China Mobile actively promotes the accelerated implementation of 5G innovative applications

On September 20, China Mobile held the 5G+ Innovation and Cooperation Conference in Beijing. With the theme of "5G New Ecosystem, Gathering Momentum to Create the Future", the conference gave an in-depth and comprehensive explanation of China Mobile's 5G business development and application innovation. A total of 100 partners from the mobile animation international standard T.621 industry alliance, China Ultra High Definition Video Industry Alliance, 5G Multimedia Innovation Alliance member units, Internet ecological partners, as well as music, video, reading, animation and other fields attended the conference to discuss 5G innovation and development.

Since the 5G license was issued, China Mobile has maintained its leading edge in 5G technology research and development. Zhang Dong, general manager of the Marketing and Operation Department of China Mobile Group, said in his speech that China Mobile will open up cooperation at multiple levels, unite the innovative forces of various social parties, focus on users, accelerate the exploration of 5G+ business innovation, expand the ecological upgrade of 5G+ content, and promote the flourishing of 5G innovative applications.

Previously, in the field of sports, China Mobile Migu Company has successively reached event cooperation with many industry partners such as PP Sports, CBA, NBA, China Volleyball Super League, Tencent Sports, and China University Sports Association, and has included the three major sports of football, basketball and volleyball; in the field of entertainment, China Mobile Migu has reached cooperation with organizations such as the National Grand Theater, China Museum Association, Suning.com, Mango TV, and Wanda Pictures and other industry partners. At this conference, China Mobile Migu joined hands with Tencent, iQiyi, Youku, Weibo, and Himalaya to officially launch joint membership rights cooperation. So far, it has formed joint membership cooperation with more than 30 leading Internet companies in 11 major fields. In addition, China Mobile Migu Company also signed on-site with many leading companies in the vertical field of 5G ecology. In the future, China Mobile Migu will continue to cooperate with hundreds of high-quality partners to carry out all-round cooperation, comprehensively build a multi-dimensional rights and interests ecology, quickly create a 5G+ innovation ecology, and open up users' full-scene immersive service experience.

5G innovative applications continue to be implemented

On June 25 this year, China Mobile officially released the 5G+ plan to fully promote the formulation of 5G standards, the maturity of technology, commercial applications and the construction of an ecosystem. Xu Ximing, deputy general manager of the Marketing and Operations Department of China Mobile Group, said that China Mobile will promote the coordinated development of 5G+4G, the integrated innovation of 5G+AICDE, and the co-construction of 5G+Ecology to achieve the extension of 5G+X applications, making 5G truly the main artery of social information flow, the accelerator of industrial transformation and upgrading, and the new cornerstone of digital society construction.

China Mobile is not only a global leader in 5G standards, but has also pioneered innovative practices in 5G applications across the country and even around the world in terms of 5G business exploration and application innovation. According to Yan Zhongwei, deputy general manager of China Mobile Migu Company, Migu has refreshed the audio-visual experience in sports, entertainment, culture and other fields, and greatly improved the quality of users' entertainment and leisure life, covering five major links: content collection, content production, content operation, content transmission and distribution, and terminal presentation and communication. The end-to-end capability of "Migu 5G+True 4K" enables user-side experience upgrades, which has been verified in many "industry-first" practices. At present, in the field of 5G+AR/VR, China Mobile has invested more than 3 billion yuan to promote the "5G+UHD VR Enables the Innovation and Development of the Digital Content Industry" plan.

Building a 5G open cooperation ecosystem

At the meeting, China Mobile Migu also officially launched joint membership rights cooperation with Tencent, iQiyi, Youku, Weibo, and Himalaya. For the personal market, Migu has created a 5G business operation ecosystem. Through joint membership, it has now joined more than 30 leading Internet companies in 11 major fields to enrich integrated products, strengthen integrated marketing, promote integrated operations, and jointly build a new multi-dimensional ecological rights system, and innovate multi-dimensional, multi-dimensional, and multi-mode differentiated service capabilities. It is understood that this cooperation will achieve an income of more than 100 million yuan for 10 partners, more than 50 million yuan for 20 partners, and more than 10 million yuan for 30 partners. In the future, China Mobile Migu will join hundreds of high-quality partners to comprehensively build a multi-dimensional rights and interests ecosystem, quickly create a new 5G+ innovative ecosystem, and open up users' full-scenario immersive service experience.

At the same time, China Mobile Migu also signed contracts with six leading companies in the 5G ecological vertical fields, including Beijing Ruigai Culture Media Co., Ltd., Hangzhou Jingmeng Information Technology Co., Ltd., Sikai Garden Network Technology Co., Ltd., Haima Cloud Information Technology Co., Ltd., Shenzhen Will Visual Media Co., Ltd., and Beijing Yi Shijie Culture Media Co., Ltd. The cooperation content covers ultra-high-definition video and VR e-sports, accelerating the deep integration of 5G with all walks of life.