The outbreak of 5G still cannot prevent the overall decline of the mobile phone market

In this year hit by the epidemic, sales in the mobile phone market have also been greatly affected. Compared with the same period last year, sales in the third quarter fell by 5.7%, but it has been boosted compared with the decline of about 20% in the first/second quarters.

Recently, foreign media pointed out that even without the COVID-19 epidemic, global mobile phone sales are on a downward trend. In 2019, some media predicted that global smartphone sales were expected to drop by 2.5%, and attributed the reason to: high-end mobile phones have become more expensive and better quality of mobile phones have led to a decrease in consumers' enthusiasm for upgrading.

In March of this year, data showed that the proportion of 5G mobile phone purchases in the United States in 2019 was less than 1%, and the number of 5G mobile phones actually owned by consumers was far lower than the proportion in the publicity, but this does not mean that 5G is a failure. From the early sales of the iPhone 12 series, we can see that after Apple fully invested in 5G this year, the sales of new phones in October exceeded the sales of all other 5G phones. This may indicate that consumers will be more interested in buying 5G in the future.