F5 creates “applications that are aware, controllable, and adaptable” to help enterprises achieve extraordinary digital experiences

On December 16, 2020, F5 held an online press conference to introduce its new concept - "Adaptive Applications" and the corresponding innovative overall solution. In the current context of accelerated digital transformation, F5 is committed to creating adaptive applications for enterprises, enabling applications to grow, shrink, protect and repair themselves through a combination of automated, secure, high-performance and insightful differentiated solutions, helping enterprises optimize operational efficiency, speed up time to market and win the trust of customers in the process of creating, protecting and running applications.

The COVID-19 pandemic has accelerated the digital transformation of enterprises, and online remote interaction is becoming the main mode of interaction. Whether it is daily procurement, video conferencing or online handling of various affairs, enterprise users hope to get a fast, stable, secure and personalized digital experience, and applications are the core of the digital experience. However, through continuous in-depth communication with customers, F5 found that enterprises generally face many challenges such as overly complex application portfolios, difficult to prevent and control security threats, and insufficient visibility: many enterprises are struggling under the constraints of new and old hybrid architectures, and manual integration of multiple solutions is inefficient and cannot be expanded; the evolving security threats have caused the cost of defense to continue to rise, but the company's losses due to fraud and the number of attacks on applications are still increasing year by year. The lack of visualization and efficient AI technology limits enterprises' insight, optimization and improvement of application performance and end-user digital experience.

Relying on efficient AI, machine learning and powerful aggregate telemetry technology, F5 has proposed the concept of creating "applications that are controllable and change on demand", so that enterprises can realize applications that naturally adjust themselves according to their environment - applications can automatically execute complex processes to improve efficiency, and expand and shrink according to performance requirements; at the same time, they can achieve self-protection to ensure that vulnerable points are safe; they can also improve intelligence, self-repair and accelerate evolution by mining and analyzing data. As a result, enterprises can focus on their core business, reduce costs, improve operations, build trust with customers, and deliver extraordinary digital experiences.

Based on a new concept, F5's multi-cloud application security and application service solution portfolio can provide enterprise customers with comprehensive technical support and services.

True multi-cloud application security and delivery technology: F5 is the only vendor to offer a true multi-cloud solution. Relying on F5 and NGINX’s deep application expertise in multi-cloud environments and Shape’s powerful anti-fraud and AI capabilities for web, mobile, and APIs, F5 further strengthens its application-first strategy.

· Leading Application Protection: 48 of the Fortune 501 companies have deployed F5 solutions. F5 is trusted by customers around the world to deliver the highest performance and secure digital experience. With the acquisition of Shape Security, F5 has the industry's most advanced AI and cloud analytics intellectual property to detect and block subsequent similar attacks. F5 security solutions can protect customers' applications in any environment, and are expected to help customers avoid billions of dollars in losses due to fraud.

Deep business insights: F5 is further developing cloud-based analytics tools to help enterprises monitor, operate, and protect digital workflows. By leveraging F5’s products built on Shape’s industry-leading AI analytics engine and integrating third-party analytics products, customers will be able to gain the data and visualizations needed to protect, scale, and enhance the entire user experience.

Comprehensive Ecosystem and Technology Alliances: F5 is working with many of the world’s leading technology companies to improve manageability, enhance security, and ensure faster, more successful application deployments. Enterprises benefit from the integration and interoperability made possible through these partnerships.

Flexible purchasing options: To keep up with the pace of innovation, many customers need more flexible budgets. F5 not only offers application security and delivery technology solutions in the form of hardware and software, but also provides flexible licensing subscriptions or pay-as-you-go options. In addition, F5 also provides managed services and as-a-service options for enterprises that require an on-demand self-service model.

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Zhang Yiqiang, General Manager of F5 China

Zhang Yiqiang, General Manager of F5 China, said: "In the process of accelerating digital transformation around the world, users are more digitalized than ever before, and the applications designed, developed and operated by enterprises represent the image of the enterprise. By supporting these perceptual, controllable, and on-demand applications, F5's automated, secure, high-performance, and insightful solution portfolio can help enterprises deliver differentiated digital experiences and bring more business value. In the 20 years since entering China, F5's performance has grown a hundredfold; in the future, we will continue to take root in China, adhering to the concept of creating 'perceptual, controllable, on-demand applications', getting closer to the needs of Chinese customers, and continuing to increase localization investment in the Chinese market. Focusing on the three engines of software, cloud, and security, plus localization and service assurance, we will work with partners to build a strong technology ecosystem to serve every customer well."