What can 5G messaging bring to industry customers?

5G messaging is planned and built based on the GSMA RCS standard. It is the first 5G feature application for large-scale commercial use for public and industry users. It will bring equal benefits of 5G technology and digital services to billions of ordinary users around the world. Currently, more than 90 operators in 60 countries around the world have commercialized RCS services, with hundreds of millions of monthly active users. China's three major operators have jointly released a 5G messaging white paper. With the joint efforts of operators and partners in the industry chain, they are actively promoting the construction of 5G messaging platforms. At present, the networks are ready for large-scale commercial use.

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5G messaging fully leverages the advantages of operators to provide industry customers with a credible, reliable, open and inclusive information service platform.

Credibility

First, let me ask you a question. In your mind, where is the most trusted and reliable source of information? Everyone will answer that it is of course the information released by the government.

Then why is the information released by the government the most authoritative and reliable? Because the government represents the country, and this is credibility, and it has extremely high credibility in the information or its source.

5G messaging is the operator's basic communication service and also the country's basic communication infrastructure. It is inherently endowed with social credibility and social responsibility, and therefore occupies an irreplaceable position in public services, government emergency response, corporate certification and other services.

reliable

In addition to public emergency messages like those from the Emergency Department, 5G messages also have a telecom-grade 99.999% service reliability and security mechanism, and messages are 100% reachable. If you have a very important message, please remember to send it via 5G messages to ensure safe delivery.

open

5G messages will abandon the traffic restrictions and discrimination in the private domains of Internet companies and build a truly open and fair traffic platform. Enterprises and merchants of any system can provide services based on the 5G message platform, a huge traffic portal.

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Inclusive

With the help of the operator's full network coverage and full user coverage, 5G messages truly allow enterprise services to reach the "last mile" and reach 100% of users. It is a universal information infrastructure that eliminates the digital divide in a dual-structured society.

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5G network fully covers both urban and rural areas

5G messaging is an upgrade of traditional SMS, and its core function is MaaP (Messaging as a Platform). Compared with SMS and OTT messages (WeChat, iMessage, etc.), in addition to supporting the sending of rich media messages, the biggest highlight is the comprehensive upgrade of the service interaction method between enterprises and individual users. Enterprises push personalized services to users through rich media methods such as pictures, videos, cards, menus, etc. Users do not need to download, install, register, log in, or follow corporate accounts. They can complete a one-stop business experience such as service discovery, search, interaction, and payment in the message window.

5G messages provide a new entry channel for industry users. Some industry insiders believe that 5G messages will be the next outlet and are likely to break the existing industry service business model and become the first killer 5G application.

At present, 5G messages have completed the verification of multiple industry applications, covering six major industries such as government public, banking, electricity, personal entertainment, 5G media integration, and education. For example, electricity applications. The common way to pay electricity bills is to pay through bank counters or through Internet APP deductions. For the former, users need to go to the bank and queue up, and for the latter, users need to download, register and follow the corresponding public service number. Both methods are time-consuming and laborious. Now with 5G messages, power companies push graphic bills directly to users through mobile phone numbers, and users can complete one-click payment in the message window. 5G messages have greatly improved the service efficiency of enterprises and reduced the promotion costs of enterprises.

The construction of the 5G message ecosystem has begun. As an important part of the ecosystem, industry customers will also be one of the ultimate beneficiaries. It can be predicted that the industry application of 5G messages will show exponential growth in the future and stimulate the "catfish effect". Enterprises should plan ahead to seize the market and seize the traffic dividend first.