Juniper Networks 2017 Annual Conference grandly held, focusing on telecom and OTT markets

Juniper Networks 2017 Annual Conference grandly held, focusing on telecom and OTT markets

[51CTO.com original article] In February 2017, the 2017 Juniper Networks Annual Conference was grandly held in Sanya. The theme of this annual conference was "Leap", which showed Juniper Networks' determination and confidence in seeking change. A total of more than 300 partners, channel partners, and integrators attended the conference.

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Conference site

Lin Xiaoping, president of Juniper Networks Greater China, regarded 2016 as the first step of success, with the performance of the Greater China region growing by 12.5%, which has achieved double-digit growth for two consecutive years. He showed the participants the impressive achievements of Juniper Networks Greater China in 2016: the router business grew by 13%; the switch business grew by 17%; the security product business grew by 6%; BTI and Contrial began to be officially commercialized.

"In 2017, Juniper Networks will continue to uphold innovation and develop advanced routing, switching and security solutions. Together with its partners, it will help users meet the most severe and difficult network challenges. The performance growth target is 5.8%." Lin Xiaoping summarized the focus of 2017 into four areas: one is to revitalize the operator business; two is to focus more on China's OTT business opportunities; three is to continue to develop the enterprise market; and four is to continue to expand the commercial market of BTI and Contrial.

From "Sheep" to "Jaguar"

In the PPT presentation of Juniper Networks' leadership, the reporter saw the "Jaguar" icon many times, and several speakers said in unison that Juniper Networks' corporate style would shift towards "Jaguar."

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Lin Xiaoping, President of Juniper Networks Greater China

Lin Xiaoping agrees with this very much. He said that Juniper Networks pays special attention to technology, which creates a very good technical atmosphere in product development, but this atmosphere is not suitable for business. When Juniper Networks sales staff go to negotiate business cooperation, they often find that technical language and market language cannot communicate well. "We need to let the market understand Juniper and let the company run commercially, so that there will be more opportunities to talk about our technology." Lin Xiaoping gave an example. When he first joined the company, he found that the technical R&D team was talking about the superiority of product performance. They could increase the transmission rate of the product to nearly 3 times the conventional market standard, and the power consumption was only one-third of the conventional products in the market, and the area occupied by the computer room was even only one-quarter." He emphasized that technology must be replaced by market driving force, so that investment will pay off.

Lin Xiaoping's remarks also resonated with Zhou Zhixun, director of Juniper Networks' China carrier business unit. He hopes that Juniper Networks' corporate culture can influence its employees little by little, turning the sheep-like personalities of its employees into jaguar personalities, so that they have a spirit that allows them to bravely go out and implement the company's advantages in the market.

The “Technology Pioneer” Label That’s Hard to Ignore

Although Lin Xiaoping hopes that Juniper Networks will shift its focus from technology to the market, it is undeniable that it is the focus on technology over the years that has made Juniper Networks' various product lines of excellent quality, and has therefore been recognized by many customers.

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Juniper Greater China senior executives were interviewed by reporters

Wang Dong, technical director of Juniper Networks Greater China, said when talking about the technology trends in 2017 that the network industry has undergone great changes in recent years, with softwareization being the first to bear the brunt and open source white boxes also being widely used. "Juniper Networks will definitely keep up with the development trend." Wang Dong calmly analyzed that, taking white boxes as an example, a worker must first sharpen his tools to do his job well, and a white box with better performance will definitely have a larger market than an ordinary white box.

Wang Dong revealed that first of all, Juniper will keep up with the trend of software development and provide users with more APIs, allowing users to more conveniently connect Juniper Networks' systems and user application systems.

Secondly, Juniper will continue to develop the underlying infrastructure to provide users with more and better products.

***, Juniper Networks will further optimize security products, especially launch cost-effective security products that are more suitable for domestic application environments. The introduction of new concepts such as "software-defined security" also reflects Juniper Networks' deep understanding of security.

"Juniper Networks has always made huge investments in the entire network infrastructure, including technical chips, system architecture, new technology applications and the overall system ultimately provided to users." Wang Dong believes that Juniper Networks technology has always been at the forefront of the market. Whether in the high-end router market or the switch market, Juniper's product performance maintains its own characteristics and is far ahead of the market.

New and old channels are both powerful

Ke Kai, the director of channel business in Greater China of Juniper Networks, told reporters that in 2016, Juniper Networks adjusted its organizational structure and paid more attention to the cultivation of channel capabilities. In addition, Juniper Networks has also established a full-time training team distributed across the country, which relies on Juniper's own strength on one hand and the strength of distributors on the other hand to standardize and modularize the training process and content to form a system.

"Thanks to the robustness of our channels, many partners achieved a 500% or even 600% growth in performance in the traditional telecommunications field in 2016," said Ke Kai. "We also adjusted some partners in 2016, especially increasing cooperation in the OTT field, such as Baidu, Tencent, Alibaba, LeTV, and JD.com. In 2017, we will further penetrate the data center market, enhance product capabilities in software and automation, and look for new partners. Juniper is willing to continue to follow up on new projects with you."

Zhou Zhixun added that the telecommunications field has always been Juniper's traditional field in China, and in the new year Juniper will continue to deepen its presence in the telecommunications market, including expanding capacity to meet new demands. "In 2017, Juniper Networks will conduct network access tests on many high-end products, and we hope to be included in the centralized procurement list of telecom operators, thereby winning more recognition."

[51CTO original article, please indicate the original author and source as 51CTO.com when reprinting on partner sites]

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