Swan Award soars again: The 7th China Mobile Phone Design Competition kicks off on Telecom Day

On the occasion of the 51st World Telecommunication and Information Society Day, on May 17, the 2019 China Mobile Innovation Week and the 7th China Mobile Design Competition (hereinafter referred to as "Innovation Week and China Mobile Competition") was officially launched, and the competition for the China Mobile Design Swan Award was officially kicked off.

Core technology is the most important tool of the country; independent innovation is always on the road; the 5G era is China's opportunity. The Innovation Week and China Mobile Competition and Swan Award, which have always held high the banner of "innovation", have become an innovation movement in the field of Chinese mobile phones after seven sessions with the joint efforts of all parties in the industrial chain. It has become an industry innovation movement of "exploring the spirit of craftsmen in the intelligent era and discovering the harmony between man and nature in Chinese design". The 2019 Innovation Week and China Mobile Competition, with the theme of "Innovation in the 5G Era and Win-Win Intelligent Future", closely follows the general trend of 5G development, promotes the spirit of ICT craftsmen, cultivates an innovative culture, encourages the original design and innovative development of Chinese mobile phones, promotes collaborative exchanges in the industrial chain, guides and cultivates a benign industrial ecology, promotes the innovative development of China's smart terminals and mobile application industries, and helps build a strong manufacturing country, a strong network country and a digital China.

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The "Swan Award" has helped promote innovation in Chinese mobile phone design and mobile Internet application development, and has become a distinctive label for China's outstanding mobile phone design and application development works.

The 2019 Innovation Week and China Mobile Phone Competition is guided by the Ministry of Industry and Information Technology and co-organized by the China Electronics Information Industry Development Research Institute, Guangdong Provincial Department of Industry and Information Technology and Heyuan Municipal People's Government. The event is supported by major industry associations, international organizations, industrial chain companies, investment and financing institutions, maker and developer platforms, industrial parks and media in the fields of information communication and design.

The 2019 Innovation Week and China Mobile Phone Competition will closely follow the current industry technology key, market hot spots and development needs, hold a series of carnival activities, and build a communication stage, display window and matchmaking platform for industrial innovation and development. The main activities include: the 7th China Mobile Phone Design Competition, the 2019 (4th) China Smart Terminal Summit Forum and the first 5G Terminal Global Innovation Summit • Swan Award Ceremony, the China Mobile Phone Industry Entrepreneur Roundtable, and the exhibition of outstanding works. The event will look at the world and span the north and south, and the main activities will be held in Guangdong Province, the global mobile phone habitat.

The China Mobile Phone Design Competition has been held for seven years and is an innovation movement from top to bottom in the industrial chain.

As an important carrier activity of the 2019 China Mobile Innovation Week, the 7th China Mobile Design and Application Innovation Competition adheres to the original intention of the competition and, in accordance with the basic principles of "free registration, encouragement of innovation, fairness and justice, and professional authority", publicly solicits participating product solutions from institutions and individuals related to the mobile phone industry chain. The works collected this year include four categories: mobile phone product design, terminal solutions, smart hardware innovation, and mobile phone application development. The competition adheres to the principles of openness and fairness for all entries. According to the five basic elements of "innovation, humanity, professionalism, foresight, and commerciality", the competition will pass the preliminary review, storage, and public announcement, and finally evaluate the Swan Award and individual awards after expert review. According to the competition process, the submission period for entries is from February 20 to October 15. Participants can directly fill in and nominate through the official website of the competition, or submit entries through the Internet, email, or in writing; third-party platforms can be entrusted by the organizing committee during this period to centrally organize developers and makers to submit. An expert review meeting will be held on October 16. On October 25, the Swan Award ceremony will be held in Heyuan City, Guangdong Province, the mobile phone ecological habitat.

At present, the 7th China Mobile Phone Design Competition has received widespread attention from the industry chain and developers. Mainstream mobile phone manufacturers such as Huawei, Samsung, OPPO, vivo, Honor, Nubia, Meizu, Lenovo, ZTE Realme, solution providers such as Qualcomm, Unisoc, HiSilicon, MediaTek, and mobile Internet companies such as Tencent, Alibaba, Baidu, and iFlytek have participated in the pre-registration. Products such as Huawei P30, Samsung S10, OPPO Reno, vivo X27 have been nominated for inclusion in the database. More than 50 works including 5G chip solutions such as Qualcomm Snapdragon 855+X50, Huawei Balong 5000, and Unisoc Ivy 510 have also been registered and passed the preliminary review.

Every year, the Mobile Phone Innovation Week and Mobile Phone Design Competition have become industry events that attract many big names, an open and transparent innovation arena, an exchange platform for technological trends, a matchmaking mechanism for entrepreneurial collaboration, and a display window for creative and cool products.

Today, the Mobile Innovation Week and China Mobile Competition has entered its 7th year. It is known as China's Red Dot Award, the IF Award of the mobile phone industry, and the Swan Award, which has also become synonymous with Chinese mobile phone design. In the past six years, the Swan Award has witnessed the market rise and value enhancement of China's mobile phone industry. Today, Chinese mobile phones have grown from tracking and imitating, low prices and low quality to brands gathering, design, and strong ecology, and the global mobile phone market share has also increased from 26.5% to half of the country.

In the past six years, more than 10,000 works have been registered for the China Mobile Design Competition. A total of 3,000 works have passed the preliminary review, 2,133 works have participated in the review meeting, and a total of 36 Swan Awards and 283 individual awards have been awarded. Among them, Huawei P9 laid the foundation for the rise of Huawei's terminal business, and the birth of VOOC flash charging and R9 announced that OPPO has transformed into a new technology elite; Douyin has become a video social platform with more than 250 million daily active users, and iFlytek input method has evolved into a standard mobile phone configuration. Star phones that insist on original Chinese design, such as the Leica triple-camera Huawei Mate 20 Pro, the trendy color-changing material Honor 10, the vivo NEX with the most understanding assistant Jovi, the most industrial design OPPO Find X, the front and back dual-screen Nubia X, and the painting screen design Meizu Pro 7, have also stepped onto the Swan Award stage to endorse the original design of Chinese mobile phones. The red "Swan Award" has become a distinctive label for the ingenuity of Chinese mobile phone design and application development.

The Swan Award logo is red, symbolizing the passion and unrestrainedness of mobile phone innovation; the white swan highlights the elegance of design and the nobility of craftsmanship, and the soaring wings represent the unremitting pursuit of the industrial chain.

As a nationwide mobile phone industry innovation "sports meeting", the competition has successfully held more than 30 summit forums, more than 40 industry salons, and more than 60 industry chain visits in the past six years, with a total of nearly 120,000 participants. The Swan Award has witnessed Huawei, OPPO, vivo, and Xiaomi on the top 6 list of global mobile phone market shipments, and witnessed Ziguang Spreadtrum, BOE, Desay, Apeiyi, and Micro-Bed becoming the "invisible crown" in their professional fields.

It is understood that the 2019 China Mobile Innovation Week and the 7th China Mobile Design and Application Innovation Competition will highlight six highlights based on the influence of previous events. Highlight high-end resources. The event will bring together the wisdom and vitality of leaders of competent departments, relevant academicians and experts, corporate executives, investors and entrepreneurs, highlight authority and marketization, and form a benign interaction between high-end government, industry, academia and research. Second, highlight 5G innovation. The event will closely follow the "5G" industry hotspots, focus on the challenges, opportunities and pattern reconstruction faced by mobile phone design under the 5G trend, study and judge the impact of 5G on terminal form and the reconstruction of the industrial ecological chain, and promote the breakthrough of Chinese mobile phones in the 5G era. Third, highlight industry matchmaking. The 2019 China Mobile Innovation Week will closely focus on key industry topics and actual needs, and through face-to-face, topic research, industry research, roundtable forums and other forms, build a communication and cooperation platform between government, parks and enterprises to promote a win-win industrial ecology. Fourth, highlight internationalization. 2019 China Mobile Innovation Week will continue to cooperate with international organizations such as ITU, GSMA, EU and German industrial organizations, carry out global submission of works, gather global industrial wisdom, layout China's industrial innovation from a global perspective, and build a global innovation cooperation mechanism. Fifth, highlight the creation of benchmarks. As an industry innovation movement of "setting benchmarks, improving quality, and promoting development", the competition will disseminate excellent entries and innovative demonstrations through all media such as releases, works tours, and industrial chain deconstruction. Expand the dissemination of the Swan Award and strengthen the benchmark industry of Chinese mobile phone design. Sixth, highlight intellectual achievements. The event will successively release intellectual achievements such as "2018 China Mobile Phone Design Monitoring Report", "2019 First Half of China Mobile Phone Design Monitoring Report", "5G Mobile Phone Industry Development White Paper", and "2019 China Mobile Phone Industry Ecology White Paper".

Guangdong Province is one of the global mobile phone industry bases. Heyuan City, as an ecological city in Guangdong, is becoming an ecological habitat for the mobile phone industry. As the hinterland of the Pearl River Delta, Heyuan can better connect with the supporting industries and industrial transfer of the Pearl River Delta. At present, Heyuan High-tech Zone has a good electronic information innovation and entrepreneurship policy, a communication terminal product quality inspection center, and a large number of electronic information and mobile phone production supporting industry chain enterprises such as Huawei, ZTE, and Xike Communication. Driven by the dual wheels of "manufacturing + service", a 100 billion-level electronic information industry cluster is taking shape.

In addition to the online release, representatives from the main organizer, Heyuan industry chain enterprises and maker entrepreneurs also held a launch ceremony for the China Mobile Phone Design Competition in Heyuan High-tech Zone, the emerging ecological habitat of mobile phones. By then, the Swan Award will fly from here to the world.

Standing at the forefront of the 5G wave, people are welcoming a smarter world. In this new era full of vitality and dreams, everything will change and everything needs innovation. 5G empowers society and changes the world. In the new intelligent space and time, terminals - the entrance and carrier of the 5G world, are facing the greatest moment of change: what kind of terminal will determine what kind of 5G experience. From chip devices, to supporting solutions, to whole machine production and application development, the mobile phone industry chain is launching an innovative cultivation.

The 2019 China Mobile Phone Competition welcomes your attention and participation. Whether you are an industry giant or a hidden champion, the mobile phone competition stage does not care about your origin, only looks at the ingenuity, does not care about your background, only looks at innovation. As long as you are "hardcore", you may stand on the honor stage of Chinese mobile phone design. For more details, please visit the special topic of the 2019 China Mobile Phone Design Competition (www.ccidcom.com/special/2019shouji.html).

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