Will 5G messaging cover hundreds of millions of users? It’s not easy to poach people from WeChat

Have you ever thought about how long it has been since you last sent a text message? Once the main form of communication, text messages were quickly replaced by instant messaging applications such as QQ and WeChat after the rise of mobile Internet. The volume of personal text messages has dropped sharply, and they have basically become a channel for receiving verification codes, various notifications, and marketing information. However, with the accelerated construction and deployment of 5G networks, this situation may change.

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Recently, Zhao Yongjun, director of Huawei's China Operator Delivery and Service Department, revealed that by the end of 2020, China Mobile's 5G messaging will cover 490 million users and build a 5G messaging capacity of 100 million users. In addition, it is reported that China Mobile's 5G messaging has been opened to friendly users in 15 pilot provinces for trial commercial docking. Obviously, "5G messaging" is becoming an important strategic focus for operators to seek breakthroughs in the traditional SMS field.

Unlike traditional SMS, 5G messages include not only text, but also voice, pictures, videos, animations, emoticons and other media forms. They are very diverse and fully take into account the actual needs of current social communication scenarios. Therefore, facing the broad development prospects of 5G messages, China Mobile, China Telecom and China Unicom, the three major operators, have joined hands and jointly announced that they will jointly develop 5G message services with unified technical standards, business presentation and functional experience.

Recently, I received a text message from China Mobile, which prompted me to turn on the "5G message" function on my phone, so that I could send domestic text messages for free (excluding Hong Kong, Macau and Taiwan), and also explained how to turn it on. It can be seen that major operators are taking positive actions to develop 5G message services and accelerate the growth of 5G message users. However, if you are used to using instant messaging applications such as WeChat, will you try to use 5G messages?

For the development of 5G messaging, how to effectively attract mobile phone users and ensure a certain stock and growth rate is the basis for the successful large-scale commercialization. Without the recognition and support of users, the 5G messaging business is just a "duckweed", and it is difficult to be popularized and applied, and the huge market potential can be realized. What methods will the major operators take to promote the further implementation of 5G messaging? Let's wait and see!