Aruba Launches Instant On to Provide Secure, High-Speed ​​Wireless Connectivity for Small and Medium Businesses

On August 20, 2019, Aruba, a subsidiary of Hewlett Packard Enterprise (NYSE: HPE), held a partner conference in Beijing with the theme of "Experience the Intelligent Edge, Enjoy Business Opportunities" and released the Instant On wireless product during the conference. This is a powerful and secure new wireless solution series designed to meet the current and future network management needs of small and medium-sized enterprises with growth potential. The product is officially available on JD.com https://aruba.jd.com/.

The surge in mobile devices and cloud applications has prompted small and medium-sized enterprises that want to maintain strong competitiveness to rethink their network needs, including Wi-Fi experience comparable to that of large enterprises, uninterrupted reliability, high security, etc. At the same time, small and medium-sized enterprises have limited IT resource investment, cost control, and simplified management. It is reported that the Instant On series includes five indoor/outdoor Wi-Fi access points (APs) that can provide secure, high-speed wireless connections, eliminate various settings and management issues, and provide high-quality and high-performance enterprise wireless network support.

It is foreseeable that as the network is increasingly tied to enterprise production and business, for growing SMEs, the network will gradually transform from a usage function to a productivity tool for the enterprise. According to IDC, a world-renowned consulting firm, "By the end of 2023, two-thirds of SMEs will make digital transformation a key part of their IT strategy. As enterprises' demand for digital transformation grows, new requirements are put forward for SME communication infrastructure, including wireless LAN." "Obviously, SMEs are in urgent need of enterprise-level Wi-Fi solutions that provide uninterrupted network connectivity, are easy to manage, and can be easily expanded according to business needs to create a good wireless experience." Amol Mitra, global vice president and general manager of Aruba's SME division, concluded.

With leading 802.11ac Wave 2 technology, the Instant On portfolio combines Aruba's business Wi-Fi in a simple, easy-to-setup solution with the flexibility to scale up to 25 access points based on business needs. The Instant On family also features:

o Simple, intuitive mobile app network manager for easy setup and management

o Supports WPA3 wireless encryption protocol for higher security and offers two management modes through the Instant On mobile app or cloud-based web portal

o Intelligent Mesh technology can easily extend the network to areas that are difficult to wire

o Ceiling, wall and tabletop mounting options to suit a variety of small business environments

“For SMBs, the quality and security of Wi-Fi connections are key factors influencing the customer experience and where customers go, and being connected anywhere greatly enhances the user experience,” said Zeus Kerravala, founder and analyst at ZK Research. “The introduction of Aruba Instant On makes it simple and easy for SMBs to deploy wireless solutions, and even non-technical personnel can manage them remotely through mobile terminals.”

“Savvy small business owners understand that in order to win in today’s competitive marketplace, they must grow faster,” said Norm Lillis, vice president of Small and Medium Business at CDW. “Fortunately, advances in technology are making it easier for small businesses to stand out. Aruba is helping customers realize this vision by extending its deep experience in enterprise networking to the SMB market.”

"Aruba is leveraging its deep experience in large enterprise networks to bring next-generation products to small businesses that need secure, scalable Wi-Fi that delivers high-speed wireless connectivity with simplified setup and management," said David Dennis, executive vice president of product management at SYNNEX. "The SMB market is a key focus for SYNNEX and Varnex in the partner community, committed to providing superior technology solutions at affordable prices. As an Aruba reseller, SYNNEX sees a significant market opportunity with this new combination of products."

It is reported that Aruba Instant On MU-MIMO Dual-Band Gigabit Mesh Wireless AP Series has been officially launched in Aruba's JD flagship store, and is available for sale at a limited time discount. The successful launch of Instant On shows that Aruba is using leading technology to benefit more small and medium-sized enterprise customers and promote these "rising stars" to truly embark on a path of rapid growth.