Before 5G mobile phones become popular, these problems must be solved first

Although information about 5G has attracted a lot of attention and hype, the majority of consumers have not shown a particular enthusiasm for 5G, especially when it comes to whether to buy 5G phones. During the Spring Festival holiday, we visited some of HMOV's flagship stores and tried out various popular 5G phones promoted by mobile phone manufacturers. We also read from the wait-and-see eyes of some consumers that 5G phones are useless. Before the 5G trend is formed, mobile phone manufacturers cannot just sit and wait for the wind to blow.

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1. Too expensive is the basic background of most 5G mobile phones

Although various mobile phone manufacturers have launched 5G mobile phones priced under 2,000 yuan, the ones that really attract consumers are basically priced at 3,000 yuan or even more than 5,000 yuan. Interested readers can go to JD.com to check out the various 5G mobile phone models. All 5G mobile phones that can impress you are priced at more than 3,000 yuan.

Although we dare not directly define ugliness as the standard of low-priced 5G mobile phones, it is undeniable that the appearance of most low-priced 5G mobile phones is not worth a closer look. It should be said that unattractiveness is the first intuitive impression of most consumers on low-priced 5G mobile phones. Regardless of whether it is intentionally customized by mobile phone manufacturers, the ugly feature is obvious.

If you don’t think low-priced 5G phones are ugly, it’s because you haven’t carefully compared them with high-priced 5G phones. Huawei’s 5G phones, the high-priced popular models Mate30 and Mate40, are much more beautiful than the low-priced Enjoy 20 and Nova8, and the price of Nova8 is still around 3,500 yuan.

This is not only the case with Huawei's 5G phones, but also with Xiaomi, OPPO, and VIVO phones. Regardless of whether they intend to distance 5G phones from 4G phones, at least the four well-known domestic mobile phone manufacturers have basically the same tactics. 5G phones with beautiful appearances are not something that ordinary working-class people can directly consume emotionally.

There are bound to be readers who disagree with our point of view, and even refute it by giving various advantages of low-priced 5G mobile phones. We believe that low-priced 5G mobile phones are not worth spending money on except for their low prices, unless someone is willing to follow the trend and try out what 5G is like.

Why doesn't Huawei apply the beautiful appearance of Mate30 and Mate40 to other models of low-priced 5G mobile phones? In addition to design costs and some hardware differences, what are the other influencing factors? Why can't low-priced 5G mobile phones be directly linked to beautiful appearance? We don't understand!

Why is the appearance of a mobile phone so worthy of our attention? Our reason is that mobile phones are used in the hand. When the hardware is basically the same, or even lower, the appearance, even the color, is the main factor affecting consumption. The appearance of Apple mobile phones is actually one of the important factors that make them popular.

In a nutshell, without a good-looking 5G mobile phone, you have nothing to say.

2. The generational differences in 5G mobile phone functions are too small, which is a major flaw

If there is any difference between 5G phones and 4G phones, we think 5G phones can have faster Internet speeds, but other than that, you can't find a reason to pay for it. In the current situation where 5G network coverage is limited, even 5G phones can only stay on 4G networks.

The reason why most consumers are reluctant to invest in 5G mobile phones is that even if they have 5G mobile phones, they cannot enjoy 5G-specific applications. Especially in the current situation where 5G-specific applications are scarce, some consumers believe that 5G mobile phones are just equivalent to more expensive 4G mobile phones, and the value of purchasing them is discounted.

Although industry promoters including the three major operators and a large number of mobile phone manufacturers are spending huge sums of money to promote innovation in 5G-specific applications, the effect of the joint efforts is very limited. Here is an example: at the beginning of 2020, 5G messaging led by the three major operators had not actually become a popular application.

Judging from the feedback from consumers, as long as 5G mobile phones cannot do anything special, the 4G mobile phone market will continue to exist, unless operators shut down 4G networks on a large scale. For those price-sensitive consumers, it is more ideal to buy a 4G mobile phone with a better cost-effectiveness.

In fact, the lack of unique applications for 5G mobile phones has become an important factor affecting most consumers' decision to change their phones. You can observe the situation around you. Most consumers have used their 4G mobile phones for 2 or even 3 years. Even if they have plans to change their phones, they are not in a hurry to upgrade now.

To sum up, if you don’t have a cost-effective 5G mobile phone, you are just playing rogue.

3. Some 5G manufacturers started to engage in hunger marketing too early

During the Spring Festival holiday, we visited more than a dozen mobile phone stores. Most of the high-end 5G mobile phones of a well-known manufacturer that has attracted much attention from the Chinese people are out of stock or incomplete. The reason given by the store staff is that the products are too popular and the hardware is limited, so the supply cannot meet the demand.

Although we cannot be sure whether the statement given by the clerk about the shortage of supply is accurate, the method and operation of only ordering from the official website and only buying at the official website price actually has a bit of hunger marketing meaning. Is there a factor of sales-based pricing caused by limited market demand?

Not only are the phones in physical stores out of stock or incomplete, you can also go to online channels such as JD.com to learn about the current sales of 5G phones. 3G online channels represented by JD.com, on the one hand, are out of stock or out of stock in online flagship stores, and on the other hand, there are no discounts.

It should be said that the current 5G mobile phone manufacturers are a bit stubborn. Regardless of whether consumers buy it or not, the majority of 5G mobile phone manufacturers have been holding on to the market without discounts or price cuts. Whether there is a synchronized action after private consultation, everyone can make their own judgment.

Regardless of whether our hunger marketing is accurate or not, we hope that the majority of mobile phone manufacturers, especially the well-known domestic HMOV and other four companies, should comprehensively evaluate the development of 5G in my country. Although 160 million 5G mobile phones have been shipped in 2020, this is not commensurate with the huge market size in China.

In conclusion, the tricks of 5G mobile phones are too complicated and it would be tearful to talk too much.

4. 5G phones come pre-installed with too many junk apps

I don't know if this has become a strong trend. Now mobile phone manufacturers are not making mobile phones properly, but are deeply involved in various APPs. Including 5G mobile phones, there are too many APPs pre-installed in newly sold mobile terminals, and some APPs cannot be uninstalled freely. How much profit will this rogue gameplay bring to various manufacturers?

As the current and future technology leader, 5G mobile phones have not focused on or taken it as their responsibility to cultivate consumers' 5G-specific applications. Instead, they are pushing consumers to eat the leftovers of 4G. The lack of progress or the waiting and waiting approach of most 5G mobile phone manufacturers is not worthy of praise.

I don't know if they have realized this problem. Recently, the boss of a well-known mobile phone manufacturer claimed that he would further increase investment in technology research and development in 2021, from 10 billion yuan in 2020 to about 15 billion yuan. We are not sure whether this operation can be implemented in the end, but this plan is worth looking forward to.

The People's Daily once pointed out that our Internet high-tech enterprises are still paying attention to or even obsessed with how to seize the market of buying vegetables. You can search on Baidu "Internet giants should not just think about a few bundles of cabbage". I wonder if our mobile phone manufacturers, especially well-known terminal companies such as HMOV, have understood the good intentions of the mentor.

Data released by the China Academy of Information and Communications Technology show that the cumulative shipments of 5G mobile phones in 2020 reached 163 million units, and the number of 5G package users of China Mobile, China Telecom and China Unicom has approached or even exceeded 300 million. Between the approximately 160 million 5G mobile phone terminals and the approximately 300 million 5G package users are 4G terminal users, and between the approximately 160 million 5G mobile phone terminals and the 1.6 billion mobile phone users are 1.4 billion mobile phone users.

Faced with such a huge consumer market and such a superior innovation environment, mobile phone manufacturers should not repeat the low-grade play of Internet companies that "only cares about a few bundles of cabbage". The responsibility of promoting national rejuvenation through technological innovation requires your deep participation and courage to take on.

This article does not have any intention of criticism, but is more of a suggestion. I do not want it to be over-interpreted. I just hope that major mobile phone manufacturers can participate more deeply in the boom of 5G construction in my country, so that our 5G can successfully lead the world.