How to choose a text message service provider? Borei Data's real phone monitoring helps companies detect text message "stealing"

[51CTO.com original article] Speaking of text messages, they were an excellent communication tool in the last century. People would chat through text messages. However, with the popularity of smart phones, various instant messaging software have emerged, and text messages have been given new meanings.

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When do you check text messages? When you log in to a certain software, you need to receive a verification code; after a bank card transaction, you will receive a text message reminder; when you successfully register for an event, you will receive a text message reminder with a link to the event sign-in QR code; in addition, we often receive a lot of marketing text messages promoting various promotional activities.

Relevant data shows that since 2019, the SMS market has grown by more than 10% annually, with domestic revenue exceeding 30 billion. The SMS verification code market has maintained a growth rate of more than 17% since 2019, reaching a market size of more than 8 billion in 2020. It is widely used in scenarios such as App login verification and payment identity verification, and is inseparable from everyone. The growth rate of the marketing SMS market has also generally remained above 10%. SMS delivery of marketing content is undoubtedly the most accurate choice among many delivery methods.

SMS verification codes can prevent malicious websites from registering and ensure the quality of enterprise users. At the same time, verification codes can improve the security of personal information and the convenience of use, especially for e-commerce and online banking. For SMS services, verification code SMS requires real-time performance, and marketing SMS requires accuracy. Generally, SMS verification codes are time-sensitive. If the SMS is received slowly and the timeliness has expired, the enterprise may lose a loyal user. In addition, in terms of accuracy, when SMS is sent to the user's mobile phone, the content is often inconsistent with the requirements, and some content is inaccurate. Therefore, enterprises hope that the timeliness, reachability and quality of SMS are guaranteed.

Establish neutral and objective SMS service provider selection criteria

There are many SMS service providers in the industry. In addition to operators providing SMS services themselves, cloud computing service providers and SMS service providers also provide SMS services. How should enterprises select a service provider? How to evaluate the service quality of service providers? How to determine indicators such as SMS reachability? Most of the selection indicators obtained by enterprises come from the official introduction of service providers, such as "our SMS reachability can reach 95%", etc., but the actual situation is quite different.

Zhang Chong, data architect at Borui, said, "There are many SMS service providers in the market, and the timeliness, security and service quality of SMS vary. Enterprises face great challenges in selecting new suppliers and evaluating the service quality of existing suppliers."

To this end, Bonree Data advocates the idea of ​​building a neutral, objective and effective evaluation system for the quality of enterprise SMS services and user systems. Through the Bonree Net SMS gateway monitoring product, based on Bonree Data's WAP membership capabilities, it provides 10,000+ stable online real-machine SMS monitoring nodes across provinces and cities across the country, as well as two core technologies: intelligent task scheduling and deep data identification and collection, to help enterprises easily control the quality of SMS services and user experience.

According to Zhang Chong, to use the Bonree Net SMS gateway monitoring product, enterprises need to configure the corresponding SMS tasks, and then Bonree Data will sort the SMS tasks and send them to the enterprise SMS gateway, which will then complete two things: one is to directly feedback the results, that is, the SMS official website replies to the request; the second is to send SMS to more than 10,000 SMS monitoring points across the country through the SMS gateway. After the monitoring point receives the SMS, it will receive the corresponding data on the platform. Bonree Data provides four indicators to reflect the quality of the SMS service used by the enterprise, including overall performance, official website processing time, SMS delivery time and arrival rate.

Recognize the "stealing volume" behavior and turn from passive to active

In recent years, the SMS market has seen fierce competition. In order to reduce costs and win more customers and markets, some service providers have resorted to "stealing volume". Sun Li, senior product director of Borei Data, explained that stealing volume means that after the SMS service provider sends a text message, it will return a receipt through the SMS gateway, telling the customer that the text message has been successfully delivered, but in fact it has not been delivered. In addition, since the marketing channel is relatively expensive and the verification code channel is relatively cheap, some service providers will mix the two types of channels to achieve the purpose of reducing costs. In addition, there is also the problem of keyword changes. For example, the content in the brackets of the SMS is the manufacturer's template signature, but when the SMS is sent, the content becomes other keywords. Therefore, Borei Data has added a SMS keyword verification function to verify whether the SMS content meets the requirements of the enterprise.

It is understood that Bonree Net's SMS monitoring adopts two core technologies: intelligent task scheduling and deep data identification and collection. It provides enterprises with real-time data monitoring capabilities such as gateway processing time, SMS delivery time, and SMS arrival rate on the end-user side, helping enterprises to pre-perceive + monitor the quality of SMS services in real time, and helping enterprises to transform the solution to SMS service problems from passive notification to active perception.

At present, there are relatively few suppliers in the industry that provide SMS monitoring. There are two reasons for this. One is the technical threshold. Not every company has the ability to obtain data through agents on mobile phones. Borei Data obtains data through active dialing and simulates user experience, providing a relatively neutral and objective data system. The second is the membership threshold. Borei Data recruits members nationwide. After signing an agreement, agents are installed on member users' mobile phones. When member users complete SMS tasks, Borei Data can capture the SMS delivery time through agents. Therefore, the last mile node is also one of Borei Data's core advantages.

Sun Li said, "The data collection capability comes from our years of accumulation in active dialing to ensure the quality of data samples; at the same time, the global task scheduling algorithm ensures the delivery and monitoring of tasks."

The Bonree Net platform supports combined analysis from multiple dimensions such as region, city, and operator to quickly locate problems and the affected scope, and has a complete SMS service quality indicator system.

Borei Data provides real, objective and effective third-party monitoring data in a neutral role, covering the entire process of enterprise SMS communication, helping enterprises to perceive the smoothness and stability of SMS channels in advance, timely adjust SMS strategies, and ensure accurate quantification of enterprise SMS service quality and user experience. It can help enterprises complete the selection of SMS service providers, provide reference standards for selection, perceive the quality of enterprise SMS services in advance, and improve the SMS service experience of enterprise terminal users.

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