Mingjingtai blockchain helps the real economy, and Jileduo's new model is launched today

On November 27, 2018, Mingjingtai, a distributed marketing platform for real economy services built with blockchain technology, officially launched its first-generation product "Jileduo" at the Shangri-La Hotel in Beijing, attracting many well-known domestic and foreign companies to settle in. Chen Baoguo, Executive Vice Secretary-General of China Software Industry Association, Pan Weixiang, member of the Science and Technology Committee of the 15th Central Committee of the China Zhi Gong Party and Chairman of the Capital Science and Technology Service Industry Association, Fang Ze, First Secretary of Yangjiadongzhuang Village, Qiaozizi Town, Huairou District, Zhao Fenglong, First Secretary of Hongtongying Village, Zhaoquanying Town, Shunyi District, and Deputy Captain of the First Secretary Service Team of Shunyi District, sent by BAIC Group, Dou Yanli, Secretary-General of Zhongguancun Frontier Technology and Industry Service Alliance, Guo Chunyu, Deputy Secretary-General of the Feed Economics Professional Committee of China Forestry, Animal Husbandry and Fishery Economic Professional Committee, Deputy Director of the International Cooperation and Exchange Center of Beijing National Modern Agricultural Science and Technology City, and General Manager of Nongxin Hi-Tech Beijing Technology Development Co., Ltd., Dong Wei, Chairman of the Huairou District Committee of the Zhi Gong Party and General Manager of Beijing Xianxing Technology Co., Ltd., Li Xiubin, founder of "Tuyouwei" hot sauce, and many other leaders attended the press conference. Mingjingtai founders Lu Weifeng, Chen Xi, Qi Zhi and others attended and presided over the signing ceremony.

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Lu Weifeng, CEO of Beijing Hexin Huitong Technology Development Co., Ltd.

Blockchain helps the real economy gain capital favor

Different from the "coin" issuance model of blockchain, Mingjingtai is a marketing platform independently developed by Beijing Hexin Huitong Technology Development Co., Ltd. to serve the real economy. The platform makes full use of big data, blockchain and other technological means to effectively reduce corporate retail costs, expand marketing channels, especially personalized and social marketing channels, and improve commodity circulation efficiency with its safe, reliable, efficient and low-cost characteristics.

Chen Baoguo, Executive Vice Secretary General of China Software Industry Association

According to the organizers, the Mingjingtai marketing platform can not only help enterprises or scientific research institutions complete the effective transformation of "technology-product-commodity" and transform technological achievements into direct commercial results, but also establish a direct connection bridge between high-quality local green agricultural products and end consumers, increase agricultural product sales and reduce sales costs.

Pan Weixiang, member of the Science and Technology Committee of the 15th Central Committee of the China Zhi Gong Party and chairman of the Capital Science and Technology Service Industry Association

At the same time, this product can assist government departments in completing regional poverty alleviation and intellectual support, establish a cross-regional, widely covered marketing system, and provide local government departments with a window to fully showcase the local economic characteristics in the form of a cloud platform.

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Mingjingtai Launch Ceremony

Since the birth of blockchain technology in 2009, how people actually apply this technology to traditional enterprises has always been a difficult problem. From the first generation of products released by Mingjingtai, "Jileduo" innovatively maps each commodity into an electronic ticket based on the blockchain technology of the cloud platform. Through the circulation of tickets and the corresponding relationship of layers, the marketing of traditional commodities has a point-to-point channel directly reaching end consumers, opening up an efficient way for enterprises to directly reach end consumers.

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Signing ceremony between Pioneer Technology and MirrorTV

This is also the reason why its products are favored by enterprises and capital as soon as they are released. At present, the well-known investment institution, BV Baidu Ventures, has taken the lead in entering the angel round of financing for the Mingjingtai project. When asked why he is optimistic about the Mingjingtai project, Qi Yujie of BV Baidu Ventures said: "The core problem of the blockchain project is still the extreme mismatch between the current state of technological development and business logic. It does not have the ability to subvert the existing model in terms of business model, so there is no participation of partners and users. This is also the fundamental reason why blockchain is difficult to implement. The model of Mingjingtai is to transform the rights and interests of goods into 'the right to pick up goods', which does not overly test the technical performance, and can actually bring convenience to producers, channels, and consumers."

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Qi Zhi, co-founder of Mingjingtai

Mini Programs Open Up a Closed Business Loop

According to the data, the founding team of Mingjingtai all came from well-known Internet companies such as Baidu and Sohu, and have rich experience in Internet industry and practice. According to Mingjingtai CEO Lu Weifeng, the founding team of the project began to pay close attention to blockchain technology a long time ago, and it can be said that they have witnessed the development of blockchain technology in China. However, the chaotic situation of blockchain before was not the result everyone wanted to see, so the team has been concentrating on studying how to implement this transformative technology and truly generate the ability to serve the real economy.

Fang Ze, First Secretary of Qiaozi Town, Huairou District

It was the JiLeDuo app that finally helped the team find the model they had been working so hard to find. The electronic tickets generated by merchants on the MingJingTai platform reach end users through the JiLeDuo app. While users complete the circulation of goods, it also becomes a tool for social marketing and user self-propagation, thus forming a perfect closed loop for traditional enterprises to use blockchain technology to realize the circulation of goods. This also provides a new reference idea for the application of other blockchain technologies.

Therefore, the Jileduo mini program launched by Mingjingtai at this press conference, a product that uses blockchain technology to achieve point-to-point links, is more seen as an important turning point towards a new business model in the future.

The prototype of the future C2B business model

This innovative model of Mingjingtai has undoubtedly outlined a practical solution for the C2B (Customer to Business) model of future business predicted by Jack Ma.

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Zhao Fenglong, the first secretary of Hongtongying Village, Zhaoquanying Town, Shunyi District, and deputy leader of the Shunyi District First Secretary Service Team, dispatched by BAIC Group

Because no matter how the ticket circulates, as long as the consumer does not exercise the "right to pick up goods", the company does not need to incur extra consumption in the express delivery or intermediate links of the physical product, thus realizing the C2B supply and demand model in which consumers contribute value.

However, unlike the ideal C2B model, the Mirror Cloud Platform is more like a transitional product model leading to C2B. Some people call it S2B2C, where S stands for Supplier, the supply platform. Through the connection of the supply platform and Mirror's innovative electronic tickets, the ultimate C2B model of the future becomes possible.

In recent years, there have been different attempts and breakthroughs at home and abroad on how to use blockchain technology to upgrade or transform enterprises. The innovative model of Mingjingtai provides new ideas for improving the marketing efficiency and quality of enterprises. At present, Mingjingtai products have been applied to production enterprises, sales channels, media, e-commerce, WeChat business and other business environments. Relying on its simple and easy to use, transparent and controllable, credit accumulation, value transfer, token drive, rapid empowerment and other characteristics, it has been recognized by more and more companies. Just like the concept of this team that Mingjingtai has accumulated for many years: credit is the basis, and the mirror is the mirror.

The conference attracted many traditional brick-and-mortar enterprises to participate. Li Xiubin, founder of "Tuyouwei" hot sauce, said that for the marketing of traditional enterprises, the emergence of Mingjingtai not only effectively solved the difficulties of enterprise marketing transformation to the Internet, but also reduced the operating costs of enterprises. "We have tried other marketing models, but compared with the new channel of Mingjingtai, our operating costs are greatly reduced. At the same time, from the perspective of traditional enterprises, we directly formed a contact point between the enterprise and the end users, which not only allows us to understand the actual needs of customers, but also allows us to see real market feedback in real time and make timely adjustments to marketing strategies. This is a brand new attempt for us. We also hope to work together with Mingjingtai to achieve win-win results in the future!"

In the era of blockchain 3.0, the curtain has been raised on the new technology to help the development of traditional enterprises. I believe that more innovative business models will emerge in the future to promote the economic development and reform of our country and even the world. Let us wait and see.