Make your customers want you to be theirs with Riverbed Digital Experience Management

[51CTO.com original article] If you download a mobile app, but it is very slow to use, will you uninstall it? If you rush to buy a product online or on a mobile app, but it has not responded for a long time, will you complain? In the digital age, users' experience demand for IT products and applications is becoming one of the important factors affecting the business development of enterprises. So, how can enterprises ensure the normal operation of their own digital product applications, ensure digital experience to enhance user stickiness, and make users regret not meeting you earlier?

Good user experience is the key to winning users

When it comes to user experience, it sounds like a very abstract and unquantifiable concept, but everyone is experiencing it. As mentioned at the beginning of the article, when you perform an operation on a PC or smart device such as a mobile phone, how many seconds of unresponsiveness can you tolerate at most? I believe that even the most patient people will complain if there is still no response after five or six seconds, and may even choose to leave the webpage or uninstall the application. Especially for service applications such as taxi-hailing software and e-commerce software, the user experience requirements are quite high.

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In the digital age, for individuals, if we feel that the experience is bad, we can just give up using it. But for enterprises, losing a large number of users due to poor experience will be fatal. How can an enterprise survive without users? Therefore, a good user experience is the key to a company winning users.

How to improve user experience?

So, how can we improve the user experience? First of all, we must know which departments within the company are related to the user experience. Generally speaking, user experience mainly involves development, operation and maintenance, and business operations departments. Development and operation and maintenance need to ensure that the developed functions can be used normally without bugs, that the application or web page access is smooth, stable and reliable, and that problems affecting network and application performance are solved with the fastest response speed. The business operations department needs to understand the user's behavior habits and pay attention to the content that the user is interested in, and use this as a judgment to assist business development. Through the collaboration of development, operation and maintenance, and business operations, the company can ensure that it provides users with a high-quality user experience.

Secondly, when using technical means to evaluate and test the digital experience of users, we must understand the reasons for the poor user experience and respond to and resolve them as soon as possible. Problems such as device errors, operating system failures, configuration errors, link failures, memory leaks, and code errors in the system architecture of IT operations and maintenance have become potential factors for poor digital experience. In addition, independent tool management has caused each department to shirk responsibility after application problems have occurred in the enterprise, resulting in a situation where "there are no problems everywhere, but there are problems in the end" in the end-user application experience.

Embrace DEM and let users regret meeting you earlier

In the past, when you encountered a poor user experience, you may always be unable to find the exact cause of the problem. Now, if there is a digital experience management solution that can evaluate and monitor all aspects of the digital experience and help you understand the status of users when using applications to perform key business processes, would you be very happy and want to learn more?

Riverbed Digital Experience Management (DEM) solutions can help enterprises monitor the actual end-user experience of any local, cloud, network or mobile application running on any physical, virtual or mobile device, allowing enterprise IT departments to identify and respond to problems before end users may complain. Let enterprise IT departments always know: How do users access applications? What other applications are running on the device? Is the application loading slow? How do transactions traverse the network and data center? Do user changes to applications or infrastructure have an impact...

The Riverbed DEM solution integrates its three application performance management products SteelCentral Portal, SteelCentral Aternity and SteelCentral AppInternals, which means that it can provide comprehensive, end-to-end visualization of application performance for IT and enterprise managers. The solution has the following four major features: First, it strengthens end-user performance monitoring and realizes integrated visualization of digital experience; second, it reduces the risk of application migration on and off the cloud; third, it helps enterprises manage the results of the entire application life cycle; fourth, it realizes integrated network and infrastructure troubleshooting and monitoring.

The solution manages digital experiences across the entire development cycle and application delivery chain, enabling IT departments to quickly troubleshoot business-critical applications across devices and applications by combining a device-based view of the end-user experience with a single-pane-of-glass view of IT performance and its impact on end users.

Currently, Riverbed DEM solutions have been used in many companies. Through the DEM platform, companies can understand application performance in real time, quickly solve problems before the business is affected, and comprehensively improve users' digital experience.

Mr. John Green, CIO of Baker Donelson Law Firm

John Green, CIO of Baker Donelson, one of the top 10 law firms in the United States, said: "In the next one or two years, nearly 80% of the company's major applications will be migrated to the cloud. If we cannot provide lawyers with the best application experience to conduct business, it will be a dereliction of duty. I spent two years looking for products, and I was deeply impressed by Riverbed Aternity, which can monitor every operation of the company's PC terminals and help you gain a deep understanding of the actual experience of users in the company every day."

Andy Laurence, Head of Production Services, Maersk Group, added: "Riverbed provides us with a development cycle that helps us respond quickly, inspires us to be proactive, encourages us to anticipate the future and then enables us to get ahead of it. This technology will also be a strong support for digital initiatives of other brands in the Maersk Group (powered by MGIS)."

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