Ruijie Networks' scenario-based wireless technology helps Suning's new shopping model of "Internet + Retail"

As a leading enterprise in China's private enterprises and retail industry, Suning was founded in 1990 and is one of the 20 large-scale circulation enterprises cultivated by the state. Its business covers traditional home appliances, consumer electronics, department stores, daily necessities, books, virtual products and other comprehensive categories. In the past 25 years, Suning has more than 1,600 offline physical stores nationwide, and online Suning.com also ranks among the top three domestic B2C businesses. From traditional retail to Internet retail, the integrated development of online and offline has not only changed the pattern of the domestic retail industry, but also led the industry's new trend of "Internet + Retail".

With the development of information technology and the Internet, more and more consumers will complete their shopping experience through multiple channels, such as online or offline. In addition, with consumers as the center, merchants design close contact with consumers around the entire shopping process and connect all aspects of Internet marketing and mobile application resources through free Wi-Fi.

Suning's offline physical retail needs to seize opportunities in the new era, better tap new business value, and thus enhance its market competitiveness. As wireless is the basis for connecting all links, how to form a stable, efficient, and seamless wireless network has become the most pressing issue facing Suning.

Ruijie Networks combines the actual application scenarios of Suning stores to provide the most targeted X-sense smart antenna wireless solution to safeguard Suning's O2O transformation.

X-sense smart antenna creates precise and flexible high-experience wireless coverage

With the strong technical support of Ruijie Networks, Suning has successfully solved the internal needs of employees to access network resources anytime and anywhere, and externally satisfied the application of deploying wireless hotspots in stores to provide free network services to customers. Among them, the high-performance AP combined with the intelligent gain of the X-sense smart antenna ensures that a large number of users are online at the same time during promotional activities, and the optimal antenna path design ensures that the "full signal" always follows the customers. In addition, X-sense can also accurately identify the type of wireless access terminal in the store and perform targeted signal quality optimization, so that all terminals can enjoy the good coverage brought by the smart antenna.

Realize precision marketing through wireless and enhance consumers' borderless shopping experience

It is particularly worth mentioning that when customers connect to the wireless network through the store SSID, the terminal will automatically push a customized advertising interface, delivering Suning's online and offline promotional activities to customers as soon as possible. At the same time, the advertising interface will be accompanied by a download of the Suning APP, truly implementing precision marketing, an important component of O2O, into the business deployment link, thereby truly changing consumers' lifestyles and all behavioral patterns, and providing an integrated, borderless shopping experience for more and more consumers.

Nowadays, in the crowded Suning stores, after connecting to free Wi-Fi, customers can directly use mobile terminals such as mobile phones or Pads to scan QR codes to complete online orders, or log in to Suning.com to complete online orders, store payments, on-site pickup or free delivery, etc., which can not only greatly shorten the time for customers to find, select and purchase goods, but also make the whole process full of fun. Moreover, the consumer-based big data technology can accurately record and track consumers' online and offline shopping patterns, purchase preferences and other purchasing behaviors and habits, and through store correlation analysis, it can derive the adaptability of products and user scenarios, providing strong support for precision marketing.

As a leading brand of wireless precision marketing network solutions in China, Suning uses Ruijie Network's wireless AP to help it seize offline entrances, increase the sales chain of physical retail, and thus form online and offline interactions. This can not only provide consumers with a more personalized and caring consumption experience, but also precipitate and accumulate massive data to obtain consumers' purchasing habits, enhance Suning's core competitiveness, become a "giant" that integrates online and offline channels, and explore and innovate a new model of "Internet + Retail".