Technology empowers the future of intelligent driving-2021 Cisco Automotive Industry Summit held in Beijing

April 23, 2021, Beijing - The 2021 Cisco Automotive Industry Summit was officially held in Beijing. This is the first offline industry summit held by Cisco since the outbreak of the COVID-19 pandemic. The conference focuses on the theme of "Technology Empowerment, Intelligent Driving Future", and invites many automotive manufacturing company leaders and industry experts to discuss the transformation path of the automotive industry and jointly start the future of smart manufacturing.

[[395609]]

At the beginning of the conference, Cisco Global Vice President and Greater China CEO Huang Zhiming delivered an opening speech: "In recent years, the digital construction of the automotive industry has achieved rapid development, with both speed and imagination. Cisco is committed to helping customers achieve interconnection, security and automation in a cloud-first world, thereby accelerating the pace of digital transformation. We can not only meet the basic IT needs of enterprises, but also help them calmly cope with future digital needs throughout the life cycle, helping automotive manufacturers control the speed and passion of digitalization!"

[[395610]]

Huang Zhiming, Cisco Global Vice President and Greater China CEO

At the same time, Hou Shengli, Vice President of Cisco Greater China and General Manager of Pre-sales Engineer Team, delivered a keynote speech - "Digital Future, Smart Innovation", and shared wonderful insights on how Cisco's innovative technologies can help customers with digital transformation. Hou Shengli said: "As the automotive industry launches digital transformation around the goals of 'connected, autonomous, shared and electric', automotive IT will become the core of automotive digital business. With Cisco's in-depth cooperation and best practices with global automakers, we will use innovative technologies and solutions such as secure and agile networks, innovative working models, end-to-end security protection, and edge business capabilities to enable the automotive industry to create a safe, flexible, efficient and intelligent digital business experience from R&D, production, sales and operations."

[[395611]]

Hou Shengli, Vice President of Cisco Greater China and General Manager of Pre-sales Engineering Team

Li Lianfeng, research director of IDC Consulting Co., Ltd., was invited to attend the conference and shared his insights on the digital innovation strategy of the automotive industry. Li Lianfeng said: "As an important global automotive market, China's digital automotive and transportation ecosystem is full of vitality and has taken the lead in the global market in new energy, autonomous driving and digital marketing. In the future, the automotive industry should start with digital infrastructure, data management, application and network security, and integration of artificial intelligence and the Internet of Things to promote the digitalization process and accelerate the transformation and upgrading of the industry."

Li Lianfeng, Research Director of IDC Consulting Co., Ltd.

Currently, Cisco has reached multi-faceted cooperation with world-renowned automobile manufacturers to help them build new business models, improve driving and travel experience, drive smart manufacturing and Industry 4.0, and jointly promote the development of intelligent connected vehicles. As a leading global information technology company, Cisco meets the ever-changing needs of automotive enterprise customers through continuous innovative technology and product development, including Cisco's application performance management platform AppDynamics, Cisco Jasper Internet of Vehicles solution, Cisco Zero Trust solution, Cisco Meraki solution, and Cisco Multicloud SDN, the cornerstone of building a multi-cloud interconnected experience, and other star product portfolios.

In the digital age, applications are the foundation of a company's core business, and customer loyalty to applications means brand loyalty. In the automotive manufacturing sector, digital transformation has made connectivity and experience even more important. Cisco's application performance management platform AppDynamics supports automotive companies' business systems in a full-stack environment to achieve real-time monitoring, anomaly detection, end-to-end visibility, and deep business insights, so as to understand their own complex business ecosystem in real time and link application performance, customer experience, and business impact, thereby helping automotive companies optimize customer experience, increase business revenue, promote innovation, and convert digital insights into the driving force for reconstructing business applications and achieving business transformation.

The global automotive industry is actively embracing artificial intelligence and information and communication technologies, and is gradually promoting the development of autonomous driving and Internet of Vehicles. Automotive companies face many challenges in the process of deploying Internet of Vehicles, such as global deployment (domestic installation and testing, overseas sales and use), flexible network lifecycle management and billing, new platform ecosystem business models, network security and new applications of 5G technology. Cisco senior architects Jiang Xing and Billy So introduced the "Cisco Internet of Vehicles Solution" with the theme of "Enabling Digital Transformation in the Automotive Industry": Since its launch in China in 2015, the Cisco Jasper Internet of Vehicles Solution has provided services to more than 60 automakers, and has cooperated with more than 50 operator groups in 82 countries around the world, accumulating services for more than 20 million vehicles. The Cisco Jasper platform has a wide range of global deployment scales and a new eSIM solution, enabling vehicles to be installed in one place, tested globally, activated globally, and managed globally. The solution is also equipped with artificial intelligence data analysis capabilities to prevent abnormal call bill charges for automotive companies, provide network security analysis protection, and provide core data for traffic management. Today, the solution can support China's 5G network and provide customers with safer and higher-quality Internet of Vehicles services based on 5G network slicing. With globally consistent APIs, Cisco Jasper's connected vehicle solution helps customers develop automated control capabilities for global deployment once, creating future connected vehicle services with innovative business models.

In the keynote speech "Building a Multi-Cloud Interconnected Experience for the Digital Transformation of Software-Defined Cars", Cisco Chief Architect Wei Hang revealed how Cisco technology supports the software transformation of automotive companies and builds a neutral multi-cloud interconnected experience. The transformation of software-defined cars in the automotive industry requires the support and promotion of IT digital transformation. As IT moves towards multi-cloud construction, it also brings problems such as heavy historical burdens, high complexity of operation and maintenance, and difficult security management. Cisco, which once created the cornerstone of the Internet, has now become a leader in "interconnected clouds" as the preferred cloud computing infrastructure vendor of the Fortune 500. From a cloud service-neutral perspective, Cisco provides multi-cloud reference frameworks, multi-cloud unified interconnection, multi-cloud intelligent management and control, and multi-cloud automated scheduling best practices, products and service solutions for automotive companies in software transformation, helping companies cope with multi-cloud challenges and stand at the forefront of the software-defined car transformation.

Ling Jun, senior business solution architect at Cisco, delivered a keynote speech entitled "Data-driven, Security Assurance - Building a Zero Trust Architecture for Automotive Manufacturing Security", sharing with everyone the unique advantages that Cisco's zero trust security architecture brings to automotive manufacturers. Cisco's zero trust security architecture has always been ranked as a leader in the Forrester Magic Quadrant and is a reliable barrier for enterprise IT network security. Following the pace of digital transformation and Industry 4.0 in China's manufacturing industry, Cisco has extended the zero trust architecture to the production lines and workshops of automotive manufacturing, filling the gaps and gaps in traditional IT network security methods in the OT field. Cisco helps IT and OT personnel of automotive companies to ensure the network security of the factory area through on-site data collection, network segmentation, threat detection and unified defense, and expands the visual management of OT assets and industrial terminals. Through innovative OT security products Cyber ​​Vision, industrial Ethernet, next-generation industrial firewalls and Cisco DNA overall security architecture, Cisco has delivered a perfect security answer in the wave of IT and OT integration in the manufacturing industry.

NTT Ltd., a leading global technology service provider, has been cooperating with Cisco for more than 30 years. As a global gold partner of Cisco, it has a long-term cooperation with Cisco in full-architecture joint industry solutions. NTT Ltd. CEO Lu Zhihong was invited to attend the summit and delivered a keynote speech on "Improving the efficiency and innovation of the manufacturing value chain through digitalization". He said: "Intelligence means data-driven, interconnected, digital and secure. We are honored to maintain long-term cooperation with Cisco. NTT will combine its years of experience in the industry with Cisco's intelligent comprehensive solutions to provide customers with deliverable one-stop digital solutions, help the automotive industry improve the efficiency and innovation of the manufacturing value chain, and jointly move towards the intelligent future of China's automotive industry."

In addition, Volvo Cars Asia Pacific IT Infrastructure Architect Cheng introduced the application cases of Cisco Meraki solution to empower Volvo's after-sales business at the conference. Volvo Cars is at a critical stage of comprehensive transformation and urgently needs to improve business efficiency and provide a new digital user experience. Based on Cisco Meraki solution, one inspection computer can connect to five Volvo vehicles at the same time for operation, which significantly improves the efficiency of after-sales operation, and vehicles no longer have to queue, greatly shortening the waiting time for customers. On the other hand, customers now only need to press the lock button three times to automatically connect to Wi-Fi and get a new driving experience.

Feng Xiaoyun, General Manager of Cisco Greater China South Region and General Manager of Automotive Industry, hosted the summit dialogue session and invited Ye Tuochen, IT Infrastructure Manager of Volvo Cars Asia Pacific, Qi Haifei, Digital Technology Director of BMW Brilliance, Lu Zhihong, CEO of NTT Dimension Data Technology (Shanghai) Co., Ltd., and Hou Shengli, Vice President of Cisco Greater China and General Manager of Pre-sales Engineer Team, to discuss the digital development direction of the automotive industry. Feng Xiaoyun said: "The automotive industry is developing rapidly towards intelligence, networking, electrification, and sharing. In this wave of change, Cisco integrates cutting-edge global technologies with local innovation, supports the vigorous development of China's automotive manufacturing industry with technologies such as artificial intelligence, cloud computing and AI, and plays an important role in the 'Internet of Everything' in the automotive field."

[[395612]]

Feng Xiaoyun, General Manager of Cisco Greater China South Region and General Manager of Automotive Industry

Through this conference, Cisco shared cutting-edge technologies and successful customer cases with automotive industry leaders and experts, hoping to help more automotive companies accelerate digital transformation and drive the future intelligently. In the future, Cisco will further strengthen its cooperation with Chinese automotive companies, serve Chinese customers with excellent technology and rich industry practices, and promote the entire automotive industry into a new chapter with digitalization and intelligence.