In the first month of Alipay’s digital shopping mall launch, 80% of the country’s top shopping malls have opened Alipay “offices”

Intime, Mixc, Impression City and Alipay jointly opened "offices", and the "digital mall" has spread across the country and covered 200 cities More and more offline shopping malls are accelerating the transformation of retail digitalization. On August 14, the reporter learned from Alipay that the first batch of "digital shopping malls" were officially launched a month ago. At present, 80% of the leading shopping malls in the country have moved their services to Alipay, such as Mixc, Impression City, Intime, Longhu Paradise Walk, etc. The number of visits to the mini-programs of some shopping malls has increased by 118 times. Digital shopping malls allow more consumers to easily realize "shopping with little effort": shopping in shopping malls saves money and energy.

It is understood that there are more than 500 leading shopping malls in China that have put their services on Alipay, covering more than 200 cities across the country. Well-known shopping malls including China Resources MixC, Impression City, Longhu Paradise Walk, Wuyue Plaza, Intime Department Store, Galaxy COCO Park, Aegean Sea, Powerlong, CapitaLand, Joy City, etc. have opened offices on the Alipay digital life platform through Alipay mini-programs or life accounts, and have carried out in-depth cooperation with Alipay in the digital upgrade of retail, including opening up the membership system and launching promotional activities for Alipay consumer coupons.

Seamless parking, store guides via Alipay, membership points upon payment, coupons, one-click online ordering, offline pickup for online purchases... the digital mall's integrated online and offline experience gives consumers a brand new shopping experience.

Relying on the centralized + decentralized platform advantages of Alipay, traditional shopping malls affected by factors such as the epidemic have also used various methods to attract customers and stimulate consumption. According to reports, the monthly active visits to the Longfor Paradise Walk 717 Summer Carnival mini program increased by nearly 40 times; the monthly active visits to the "One Point Wanxiang" mini program increased by 118 times; the digital members brought by the Yintai Miaojie mini program through cooperation with local scenarios such as 717 increased by 251% month-on-month, exceeding half of the overall digital membership market, and the number of new user consumers increased by 127% month-on-month; with the help of Alipay coupons, Yizhijia 717 Summer Carnival Alipay-side transactions increased by 80%, and overall sales increased by 50% in the last three days.

Public data shows that since Alipay announced its upgrade to a digital life platform in March, more and more brand merchants, including well-known offline shopping malls, Decathlon, Starbucks, etc., have opened "digital offices" on Alipay. Among them, the "Digital Citizen Center" has served more than 600 million users, covering 337 cities across the country, with more than 55,000 government affairs and people's livelihood services; the "Digital Scenic Spot" covers more than 1,000 core scenic spots across the country, and the "Digital Hotel" has helped more than 20,000 hotels across the country complete digital upgrades.