Cross-industry cooperation becomes normalized, and China Telecom's business halls demonstrate their landmark attributes

In the era of mobile Internet, various new economic models emerge in an endless stream, and the old order is gradually broken. In addition to continuously strengthening their own strength, major companies have also changed from competition to competition and cooperation. While exploring their own advantages, they continue to deepen cooperation with cross-border excellent companies. From August 18th to 23rd, China Telecom joined hands with Meituan Waimai and Pizza Hut Home Delivery to jointly launch the "Wings to Taste" cross-border marketing campaign. Telecom operators, O2O companies, and traditional catering brands collided to create a delicious adventure.

The "Wings to Taste" event adopts the form of online treasure hunting and food collection, allowing participating users to share preferential gifts worth more than one million yuan. At the same time, the landmark attributes of China Telecom business halls are also highlighted, and it becomes a new scene combining online and offline.

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Cross-industry cooperation has become a normal practice, forming a distinct brand perception of China Telecom

China Telecom has the world's largest broadband Internet network and a leading mobile communication network, and has a huge customer base. The user scale of Meituan Waimai ranked first in the industry in the first half of 2017, and the daily order volume has exceeded 13 million. Pizza Hut Home Delivery is a successful classic of traditional catering brands transforming into takeout, and it is thriving in the Internet takeout industry.

The three are leaders in their respective fields and have a good basis for cooperation: similar user groups, complementary channel entrances, and most importantly, consistent brand concepts. The emphasis on key factors such as "speed" and "quality" has become a catalyst for cross-border marketing.

Prior to this, China Telecom had reached in-depth cooperation with outstanding companies of various different models, including the shared economy company Bluegogo, e-commerce company JD.com, and video website iQiyi, making cross-industry cooperation a normal practice and forming monthly cross-industry marketing brand activities.

All of the above reflects China Telecom's efforts to seek innovation and change in the context of the difficulties faced by OTT development in basic telecommunications service business: at the marketing level, through new technologies, new tools and new partners, users can form a clear brand perception.

Wings rise to explore the flavors, highlighting the landmark attributes of the telecom business hall

The "Wings to Taste" event once again proves that telecommunications business halls, with their landmark attributes, have become a new scene combining online and offline.

Through the setting of online treasure hunt, participants can collect ingredients in various online telecom business halls and redeem different prizes according to the quantity of ingredients. Participants only need to go to offline telecom business halls covered by ibeacon beacons at the designated time and shake their phones to get Pizza Hut home delivery coupons, Meituan coupons, free phone bills and traffic and other rewards.

As a connection node, the telecommunications business hall not only breaks the old image of "old-fashioned" in the minds of users, but also gives full play to its landmark advantages to form a powerful cross-border cooperation platform. Through the activities, users found that in addition to traditional services such as opening and closing accounts, applying for packages, and issuing invoices, the telecommunications business hall has become more interesting and intelligent. By participating in simple interactions such as shaking, they can get rich rewards. China Telecom's partners also have China Telecom's huge offline traffic entrance. With more than 20,000 massive store resources and superior geographical layout, partners have gained an increase in the number of users and an increase in activity. Cross-border cooperation brings win-win results for all parties.

In the era of mobile Internet, where will offline physical stores go? Perhaps telecommunications business halls will give people inspiration and surprises.