In the Video 3.0 era, Huawei is working hard to promote video services to become a basic service for operators and achieve commercial success

How should we understand business success? How long will the window of opportunity for the development of video business last? How can Huawei help operators seize the initiative in video? Ruan Jianshan, President of the Telecommunications Software Business Department of Huawei China Region, shared his views with the media.

Ruan Jianshan said that Huawei's video strategic positioning has two key points: first, to promote video to become a basic business of operators; second, to help operators' video business achieve commercial success. This is Huawei's strategic goal that will not waver for many years to come.

So how should we understand this business success? Ruan Jianshan believes that on the one hand, the development of 50 million video users last year is a good momentum, but this does not mean that the operator has achieved success. Huawei believes that what is more important is to drive the development of broadband and mobile phone services through video, to achieve an increase in overall revenue, overall profit, and overall market share.

To achieve this goal, Huawei believes that the end-user experience is the core, the network is the foundation, the product is the key, and execution is the guarantee.

Ruan Jianshan told reporters that Huawei has proposed four new concepts: new platform, new experience, new network, and new ecology. Among these four new things, the new experience is the most important, and Huawei will continue to give it new connotations in the future. The new experience also includes the process from the end user's contact with the operator, from the salesperson in the business hall marketing to the process of installation and maintenance personnel installing broadband and video at home, to the process of watching, and then to the process of asking the operator for help when problems arise. Huawei believes that all the contacts between the end user and the operator, and the ultimate experience around the end-to-end touchpoints of video are the most important.

It is different in China and overseas. In overseas, it may be that operators and Huawei can cooperate to achieve a new experience. But in China, Huawei must work with radio, television, and new media to complete a new experience for end users. Huawei proposed a new ecosystem at this time. Huawei later found that it was not enough to rely on Huawei, operators, radio, television, and new media alone. For example, 4K, the 4K experience of end users is actually not good enough. The main reason for not being good enough is not only the reasons of operators and radio, but more of the 4K source is far from enough. The new ecosystem proposed by Huawei includes more friends. For example, in Sichuan, they introduced doctors from West China Hospital through video, and they can see patients at home without having to let patients go to the hospital. The new ecosystem will become more and more extensive in the future.

In addition to new experiences and a new ecosystem, new networks are also essential. Huawei used to believe that past networks, whether fixed or new wireless, carried more voice and data services, while future networks will be primarily video-based, and will be premium video networks.

In the past, Huawei mainly focused on the maintenance and operation needs of the operator side of the new platform, and paid insufficient attention to the end-user experience. Now, Huawei has made a change. While maintaining efficient maintenance and intelligent operation capabilities on the platform side, it is more focused on how to provide users with the best experience. For example, picture-in-picture technology, nine-screen simultaneous viewing technology, and big data technology are actually technologies and platforms that Huawei is good at. Now Huawei focuses on applying these capabilities in specific usage scenarios to improve user experience.

Emerging into the Video 3.0 Era

In the Video 3.0 era, Huawei emphasizes leapfrogging, with end-user experience as the core, emphasizing the end-user's best experience. Content has evolved from standard definition to high definition, and then to 4K and 8K. Watching is smarter and more accurate, and operation is more convenient and easy, providing an end-to-end best experience.

Ruan Jianshan gave an example. When users watch OTT boxes at home, although they are very cool, the interface often goes in circles. The basis of Huawei's best experience is 0 freezes, 0 screen distortion, and 0 waiting. You don't see any spinning. The process of changing channels is the fastest in the world. It is not only the fastest in China, but Huawei has achieved the fastest in the world this time. This is fast to the extreme. On the surface, it is easy to understand, but it is very difficult to do. Why? Because it is from the platform to the network, to the set-top box, and then to the home network. Only when the end-to-end is done well can this effect be achieved.

In order to support this technology, how is it different from OTT in terms of technology? The core is Huawei's algorithm, HiSilicon chips, etc. Secondly, Huawei has core technologies, such as TCP acceleration. Each company's TCP technology is different. Good acceleration technology can allow users to achieve better results with smaller bandwidth. Everyone knows that IP will definitely lose packets. When packets are lost, Huawei uses forward error correction technology to restore the image to the best. This is Huawei's core technology. Another example is fast channel switching technology. The current OTT channel switching is relatively slow and requires waiting, but Huawei's technology allows you to switch in a few tenths of a second, just move your hand and change.

Although these small technologies and small improvements may not be noticeable, when the final results are added up, and various new technologies are coordinated with radio and television, and combined with the networks built by operators, they will far exceed the large platforms of the past.

He emphasized that Video 3.0 is not Huawei's, but everyone's; Video 3.0 is not static, but continuously evolving and flourishing. In the future, Huawei's platform, network, and technology will continue to evolve. Based on the continuous evolution of technology and platforms, radio and television and new media can flourish. Every radio and television, new media, province, and operator can bloom different beautiful flowers based on Huawei's platform.

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