The 5G news of the three major operators finally landed

Recently, with China Unicom announcing the launch of 5G messaging trial commercialization across the country, the curtain has finally been raised on the commercialization of 5G messaging. Previously, China Telecom revealed that it would keep pace with China Unicom and planned to launch it in due time in the fourth quarter of this year. China Mobile also released SMS Mini Program 2.0 as a supplementary solution for 5G messaging to achieve full terminal coverage.

Whether 5G messaging will become a killer application of 5G remains to be verified. What cannot be ignored is that before this, all instant messaging services have not reached the level of competing with WeChat. Similarly, WeChat may not be unable to do what is being promoted as 5G messaging. Therefore, operators should think carefully about and manage the road to 5G messaging.

China Unicom: Launching 5G messaging trial commercial service nationwide

Recently, China Unicom launched the trial commercial use of 5G messages across the country and launched the "5G Message Experience Recruitment Campaign", providing free 5G message experience packages for corporate customers and individual users. Friendly experience users will enjoy a richer, more convenient, intelligent and secure new 5G message experience.

It is understood that China Unicom has built a new 5G messaging service and information service portal based on the native short messaging service of smart terminals, and launched 5G messaging services for industries and individual customers, supporting real-time dynamic interaction between individuals and individuals, and between enterprises and individuals. It has many characteristics: no downloading required, intelligent interactive services, full support for rich media such as pictures, videos, and locations, based on real-name authentication, and data security and reliability.

Users can directly obtain corporate services by searching for the company chatbot name in the SMS interface, which greatly simplifies the operation process, shortens the transaction chain, and optimizes the user experience. Currently, dozens of CSPs (Chatbot Service Providers) have been connected one after another, and in the initial stage, application scenarios in the fields of smart finance, smart supermarkets, smart logistics, smart government affairs, and smart travel will be provided.

As applications gradually become more diverse, 5G messaging is expected to become the main scene service portal and carrier for users. As the official communications service partner of the Beijing 2022 Winter Olympics and Paralympics, China Unicom will work with Winter Olympics partners to create 5G messaging applications based on Winter Olympics scenarios, bringing the public a new experience of the Smart Winter Olympics.

China Mobile: SMS Mini Program 2.0 as a supplementary solution for 5G messaging to achieve full terminal coverage

At the 2021 China Mobile Global Partner Conference held last week, China Mobile released three innovative products: Super SIM Card, Mobile Authentication 2.0, and SMS Mini Program 2.0 to break through the coverage bottleneck encountered in the development of 5G messaging. Among them, SMS Mini Program 2.0 can directly display link content through cards, that is, SMS links are directly presented in the form of card messages and seamlessly upgraded to rich media messages. Users can achieve an experience similar to native 5G messaging without clicking on the link, which solves the perception problem of SMS Mini Program 1.0 and can be used as a supplementary solution for 5G messaging to achieve full terminal coverage.

In 2020, China Mobile proposed the product concept of "5G messages, cloud services that do not require downloading". Users do not need to download or pay attention. Based on the native SMS entrance, they can enjoy one-stop cloud services such as life, office, and travel, realizing the interconnection between messages.

To solve the problem of limited coverage of 5G messaging terminals, China Mobile launched the "SMS Mini Program" service. Users of non-5G messaging terminals can achieve the same experience as 5G messaging terminals through "one more step", indirectly achieving full coverage of terminals. Now the release of SMS Mini Program 2.0 can serve as a supplementary solution for 5G messaging to achieve full coverage of terminals.

In addition, at the conference, Jian Qin, deputy general manager of China Mobile, said: "In the future, China Mobile's 5G messaging will take 'access to all industries, integrate all industries, and empower all industries' as its mission, build SMS as a unified business portal, and build a new service platform for data integration and application interconnection; open unified authentication, digital signature, big data, intelligent interaction and other value-added capabilities to provide more comprehensive capability support for enterprise IT services."

At present, the cumulative number of 5G messages sent by China Mobile has exceeded 1.45 billion, entering the fast lane of product development.

China Telecom: 5G messaging commercial service to be launched in due time in the fourth quarter of this year

Last month, China Telecom revealed that it is actively working with the industry to jointly promote the construction of the official commercial platform of 5G messaging and business commercial preparations, while also promoting ecological construction and customer introduction, and recruiting 5G messaging partners. At present, China Telecom has started key friendly user testing, and will launch commercial services in due course when all conditions are ripe.

At the China International Information and Communication Exhibition held in September, Du Chengxin, general manager of the 5G message operation department of China Telecom's value-added business operation center, said: "China Telecom and China Unicom will keep pace. The basic platform construction and deployment of 5G messages have been completed and entered the final verification stage. It will be launched in due course in the fourth quarter of this year."