Mushroom CarLink launches an integrated Internet of Vehicles solution to provide users with a seamless "people-car life"

Several years ago, a company proposed a relationship diagram of "people, cars, and life". At that time, people had clearly realized that those independent individuals would eventually merge into a whole. What the entire industry needs to do is to remove the vague "comma" between each other and pursue a seamless "people-car life".

On May 21, 2019, the Internet of Vehicles technology company Mushroom AutoLink held a strategic conference with the theme of "Mushroom, making cars smarter" at the National Convention Center. At the scene, government leaders from the Central Cyberspace Affairs Commission, the Ministry of Science and Technology, the Ministry of Public Security, the Ministry of Natural Resources, the Ministry of Transport, the Ministry of Commerce, and academician Zhao Qinping jointly opened the product launch ceremony of the Mushroom AutoLink strategic conference.

It is reported that Mushroom Auto Union was established in November 2017 and completed a US$120 million Series A financing round led by Tencent in February this year. The core team comes from Tencent, Baidu, Microsoft, Huawei, BMW and other companies. Among them, the founder and CEO Zhu Lei was formerly the chairman of Baidu's Vertical Search Technology Committee, vice president of Didi Chuxing, and CTO of Yiche. He has many years of practical experience in the travel and automobile fields.

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Mushroom Car Alliance Strategic Conference Launch Ceremony

In the ever-changing scene switching, people and cars are always in a relationship of half control and half loss of control. Half control lies in the confidence in the mechanization and electrification of cars, while half loss of control lies in the unpredictability of probabilistic events during the scene movement. A series of random problems such as road conditions, weather, failures, accidents, parking, refueling, etc. often require users to improvise. The changes in the usage habits of the new generation have also made more and more users tend to "fully entrust" and do not want to spend too much time thinking about their cars.

These uncontrollable random factors have long gone beyond the scope of single manufacturing, but are the result of the composite superposition of the entire external usage scenario. Therefore, the entire industry needs to integrate and work together to provide targeted systematic solutions.

With user experience as its core, Mushroom AutoLink is the first in the automotive field to launch an integrated Internet of Vehicles solution of "AI cloud + OS + smart terminal + sensor", and provides diversified and open services of cloud, terminal, and cloud + terminal to fully meet the customized needs of individual consumers and corporate users.

Zhu Lei, founder and CEO of Mushroom Auto Union, said, "Using technology to make cars smarter is the original intention of Mushroom Auto Union. We want cars to 'sense' and 'think' like people, and connect cars with people, the environment, and services."

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Zhu Lei, founder and CEO of Mushroom Auto Union, gave a speech

First, let the car connect with people - let the car "understand me better and be more considerate". Mushroom Car Union provides users with personalized vehicle settings and diversified entertainment services based on their different usage habits, so that the car "understands me better". At the same time, the smart assistant with the ability of no wake-up, active interaction, and touchless payment will give timely suggestions on car use, making the car "more considerate".

Secondly, connect the car with the environment to make driving "safer and more efficient". Mushroom Car Connect uses the fusion perception of multiple sensors inside and outside the car to allow users to enjoy driving assistance services such as ADAS and DMS, which are only available on some mid-to-high-end models, making driving "safer"; at the same time, the "Mushroom Brain" on the AI ​​cloud can provide users with traffic information and travel suggestions in real time, making driving "more efficient".

Mushroom Car Connect can also connect cars with services, making users' car life "more interesting and more comfortable". Massive content services, real-time social networking based on geographic location and other personalized services make users' car life "more interesting"; at the same time, Mushroom Car Connect provides users with high-quality car service experience based on intelligent analysis and service network, making users' car life "more comfortable".

At this press conference, Mushroom Auto Union launched the "AI Cloud + OS + Smart Terminal + Sensor" integrated Internet of Vehicles solution, which is precisely to make cars smarter and to make the connection between cars and people, cars and the environment, and cars and services closer, bringing users a seamless "human-car life".