my country's mobile internet traffic increased by 23.4% year-on-year during the Spring Festival holiday

Unlike in the past, affected by the epidemic, this year the vast majority of foreigners choose to "spend the New Year on the spot", and "online life" such as online interaction, entertainment, and shopping has gradually become the mainstream. It can be foreseen that mobile data traffic consumption will maintain a rapid growth. According to the latest data released by the Ministry of Industry and Information Technology, during the 2021 Spring Festival holiday (February 11-February 17), my country's mobile Internet traffic reached 3.573 million TB (1TB=1024GB), an increase of 23.4% compared with the 7 days of the Spring Festival in 2020; among them, the mobile data traffic on New Year's Eve and the first day of the new year increased by 28.7% and 26.1% year-on-year respectively.

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I can relate to this. This year, Spring Festival greetings, entertainment methods and consumption patterns continue to shift online. Staying at home, people are just watching Douyin and TV series. Douyin data shows that from February 4 to 15, the number of short videos of New Year greetings increased by 11 times year-on-year; Youku platform data shows that from January 28 to February 16, more than 2.3 billion people went online to watch TV series and movies, a year-on-year increase of 20%.

In addition, "celebrating the festival online", digital red envelopes, and online shopping for New Year's goods have become new trends. Paper red envelopes are becoming less and less, and digital red envelopes are everywhere. Data from the Alipay platform shows that online red envelope distribution has increased by 270%, with 260 million people participating in the online "write blessings and send blessings" activity.

In addition, the total mobile phone billing time in China was 54.84 billion minutes, a year-on-year increase of 5.6%. The number of mobile text messages sent nationwide reached 21.2 billion, and the proportion of various public welfare text messages increased. With the development of information and communication technology, shopping and New Year greetings without leaving home have become fashionable, which not only reduces the transmission rate of the new crown pneumonia epidemic, but also does not affect the relationship between each other due to the increase in distance.

The explosion of large traffic also brings challenges to providers in the information and communication industry. It is understood that basic telecommunications companies have conscientiously implemented the deployment and requirements of the Ministry of Industry and Information Technology for communication guarantee work during the Spring Festival, and made every effort to provide services for the general public to "celebrate the Spring Festival in situ" and epidemic prevention and control, ensuring that the communication network operates safely, stably, with high quality and efficiency, and meeting the digital consumption needs of the majority of users during the Spring Festival.

First, provide local Chinese New Year and epidemic prevention and control service guarantees. Basic telecommunications companies provide free data packages for "local Chinese New Year" customers, giving away 10-20GB of data; provide convenient preferential activities for migrant workers, China Unicom provides cross-domain integrated package services, China Mobile promotes Gigabit broadband, smart networking, home security, voice remote control and other integrated services to meet the needs of high-definition video and smart home during the Spring Festival; ensure timely response to the needs of physical business channels and installation and maintenance channel services during the Spring Festival. All basic telecommunications companies strengthen network security protection work in key epidemic prevention areas to ensure the smooth flow and reliable quality of mobile base stations and dedicated lines such as epidemic prevention hospitals and health departments; China Telecom focuses on improving the user perception of mobile scanning services in response to the surge in travel epidemic prevention and consumer scanning.

Secondly, multiple measures are taken to ensure network security, smooth operation and high quality. During the seven-day Spring Festival holiday, the national communication network was safe, smooth and stable, achieving the security goals of no major network failures, no major security incidents and no major customer complaints. Basic telecommunications companies have formulated targeted network security protection strategies and carried out comprehensive hidden danger investigation, inspection and capacity expansion before the festival. China Mobile has promoted intelligent network protection means, including online management of security personnel, online collaboration of abnormal events, network cloud intelligent disaster recovery, intelligent computer room inspection, AI intelligent voice complaint analysis, etc., to effectively improve the efficiency of protection; China Unicom has formulated anti-congestion and anti-attack plans for the Internet and data centers (IDC); China Telecom has invested 110,000 security personnel. The safe operation of the communication network provides strong protection for merchants to carry out online New Year's Festival and other consumer activities, meet users' communication needs such as online New Year greetings, cloud gatherings, Spring Festival video sharing, and Spring Festival Gala red envelope interactions, and contribute to the prosperity of the holiday consumer market.

Secondly, focus on 5G applications to promote consumption upgrades. This year's gala live broadcast has become a hot topic in the industry. Basic telecommunications companies have fully utilized the advantages of 5G networks and technologies to successfully complete the task of supporting the 8K live broadcast of the CCTV Spring Festival Gala. All companies focus on promoting 5G applications and work with all sectors of society to carry out special New Year activities, including launching various forms of 5G red envelopes, AI greeting cards, cloud New Year greetings, video ringtones and other online New Year's Festival activities, launching 5G upgrade packages, 5G passes, 5G through trains and other services; carrying out various New Year preferential activities for purchasing 5G mobile phones and handling 5G package contracts, and promoting the rapid development of 5G users.