Priced from 4999 yuan, Huawei Mate40 series goes on sale in China today

On October 30, 2020, in Shanghai, the highly anticipated "2020 Huawei Annual Flagship New Product Launch Ceremony" was held at the Oriental Sports Center. The new generation of high-end flagship mobile phones Huawei Mate40 series was officially released in China. Four models of Huawei Mate40, Huawei Mate40 Pro, Huawei Mate40 Pro+, and Huawei Mate40 RS Porsche Design were unveiled, with a starting price of 4999 yuan. Eight years of time, ten generations of accumulation and exploration have created the pinnacle flagship of the Huawei Mate40 series, bringing comprehensive breakthroughs in performance, imaging, design, and interaction, making smartphones extraordinary.

The industry's first 5nm 5G SoC Kirin 9000 series chips not only bring extraordinary performance, but also bring smooth large file transmission, breaking the 5G application and leading 5G communication to a new height; the new super-sensing Leica movie imaging system creates all-round imaging capabilities for all scenes, all time periods and all focal lengths, while making mobile phone imaging creation easier and defining extraordinary imaging; EMUI11 makes smart interaction and all-scenario smart connection life full of imagination again; in terms of appearance, the central axis symmetrical design exudes rational beauty, and the "star ring design" with great penetration and futuristic sense demonstrates the fearless spirit of exploration of the future. Inheriting the innovative gene of "extreme technology" and breaking the boundaries of mobile phone design and technology, the new Huawei Mate40 series once again brings together the culmination of technological innovation, and achieves artistic masterpieces with Mate's unique technological aesthetics.

The innovative "star ring" is recognizable at a glance, defining extraordinary design

Technology is the core, design is the path, and the ultimate goal is consumer experience. Each generation of Mate is a collection of Huawei's most cutting-edge technology, rational beauty, and inner confidence, and then a masterpiece of art presented through characteristic visuals. The Huawei Mate40 series inherits the symmetrical balance concept of the Mate center axis, and draws inspiration from human yearning to explore the universe, and innovatively creates a recognizable "star ring design". Just like the interstellar gate that travels through space in science fiction movies, it not only symbolizes the spirit of unremitting exploration, but is also the new logo of the Mate series, highlighting the beauty of the future.

Echoing the "Star Ring Design", the front of the Huawei Mate40 series is also highly recognizable, showing its high-end beauty. Among them, Huawei Mate40 Pro and Huawei Mate40 Pro+ continue the 88° ultra-curved ring screen design, with the left and right frames reaching an invisible ultra-curved ring screen. The picture extends to a wider area, bringing a more immersive visual experience, which is very shocking. The smaller front camera module integrates multiple precision devices while compressing the component space to ensure the integrity of the screen, realizing powerful functions such as front ultra-wide-angle shooting, 3D facial payment, and AI air control. The return of the physical volume button and the retention of the virtual volume button, combined with the new intelligent anti-mistouch technology, make user control more handy.

Different from Huawei Mate40 Pro and Huawei Mate40 Pro+, Huawei Mate40 has upgraded the non-curved screen design of Huawei Mate30 to a 68° hyperbolic screen, thus Huawei Mate series has fully entered the era of curved screens. The 90Hz high refresh rate and 240Hz touch sampling rate as standard for the entire series make the system interaction, games and videos of Huawei Mate 40 series have a smoother visual and control experience.

The more high-end and classic the design, the purer the color. Huawei Mate40 and Huawei Mate40 Pro capture the colors of the vast sky on the glass back cover: the deep and distant bright black, the vast and boundless glaze white, like the alternation of day and night, each is wonderful; the secret silver color is full of technology and mystery, and the colors are intertwined in the three-dimensional space, showing the flow of light and shadow. The frosted glass of the secret silver color has a romantic and warm texture; nine layers of optical coating are added under the frosted glass, and the light and shadow change, as mysterious and distant as a nebula; the bottom of the coating adds a metal texture film, with clear texture and full of technology. Huawei Mate40 Pro+ also launched two high-end styles, ceramic black and ceramic white, white like condensed fat, black like black jade, warm and delicate.

Huawei Mate40 and Huawei Mate40 Pro also have two plain leather versions, autumn poplar and summer poplar, which are inspired by the poplar forest in the desert. The leaves of the poplar in summer are light green, lush and green, as if accumulating infinite power; the poplar in autumn is bright and golden, and the layers of forests are dyed to tell the splendor of life. The magnificent physique of the poplar is the most unique painting in the desert, and it is also a monument that will never fall in the desert, bursting with the tenacity and strength of life. When alive, it will not die for a thousand years; when dead, it will not fall for a thousand years; when it falls, it will not rot for a thousand years. The spirit of the poplar also symbolizes the spirit of Huawei, which is tenacious, tempered into steel, rooting down and piercing the sky upward.

At the press conference, Huawei joined hands with the China Green Foundation and Green Citizen Action to donate 50,000 poplar trees to Jinta, Gansu, and built a 1,200-acre desert oasis to pay tribute to the tenacity of life.

The industry's first 5nm 5G SoC Kirin chip defines extraordinary performance

As a representative of high-end flagships, performance has always been the label of the Mate series. This time, the Huawei Mate40 series is the first to be equipped with the world's first 5nm 5G SoC Kirin 9000 series chip, pushing the performance of the Huawei Mate series to a new peak and becoming the most powerful Huawei Mate to date.

Among them, Huawei Mate40 Pro and Huawei Mate40 Pro+ are equipped with Kirin 9000 5G SoC chip, which has the industry's most advanced 5nm process technology and architecture design, with a maximum integration of more than 15 billion transistors. It is the most advanced mobile phone technology, the largest number of transistors, the highest integration and the most comprehensive performance 5G SoC, leading the 5G era. Its CPU adopts a three-level energy efficiency architecture of 1 super core + 3 large cores + 4 small cores, with a maximum main frequency of 3.13GHz; the first 24-core Mali-G78 GPU cluster is the best GPU of Huawei mobile phone chips, with comprehensive performance and energy efficiency, bringing a more hearty high frame rate, high-quality immersive gaming experience; NPU adopts Huawei's self-developed second-generation Da Vinci architecture, dual large cores + micro cores, and doubles the computing power, once again refreshing the AI ​​strength of smartphones. Huawei Mate40 is equipped with Kirin 9000E chip, which is also a 5nm 5G SoC, and its comprehensive strength is also outstanding.

In addition to its extraordinary performance, the advanced 5nm process technology also enables the Kirin 9000 series to have a higher energy efficiency ratio. Combined with a large-capacity battery of up to 4400mAh[1], the long-life gene of the Huawei Mate40 series has been further advanced. It is worth mentioning that the Huawei Mate40 series also supports Huawei wired super fast charging up to 66W, the new generation of Huawei wireless super fast charging 50W[2] and low-temperature charging. In addition, Huawei has also brought a full-scenario super fast charging family bucket, including Huawei Super Fast Charge GaN multi-port charger, Huawei Super Fast Charge vertical wireless charger, Huawei Super Fast Charge wireless car charger, Huawei Super Fast Charge car charger, Huawei 12000mAh 66W multi-protocol bidirectional super fast charging mobile power bank, whether at home, in the office, or out and traveling, the device can always be on standby with sufficient power.

Breakthrough 5G applications, define extraordinary 5G

Communication technology has always been Huawei's advantageous gene. As the industry's first 5nm 5G SoC chip, the Kirin 9000 series chips enable the Huawei Mate40 series to have not only a huge breakthrough in performance and energy efficiency, but also to more easily cope with the complex computing and load tasks in the 5G era, thus bringing the industry's first 5G killer application-Changlian large file flash transfer, breaking the deadlock of 5G mobile phones without applications in one fell swoop.

Huawei's unique Changlian large file flash transfer function breaks the limitations of speed and distance. Even at a distance of thousands of miles, large files can be quickly transferred, with ultra-clear image quality without compression, and the transfer can be resumed at breakpoints. This function is made possible by Huawei's 5G super uplink patented technology, which uses frequency division duplex (FDD) and time division duplex (TDD) to work together, high-frequency and low-frequency complement each other, and time-domain and frequency-domain aggregation to jointly improve the uplink coverage and uplink bandwidth capabilities of the 5G network. Changlian large file flash transfer function maximizes 5G capabilities and is another milestone innovation in the communications field.

The communication breakthroughs brought by the Huawei Mate40 series do not stop there. It is equipped with the industry's first quad-network collaborative technology. Wi-Fi 2.4GHz/Wi-Fi 5GHz/5G main card/4G secondary card can achieve network optimization or concurrent downloading, bringing users an ultra-fast Internet experience with aggregated high network speed, stable and low latency under changeable network conditions. Downloads are faster than imagined, online videos are smoother, and games are more stable, bringing 5G mobile phone communications to a new level.

The new super-sensing Leica movie imaging system defines extraordinary images

With its ultra-large bottom, optical zoom, movie camera and unique Leica imaging, Huawei has always been leading the direction of mobile phone imaging. The imaging capabilities of the Huawei Mate40 series have been fully evolved, equipped with a new super-sensing Leica movie imaging system, coupled with the industry's advanced core algorithms, rich and advanced innovative functions. It not only sets a new standard for top-level video imaging with Huawei's strongest video capabilities to date, but also once again consolidates the Huawei Mate series' position as the king of imaging, ushering in an era of all-round mobile imaging.

Huawei Mate40 Pro and Huawei Mate40 Pro+ use the new super-sensing Leica movie imaging system to bring ultra-wide-angle capabilities to the front and rear, and the first front and rear dual movie camera system, once again leading the industry. At the same time, the software and hardware coordination of the front and rear lens systems of the Huawei Mate40 series has also been comprehensively improved, integrating video imaging black technology, and comprehensively evolving in three dimensions: image quality, anti-shake, and audio, making it a powerful mobile phone creation tool.

Huawei Mate40 series supports the industry's top XD Fusion hardware real-time video HDR, which can achieve a more balanced exposure effect. In addition to high-definition picture quality, it can also perfectly display details, layers and colors. Super sports anti-shake technology makes video shooting more stable and smooth. Even if you shoot sports scenes such as running and playing basketball handheld, the picture is still smooth. The new AI follow-up technology uses advanced algorithms to achieve automatic picture following, ensuring that the protagonist always occupies the center of the picture.

In addition to excellent software and hardware quality, the Huawei Mate40 series also brings innovative features such as dual-view recording, front 240fps slow motion, micro-movie mode, front audio focus pickup, etc., unlocking more new ways to shoot videos. Thanks to the support of the super-sensing Leica movie imaging system, the static imaging capabilities of the Huawei Mate40 series have also been greatly improved. This imaging system includes super-sensing cameras, ultra-wide-angle cameras, telephoto cameras, etc., each of which is advanced and wonderful.

The Huawei Mate40 series is equipped with a 50-megapixel super-sensing camera as standard. The sensor integrates RYYB color filter array, four-in-one pixel fusion, and full-pixel octa-core focus technology. The 1/1.28-inch sensor photosensitive area makes it Huawei's largest image sensor to date. It has absolute advantages in photosensitivity, resolution, focus speed and accuracy, and can easily meet the needs of shooting in all scenarios such as dark night scenes and fast sports.

The Huawei Mate40 series also has a breakthrough in zoom. The Huawei Mate40 Pro brings 10x hybrid zoom and 50x digital zoom. At the same time, the Huawei Mate40 Pro+ achieves 10x ultra-optical zoom, 20x hybrid zoom, and up to 100x digital zoom, making zoom shooting more shocking.

Huawei Mate40 Pro+ is also equipped with the world's first free-form lens. The imaging distortion correction algorithm can further optimize distortion, improve portrait anti-distortion output, and achieve true ultra-wide-angle photography. It can take high-quality ultra-wide-angle photos during the day, at night, and in low light.

Huawei Mate40 Pro and Huawei Mate40 Pro+ are equipped with high-resolution ultra-wide-angle cameras, providing ultra-high-definition image quality and three-speed ultra-wide-angle selfie adjustment, which can accommodate more people and fields of view. In addition to their own high-quality imaging capabilities, Huawei Mate40 and Huawei Mate40 Pro also launched an innovative ring flash protective case. Whether it is backlit or dark light scenes, whether it is front or rear shooting, the ring flash protective case can naturally fill in the light, allowing Huawei Mate40 Pro to easily shoot exquisite portrait studio effects.

At the press conference, Huawei announced that it will cooperate with the 33rd China Film Golden Rooster Awards to launch the "New Image·Mobile Film Plan", encouraging everyone to create more visual works with their mobile phones and push mobile movies to a new artistic height. Event information will be announced during the Golden Rooster and Hundred Flowers Awards event in November.

Innovative intelligent interaction, defining extraordinary experience

The extraordinary strength of the Huawei Mate40 series is not only due to its industry-leading hard power, but also its soft power that leads the smart interaction of smartphones to a new level. The Huawei Mate40 series is the first to be equipped with the EMUI11 system, which is based on the full-scenario concept and distributed technology, opening up a brand-new interaction method and full-scenario experience for users.

Based on the powerful performance support of the Kirin 9000 series chips, the potential of the EMUI11 system has been fully unleashed, and it can run TOP-level applications stably and smoothly. According to tests, it can achieve 36 months of long-lasting and smooth use. On this basis, EMUI's multi-screen collaboration function, which is popular among consumers, has also ushered in a new upgrade. Up to 3 mobile application windows can be opened on the PC at the same time, without repeatedly switching between the two device screens, making multitasking more orderly. There is also an innovative smart scan code payment function, which enables the Huawei Mate40 series to have a simpler and more convenient scan code payment capability, allowing smartphones to enter the era of intelligent payment.

Last year, Huawei innovatively launched a second intelligent interaction method besides touch - AI air control. This year, AI air control has made another breakthrough in the Huawei Mate40 series! When the screen is off, hover your hand over the phone to turn on the screen; for e-books, gallery, music and news information, you only need to slide up, down, left and right in the air to turn pages and slide the screen; and you can answer calls and make external calls by pressing in the air, which further expands the application scenarios of air operation and solves more embarrassing moments in mobile phone use. Complementing the AI ​​air gesture is the newly added smart screen-off display function, which can intelligently detect gazes, display dynamic pictures, and customize the display content to give you a surprise of spiritual communication. When a call comes in, the user's eyes are fixed on the screen, and the ringtone volume is automatically reduced; periodic face detection, real-time perception of your eyes, always understand that you don't turn off the screen.

Comprehensive privacy protection defines extraordinary security

Huawei has always regarded consumer privacy and security as a top priority. The Huawei Mate40 series starts from user demand scenarios and builds more comprehensive privacy and security protection from the kernel to the system. Among them, the TEE OS security microkernel has obtained the CC EAL5+ certification, the highest security level of the global commercial OS kernel, and the key features of EMUI have obtained the European professional privacy certification ePrivacyseal. The Huawei Mate40 series uses innovative technology to protect user privacy and security in the era of full-scenario digital life.

The Huawei Mate40 series provides users with all-round security protection. It strictly manages sensitive permissions such as microphone, camera, and location information, minimizes the scope of use, and adds a pop-up window with a description of the reason for obtaining permissions to ensure that the information on the device is transparent and controllable, allowing users to understand the use of sensitive permissions at any time.

It is worth mentioning that the Huawei Mate 40 series is also the world's first smartphone to support the "digital RMB hardware wallet". Based on Huawei's hardware-level security capabilities, the Huawei Mate 40 series has encrypted storage, high-performance NFC communication capabilities, and device-to-device transaction functions on the mobile phone, which is conducive to the use of digital RMB on the mobile phone. In the digital RMB pilot scenario, Mate 40 series mobile phone users can enjoy a safer and more convenient mobile payment experience brought by dual offline transactions.

Huawei has actively participated in the research on digital RMB hardware wallet standards and specifications and the construction of hardware wallet capabilities, providing strong technical support for the future secure storage and offline transactions of digital RMB.

Huawei Mate40 RS Porsche Design pays tribute to the extraordinary work of the era

As the top product in the Huawei Mate40 series, Huawei Mate40 RS Porsche Design inherits the supercar genes and luxurious temperament of previous products, integrates the strengths of Huawei, Porsche Design, and Leica, and creates an extraordinary work with extreme demands. It is an artistic crystallization that combines avant-garde style, cutting-edge technology, excellent performance, and exquisite craftsmanship, and will redefine the definition of high-end luxury flagship.

Huawei Mate40 RS Porsche Design inherits the supercar design language, and the Porsche gene has evolved comprehensively, ingeniously combining the iconic supercar track dynamic flying line design with the sculptural curved body, giving the back cover of the phone a new three-dimensional contour form, becoming a unique design expression. The octagonal star diamond design lens module, with the super-sensing Leica movie penta-camera ring, has diamond-cut edges and sharp edges, showing the future edge while bursting out the visual impact of the power beauty.

Porsche Design also deeply integrates the iconic design language with breakthrough technology and exquisite craftsmanship, becoming the pinnacle of smart luxury mobile phones with technological innovation and craftsmanship. The Huawei Mate40 RS Porsche Design released this time adopts the classic black and white color scheme, showing purity in a low-key manner. Not only drawing inspiration from modern technology, but also refining craftsmanship from traditional skills, both back covers are made of high-strength nano-microcrystalline ceramic material, white like condensed fat, black like black jade. It is as warm as jade in the hand, and you will fall in love at first sight. The texture is superior and the taste is even more evident.

Huawei Mate40 RS Porsche Design follows the rules of modern design aesthetics, injecting carefully polished sculpture forms into the product appearance, giving the ceramic back panel a change of concave and convex tortuous changes, which is a perfect extension of sculpture art in the field of mobile phone design. On top of the three-dimensional vision, the laser engraves clear, delicate and tactile lines, supplemented by the matte treatment of the outer side of the line from convex to smooth transition, the ceramic matte and glossy light and shadow overlap is stronger, and the delicate texture is clear and touchable. The integrated crater ceramic back panel is seamlessly spliced ​​with the octagonal imaging module. The perfect curve surrounding the octagonal module on the back panel is extremely difficult to manufacture. It requires customized diamond grinding heads for multiple CNC engravings, as well as special precision positioning and polishing processes to be made. Excellent quality is shown in details. In addition, the Huawei Mate40 RS Porsche Design Classic Edition model also adds an infrared temperature measurement function to inject the ability of sensing cold and warm into the mobile phone.

Multiple full-scenario products released, multi-industry collaborative development

The Huawei FreeBuds family welcomes a new member - the first wireless headset HUAWEI FreeBuds Studio. It has an ultra-wideband high-resolution sound quality of up to 48kHz, and HiFi-level wireless sound quality reproduces rich details. The leading intelligent dynamic noise reduction technology intelligently switches according to different environmental noises, achieving a maximum noise reduction depth of 40dB; full-scene intelligent connection and 24-hour continuous music playback make it an audio assistant that accompanies you at all times. Huawei FreeBuds Studio reconstructs the freedom of wireless listening and creates a first-class music quality experience.

The new products of Huawei Watch GT2 Pro series were unveiled simultaneously. Huawei Watch GT2 Pro ECG, as Huawei's first smart wearable device to obtain the Class II medical device registration certification from the National Medical Products Administration (NMPA), has added an ECG collection function. In addition, Huawei Watch GT2 Pro ECG has also joined the vascular health research, upgraded TruSeen TM4.0+ heart rate monitoring technology, supports all-weather heart rate monitoring and all-weather blood oxygen saturation monitoring, and helps users establish an active and healthy lifestyle. In addition, the new products in this series are all designed with high-end materials such as titanium body, sapphire glass mirror, and precision ceramic back shell, bringing a higher quality experience; new professional skiing and golf driving range modes are added, supporting wireless fast charging and two weeks of long battery life, helping urban high-end people enjoy the fun of sports.

At the same time, Huawei's smart speaker product family also welcomed a new member - Devialet's full-range tuned Huawei Sound. Its bass system consists of 1 4-inch woofer + 2 passive units, in addition to 3 built-in full-range speaker units, bringing a 360-degree surround sound field. The ID design is more exquisite and compact, using the iconic PUSH-PUSH symmetrical structure, which can bring a maximum transient power of 144W and a maximum sound pressure level of 90dB. The Huawei Sound dual-speaker stereo, combined with screen products, can form a distributed stereo theater, bringing a wireless audio and video immersive experience with lower latency. This is Huawei Sound, exquisite and shocking, with extraordinary sound.

Huawei Mate40 series starts at 4999 yuan and will be available on multiple platforms at 18:08 on October 30

The domestic prices of Huawei Mate40 series were also announced at the new product launch ceremony. The Huawei Mate40 8GB+128GB version is priced at 4,999 yuan, and the 8GB+256GB version is priced at 5,499 yuan; the Huawei Mate40 Pro 8GB+128GB version is priced at 6,499 yuan, the 8GB+256GB version is priced at 6,999 yuan, and the 8GB+512GB version is priced at 7,999 yuan; the Huawei Mate40 Pro+ 12GB+256GB version is priced at 8,999 yuan; the Huawei Mate40 RS Porsche Design 12GB+256GB version is priced at 11,999 yuan, the 12GB+512GB version is priced at 12,999 yuan, and the 12GB+512GB Collector's Edition is priced at 13,999 yuan. In addition, Huawei Mate30E Pro 5G was also released at the same time, with the 8GB+128GB version priced at 5,299 yuan and the 8GB+256GB version priced at 5,799 yuan.

Huawei Mate40 Pro, Huawei Mate40 Pro+, Huawei Mate40 RS Porsche Design and Huawei Mate30E Pro 5G will be officially available for sale at Huawei Mall, online authorized e-commerce platforms, offline authorized retail channels, etc. at 18:08 on October 30. Huawei Mate40 will go on sale on December 21.