Jiangsu Cable and Ruijie Networks jointly build the "Smart Confucius Temple"

In ancient times, there was a saying that went, "Smoke shrouds the cold water, the moon shrouds the sand, and I moor at Qinhuai near a tavern at night." Today, there is a saying that goes, "The Qinhuai Lantern Festival is known throughout the world, and wisdom is unrivaled in Confucius Temple."

The "Guiding Opinions on Promoting the Development of Smart Tourism" issued by the National Tourism Administration indicates that by 2016, a number of smart tourism scenic spots, smart tourism enterprises and smart tourism cities will be built, and a national smart tourism public service network and platform will be established. Against this background, the Confucius Temple Cultural Tourism Group launched the construction of the Confucius Temple Smart Scenic Spot in 2014. Jiangsu Cable and Ruijie Networks jointly provided the "Smart Scenic Spot Solution" to make the "smart" of the "Confucius Temple" land as scheduled.

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The Wisdom Confucius Temple covered by “Free Wi-Fi”

Three "Intelligence Questions" of Confucius Temple Smart Scenic Area

The Confucius Temple Scenic Area is located in Qinhuai District, Nanjing. It is known as the "beautiful place in the south of the Yangtze River". It is a place where Nanjing's history and culture converge, and it is also a famous open national 5A-level tourist attraction in China. According to the "Implementation Plan for the Reform of the Tourism Management System in Qinhuai District", the Confucius Temple Scenic Area took the lead in testing the waters and used mobile Internet and other technologies to build a smart tourism operation platform, leading the Qinhuai Scenic Belt into the smart era. In the process of building a smart Confucius Temple, the scenic area encountered three "intelligence questions":

• Wireless deployment in scenic spots: The construction of public Wi-Fi in scenic spots often encounters problems such as difficult network use, cumbersome network access, and intermittent signals, which leads to many scenic spot Wi-Fi being "complained" by tourists. How can Nanjing Confucius Temple Scenic Spot ensure wireless experience without destroying the original landscape?
• Wireless coverage on cruise ships: When tourists take a cruise ship to visit the scenery of the Qinhuai River, there is no wireless signal and they cannot experience the smart Confucius Temple service platform, forming an information island. Is there a way to achieve a consistent smart service experience on board and on shore?
• Online and offline integration: How to organically combine traditional offline tourism operations with online marketing, and then use big data, cloud computing, mobile APP and other services to open up a new "Internet + tourism" model for Confucius Temple?

Ruijie solves problems intelligently and achieves full Wi-Fi coverage in scenic spots

After on-site surveys by wireless engineers, Ruijie Networks decided to implement a smart scenic spot solution to achieve full coverage of free Wi-Fi in view of the special environment of the Confucius Temple historical landscape. It adopted products such as the indoor wireless RG-AP520, outdoor wireless RG-AP630, wireless AC, cloud marketing platform MCP, and cloud architecture network core switch RG-S8600E series, and finally built a wireless network with simple user management and operation and first-class visitor experience.

Ruijie Networks Smart Scenic Spot Solution

Hidden deployment, wireless coverage and easy access

In the overall architecture of the Confucius Temple Smart Scenic Area, wireless is the only channel connecting users and the cloud, and its performance is crucial. To this end, Ruijie uses the RG-AP630 series of high-performance outdoor APs to provide a high-performance wireless network for the Confucius Temple Scenic Area, allowing tourists to use the wireless network easily and comfortably wherever they walk in the scenic area. Ruijie's "X-Sense Smart Antenna" can dynamically adjust the directional beam direction or gain according to the location and signal quality of the terminal, so that the signal follows wherever the tourists go, truly achieving full coverage of the scenic area with full signal.

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Determine AP deployment locations based on landscape pattern

In terms of AP deployment points, Ruijie Networks conducted a detailed analysis of the structure of each traditional architectural landscape, combined with the signal coverage angle and tourist sightseeing routes, and adopted a hidden installation for each indoor and outdoor AP, realizing the integration of modern products and traditional construction, ensuring that the scenic area environment is not affected. In addition, in terms of tourist wireless access authentication, multiple authentication methods such as WeChat authentication, SMS authentication, and Web authentication are provided. Tourists can freely choose the network access authentication method and automatically start the non-perception authentication, so that there is no need to access again after one authentication.

Multiple authentication methods allow visitors to authenticate easily without any awareness

Customized cruise ship solutions to eliminate information islands on the water

"Smart Confucius Temple" realizes seamless roaming on land and water in the Confucius Temple scenic area, and a unified experience on shore and on board. 4G routers and APs are deployed on the cruise ship. The 4G router establishes a VPN tunnel with the Ruijie RG-EG gateway at the Confucius Temple exit through the 4G private network, and the AP is interconnected with the Confucius Temple AC through the VPN tunnel. After many field tests (inviting tourists to experience it on board), the effect has been recognized and praised by tourists and scenic spots, and uninterrupted Wi-Fi connection from shore to ship has been achieved. It is understood that this solution will be launched on a large scale in September.

Precision marketing cloud platform, big data operation services

In this project, the Ruijie RG-MCP cloud marketing platform set up in the Confucius Temple data center meets the operational needs of the Confucius Temple scenic area. The marketing platform implements easy-to-use advertising editing, flexible advertising push rules, comprehensive data statistics and presentation, and can directly connect to the big data analysis platform.

Ruijie RG-MCP Cloud Marketing Platform

Among them, the big data analysis system can help operators easily grasp the popularity of tourist flow and attractions, and count various data information of tourists visiting different attractions in real time, such as the number of Internet users at the attractions, the number of advertisements viewed at the attractions, the number of WeChat fans, the number of mobile phone numbers collected, the types of mobile terminals used by tourists, etc., to help scenic spots conduct digital management based on big data. In addition, the Confucius Temple Scenic Area can also push targeted publicity information to various provinces and cities based on the source data of tourists from provinces and cities collected by the service background.

Smart wireless "meets" 250,000 tourists and is praised for its considerate service

The first phase of the Smart Confucius Temple service platform was officially launched at the end of September 2015. Within just five days of its launch, it had 26,000 registered users and over 180,000 ad views. While tourists were experiencing the ultimate Wi-Fi, the cultural attraction Confucius Temple became a model of a "smart scenic spot."

Smart Confucius Temple APP

On the first day of National Day, wireless Wi-Fi faced a test during the Golden Week. The "Smart Confucius Temple" welcomed 250,000 visitors. Although the scenic area was crowded, the familiar "long queues" were not seen at the ticket office, hot spots, toilets and other places where people usually have to queue up. It turns out that the "Smart Confucius Temple" APP not only provides smart services such as scenic spot guides, ticket information, map navigation, etc., but also helps tourists find the nearest toilets, parking lots, etc. The audio guide of the scenic spot allows tourists to have a smooth travel experience of "with the APP in hand, you can go at any time".

In recent years, the development of "Internet +" has promoted the integration of traditional tourism industry and the Internet. Ruijie's smart scenic spot solution developed in-depth scenarios, through high-speed and stable wireless coverage and intelligent and accurate cloud marketing platform, on the one hand, helps tourists use Wi-Fi anytime and anywhere to share beautiful scenery with friends, and create a perfect sightseeing experience in multiple links such as ticket purchase, sightseeing, and consumption; on the other hand, it helps scenic spots to carry out digital management, reduce operating costs, improve management efficiency and service quality, and enhance the overall competitiveness of scenic spots.