Unity Online Technology Conference officially opens, with major upgrades to hardcore technology

Beijing, November 17, 2020 - On the evening of the 16th, the China Unity Online Technology Conference with the theme of "Innovative Thinking, Enjoying the Future" officially kicked off. Unity President and CEO John Riccitiello, President of Greater China and Global Senior Vice President Zhang Junbo, and Vice President of Global Product Management Andrew Bowell, Global Senior Vice President Dave Rhodes and other executives shared Unity's global and China business development strategies, the latest mature technologies and 2021 technology roadmap with online audiences in their keynote speeches, and announced the final list of winners of the 2020 Made with Unity China list.

In the keynote speech, Unity officially announced the launch of new technology products such as MARS, ArtEngine, and Plastic SCM in China, and talked about how Unity's real-time 3D technology and solutions can drive changes and innovations in more industries.

Unity's new product iteration, hard-core technology landing in China

Maintaining technological leadership and providing complete services have always been Unity's core driving force. Focusing on the two core businesses of creation and operation, Unity has launched a series of new products and technologies this year to better support developers. In the opening ceremony and keynote speech of the conference, Andrew Bowell, Vice President of Global Product Management of Unity, introduced Unity's mature technologies in 2020 and the new technology outlook:

● Unity MARS (Mixed and Augmented Reality Studio) is the industry's first intelligent MR and AR content creation tool, allowing creators across industries to seamlessly create AR/MR experiences. Experiences created with Unity MARS can fully interact with the surrounding real world, supporting any location and any data type. Moreover, MARS allows developers to simulate the scenes that AR/MR will ultimately present to end users, creating a "what you see is what you get" AR/MR experience.

Indoor robot dog AR programming experience

● ArtEngine can create realistic digital art content with the help of powerful AI-assisted functions. It eliminates the tedious and tedious parts of material creation, such as converting photos into physically based rendering materials (PBR), enhancing resolution, deblurring, seam elimination, leveling and color matching, etc., helping artists save a lot of time spent on solving technical problems, so that they can focus more on the artistic creativity itself.

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Use ArtEngine to export photos taken with your phone as PBR material expressions

● Plastic SCM is a world-class version control tool that focuses on optimizing team collaboration efficiency and simplifying workflows. It is suitable for teams and projects of all sizes. The software comes with a rich feature set, deeper control, and more flexible architecture, and can handle huge code bases and binary files. Plastic SCM has been widely used in various industries, including games, automobiles, manufacturing, retail, and home appliances.

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Version control software Plastic SCM

Looking ahead to 2021, Unity will also upgrade its core product system around visual programming, DOTS, and rendering pipeline upgrades, and continue to expand into a one-stop content development and operation platform.

Real-time 3D technology breaks through the dimensional wall and empowers more industrial fields

As the tool chain becomes more and more perfect, more and more industries such as manufacturing, automobiles, engineering construction, rail transit, etc. have discovered the intersection between Unity functions and their industry needs. Real-time 3D technology has long broken through the dimensional wall and plays an indispensable role in many non-gaming fields.

According to a study released by research firm Forrester in April this year, 55% of companies in the manufacturing and AEC industries (architecture, engineering and construction) plan to use real-time 3D technologies including virtual reality (VR) and augmented reality (AR) in the next two years. At the same time, given that only 19% of the companies surveyed are currently creating VR/AR-related virtual experiences, the adoption rate of real-time 3D technology is gradually approaching a critical point of change.

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Different industries face the same challenge: each industry needs a digital twin of the system

For example, GAC Honda used Unity cloud rendering technology to create a 3D interactive virtual game launch for the fourth-generation Fit, which not only provided the audience with a sophisticated virtual world, realistic new car models, and an immersive test drive experience, but also took only a few seconds to open on both PC and mobile terminals, bringing a smoother and more immersive experience. This application won the Best Industrial Application Award of 2020 in the Made with Unity China list at the awards ceremony last night.

In addition, Unity has recently joined hands with Haier Intelligent Research Institute to bring digital twin advantages in R&D, design, production, verification and other links to its industrial solutions on Haier's COSMOPlat industrial Internet platform. For example, during the use stage, manufacturers can use digital twin models to predict and warn production lines, perform predictive maintenance on parts based on data analysis, or simulate plans that need to be modified. After completing testing and maintenance, they can directly upload them to the actual production line and system to achieve the effect of controlling the real through virtual.

Zhang Junbo, President of Unity Greater China, said: "As the world's leading real-time 3D creation and operation platform, Unity has always been committed to empowering all creators and making development simple. It is an honor to communicate closely with developers for the first time in the form of an online conference, and jointly drive 3D technology to bring innovation and change to various fields in the future. We will continue to listen to the voice of the developer community, continuously upgrade technology and services, and optimize product localization functions, so as to provide products and services that are more in line with the usage habits of Chinese developers, provide developers with creative convenience, and allow everyone to focus on producing high-quality works."

In the next few days, the China Unity Online Technology Conference Industrial Special will continue to bring four major keynote speeches on digital twins, digital cities, intelligent connected cars, XR and creative marketing. Speakers from Qingdao Haier Industrial Intelligence Research Institute, e-works Digital Enterprise Network, Volvo Cars, Shanghai Songhong Intelligent Automobile, Shanghai Bokun Information Technology Co., Ltd. and other guest speakers will also bring a lot of practical information and share relevant thoughts and cases on how Unity technology breaks through the boundaries of various industries. Don't miss it! If you want to watch the live broadcast details, you can click on the official website to sign up and get the specific meeting schedule.