New Development Trends of Cultural Industry in the 5G Era

5G technology has the characteristics and advantages of interconnection of all things, high speed, ubiquitous network, low latency, low power consumption, and reconstructed security. The development of 5G technology has brought profound changes to the production and life of the entire human society. The cultural industry will also gain new development and face new challenges with the help of 5G. Under the influence of 5G technology, the cultural industry will show new development trends in industrial technology, cultural products, business models, and industrial management. We should fully seize the opportunity and actively promote the innovative development of the cultural industry in the intelligent era.

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First, technological innovation promotes the digital development of the cultural industry. In the 5G intelligent era, high-tech innovations represented by 5G communication technology, 4K/8K ultra-high-definition video signals, VR, and AI have promoted the digital development of the cultural industry.

In the field of radio and television, the change in the way programs are produced and broadcasted under the 5G scenario not only brings timely and efficient all-round immersive viewing experience to the audience, but also provides an opportunity for the upgrading of the media industry's operating model. In the field of news publishing, 5G accelerates the transformation of reading methods from offline paper books to online mobile terminals. With the assistance of big data and cloud computing, suppliers can provide personalized push services based on user preferences and reading habits. In the field of culture and tourism, "5G+VR" assists scenic spots in attracting tourists, and through intelligence and database construction, accurately predicts tourists' preferences and improves the satisfaction of tourists in scenic spots.

Based on 1G to 4G, 5G technology will further shape the digital characteristics of the cultural industry. VR and AI applications that cannot be realized under the background of 4G network become possible with the support of 5G technology. In the 5G era, with the strengthening of the digital trend, the diversification of terminals will drive the realization of "Internet of Everything", and the production and consumption methods of the cultural industry will face reshaping.

Second, it will give birth to a new ecology and new formats of the cultural industry. The innovation of 5G communication technology and the growth of related commercial applications have promoted the transformation of the social and economic structure. In the context of large differences in regional economic development in my country, the deconstruction and reconstruction of traditional industries will promote the continuous growth of the scale and formats of the cultural industry, and further promote the rapid development of the cultural industry. First, the scale of the cultural industry continues to expand. In the 5G era, the production and consumption patterns within the cultural industry are constantly updated and upgraded, and the intelligence of the industrial chain between various links of enterprises is constantly enhanced. While making profits, enterprises should also focus on the improvement of cultural core competitiveness and the sustainable development of the cultural industry. 5G technology has not only greatly improved the production efficiency of cultural products and expanded the scope of cultural service supply, but also promoted the rapid integration of the cultural industry with other related industries. Under the influence of 5G technology, the scale of my country's cultural industry has continued to expand and has become a pillar of the national economy. Second, the trend of cultural industry integration has been strengthened. The promotion of 5G technology has made the trend of cultural industry integration increasingly obvious. From the initial cultural tourism and leisure agriculture to the deep integration of diversified industries driven by 5G technology, the cultural industry has continued to innovate in the search for the path of integrated development. Taking the media industry, which has performed the most outstandingly, as an example, the 5G network with its ubiquitous advantages has enabled the Internet to be widely connected, and "everything is media" has emerged under this background. Third, the cultural industry organization has developed rapidly. The secondary and tertiary industries under the cultural industry have gained huge development space, and the industry has been continuously subdivided, which will correspondingly cause changes in the industrial organization, among which cultural enterprises have performed the most outstandingly. With the emergence of technology-based enterprises, the core position of cultural enterprises in the cultural industry may gradually differentiate, but the core position of content-based cultural enterprises remains unshakable. At the same time, regional cultural industry organizations may drive the integrated development of regional cultural industry clusters, which will become another major feature of the future development of the cultural industry.

Third, the operation model of the cultural industry is constantly innovating. 5G integrates multiple advantages such as intelligence, digitization and high-speed information transmission, and plays an important role in the diversified application of terminals, balanced cultural products, services and consumption. Under the guidance of the new "5G+" format, the innovative application of the operation model of the cultural industry has entered a new stage. For example, the "multi-platform linkage" operation model. The cultural industry based on the 5G network platform is in a new era of leaping to an intelligent platform. The integration of 5G with technologies such as VR and AR breaks through the limitations of time and space, and is linked with industries such as media, tourism, and games, and the application scenarios are constantly expanding. Another example is the "short video and live broadcast platform" operation model. Short video and live broadcast platforms give the cultural industry new creativity under the background of 5G. 5G provides technical support such as large-capacity storage, high-speed transmission, and ultra-high-definition video for the general public to become content makers, making "everyone a medium". Short video platforms are widely used in the promotion of cultural and creative brands based on the personalized needs of users, and provide online practices based on the diverse cultural needs of users.

Fourth, the transformation and upgrading of the cultural industry structure has been accelerated. 5G technology promotes the high-quality development of the cultural industry, provides an opportunity for the transformation and upgrading of traditional cultural industries, and gives birth to new digital and intelligent cultural industries. The maturity of 5G technology has brought new opportunities and challenges to the cultural industry, and also provided an opportunity for the leapfrog development of the cultural industry. However, relevant departments need to further strengthen management, which can be done from the macro, meso and micro levels.

From a macro perspective, the government should refine its supervision of the cultural industry, formulate strategic plans and policies and regulations for the development of the cultural industry, increase the training of cultural industry talents, and establish and improve a market-oriented, enterprise-based cultural technology innovation system. From a meso perspective, cultural industry associations should strengthen the formulation and guidance of cultural industry technical standards and strengthen supervision of commercial behavior. Industry associations, the media, and the public should play a guiding and supervisory role in the development of cultural enterprises. From a micro perspective, cultural enterprises should actively expand domestic and overseas markets, enhance the international influence of Chinese cultural brands, and pursue the common development of profits and corporate responsibilities. The full advent of the 5G era is a milestone in the development of the Internet. The integration of 5G technology and other high-tech industries will change and promote the development of the entire human society. my country's cultural industry should seize the opportunity of the integration of 5G technology and cultural industry to empower the sustainable development of the national economy. At the same time, the widespread application of 5G and related high-tech technologies in the cultural industry has brought new opportunities for the transformation and upgrading of my country's cultural industry structure, changes in industrial management, and innovations in product production and consumption.