[Important Event] Be neither arrogant nor give up, stick to the original intention, the 2023 Jinrui Marketing Award works collection is officially launched

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The explosive marketing of the "fragrant front end, soft in the middle, and mellow in the back end" sauce-flavored latte caught us off guard. Putting aside the confusion about how this coffee tastes and the hazy dislocation of the perfume copy, from a marketing perspective, Luckin Coffee and Kweichow Moutai's operation can be said to be a clear cross-border joint marketing. On the first day of the launch, the sales volume of sauce-flavored latte reached 5.42 million cups, and the sales revenue exceeded 100 million yuan. While the two companies reaped capital benefits, they also gained a wave of new user groups, and also led to another wave of cross-border marketing shows for related consumer categories such as coffee and milk tea...

Marketing, at its core, can be summarized as "identification, communication and value". In other words, it means something that is good at a glance (intuitive and quick identification), something that is good at a word (simple and effective communication), and something that is good at use (the value that users purchase).

In the current marketing field, not only cross-border marketing, but also popular marketing methods such as grass-roots marketing, short video marketing, and overseas marketing have become the main promotion means for many brands and companies. With the rapid change of technology and the development of the times, new technologies and new concepts such as AIGC and Metaverse are emerging in an endless stream, setting off one marketing wave after another.

In order to let the industry know more about marketing methods, strategies and creativity, and let people in the industry know and learn more about excellent marketing platforms and marketing experts, iResearch launched the 2023 iResearch Marketing Awards.

The call for submissions for this year's Jinrui Marketing Award will start on September 19, 2023 and is expected to end on November 27, 2023. All participants must complete the online registration during this period.

This year's Jinrui Marketing Awards have various award categories, and the regular categories include case awards and platform awards. In the case awards, we have set up ten awards, including the Best Integrated Marketing Case of the Year Award, the Best Content Marketing Case of the Year Award, and the Best Creative Marketing Case of the Year Award, to select marketing cases with outstanding performance in different fields. The platform awards include the Best Big Data Marketing Platform of the Year, the Best AIGC Marketing Platform of the Year, the Best Innovative Marketing Platform of the Year, and the Most Commercially Valuable Marketing Platform, to recognize outstanding platforms with outstanding performance in these fields.

In addition, the Jinrui Marketing Award has also specially set up an annual marketing figure list to recognize those leaders who have outstanding performance in the marketing field. They not only have unique insights and contributions in marketing strategies and creativity, but also provide a continuous source of motivation and inspiration for the development of the industry.

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As the initiator of the Jinrui Marketing Award, iResearch has been committed to promoting the digital development of China's Internet new economy marketing field. We believe that through the selection of the Jinrui Marketing Award, we can inspire more innovative marketing thinking and promote the progress of the marketing industry. At the same time, we also hope that through this award, we can provide contestants with an opportunity to demonstrate their own strength and enhance brand influence.

In the process of soliciting the Jinrui Marketing Award, we will gather the keen insights and practical experience of senior marketing experts to ensure the fairness and authority of the selection results. The judging team will be composed of well-known experts, scholars, and media professionals in the industry, and will conduct a comprehensive evaluation from multiple angles such as the innovation of the case, the richness of the content, and the marketing effect.

As a global Internet marketing competition, the Golden Ray Marketing Award not only provides a stage for contestants to showcase their strength, but also provides an opportunity for exchanges, learning and mutual inspiration within the industry. We look forward to more marketing practitioners participating in the Golden Ray Marketing Award selection activities and jointly promoting the development of China's Internet new economy marketing field.

The Jinrui Marketing Award has been held for 17 consecutive years since 2006, and has witnessed the transition from the Internet to the mobile Internet era, and the ups and downs of the Internet industry. As a third-party research company, the organizer iResearch has always been adhering to the original intention of empowering business decisions, empowering enterprises in various industries with keen insights and in-depth analysis.

Times are changing, and "danger" and "opportunity" coexist. I hope that all companies in the marketing industry chain will remain humble and stick to their original intentions.

I look forward to everyone’s work again, which will give us another chance to witness the splendor of business and marketing.