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[51CTO.com original article] As enterprises have higher requirements for collaborative office, the definition of collaborative office has also been upgraded to the category of intelligent office. Most enterprises not only need to solve routine collaborative functions such as daily office, asset management, business management, information exchange, etc., but also put forward further requirements in terms of instant communication, data sharing, mobile office, etc. Looking at the domestic collaborative office application market, "Jinmubiao" is indeed an excellent product worthy of praise. Simple design, powerful functions, and rich extensions allow enterprise users to truly feel the practical, applicable, and easy-to-use product features. Recently, 51CTO had the honor of interviewing Mr. Li Xue, Vice President of Jinmubiao, to listen to his unknown stories about the establishment of "Jinmubiao" company.
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Mr. Li Xue, Vice President of Jinmu
Today's goal is completed today
Back in 2005, the founders of "Jinmubiao" were a group of standard technical people. CEO Wen Rong was the person in charge of ERP and CRM technology development in a company. With his work experience and insight into the market, he and his 10-person team founded Beijing Yiqitong Information Technology Co., Ltd., which was the predecessor of "Jinmubiao". The user group targeted domestic small and medium-sized enterprises, and developed a standardized management tool based on the Internet for them. In August 2006, the corporate communication tool "Jinmubiao" was officially launched.
The company's initial founding team identified with the management ideas of Mr. Peter Drucker, the father of modern management. Drucker proposed the concept of "goal management" in his book "Management Practice". The name "Today's Goal" was derived from this, meaning "today's goal is completed today", which is undoubtedly very consistent with the company's management mechanism.
Ten years of hard work
Like all startups, Jinmubiao has experienced many twists and turns and challenges in its development. From 2005 to 2010, the entire Jinmubiao system was formed. During this process, the number of tools in this application grew to more than 20. The prototype of the "big and comprehensive" design gradually emerged. The idea at that time was to cooperate with enterprises in a paid form.
During the past five years, Jinmubiao has given a lot of thought to the charging model, and in 2010 it started to move towards free of charge. The leadership team believed that at the stage of Internet development at that time, many companies were just beginning to recognize this type of collaborative office, and the development of mobile Internet before 2010 was still weak, and the time for companies to achieve profitability was not yet ripe.
From paid to free, this decision took 8 months of repeated discussions. For a startup company, it can be said that it is ready to "suffer hardships and make losses". Under such difficult circumstances, the leadership led the company team to strengthen their beliefs and confidence, firmly believing that "Jinmu" will realize its self-worth one day, and bravely move towards this goal. Finally, in 2016, the company entered the stage of self-worth realization - Jinmu started to make profits!
The company began to try to make profits in two directions. One was the traditional Internet way: monetization based on traffic. The company tried advertising at the time. In addition, Jinmubiao did not give up exploring profit models including big data, finance, and supply chain finance. Finally, in April 2017, Jinmubiao officially launched a charging strategy.
Fortunately, based on Jinmubiao's years of careful research and development, the announcement of charging did not cause a significant loss of Jinmubiao's existing users. Enterprises are willing to spend money to purchase Jinmubiao and recognize this more secure cooperation model. Currently, there are about 10,000 companies paying to use Jinmubiao.
A resilient team
Talking about the Jinmubiao team, Mr. Li Xue showed a gratified smile, "This team is very resilient, and we have developed a hardworking and simple style in the process." In the simply furnished office, Mr. Li enthusiastically demonstrated the various functions of Jinmubiao to me, "You can see that we raised 70 million US dollars and only rented such an ordinary place for office. We have been working here for 12 years and have never left this building." Most of the money raised from venture capital financing has been spent on research and development by Jinmubiao, and there is always a group of core staff members who stick to the team, and many of them have served for more than ten years. Everyone holds the same belief that Jinmubiao will eventually achieve profitability.
Now, they have done it.
Entering overseas markets
At present, Jinmubiao has a total of about 300 employees and about 10,000 paying user companies. Headquartered in Beijing, it has two R&D centers in Chengdu and Xiamen, and a branch company in Wuzhen, named Jinmubiao Tongxiang Technology Co., Ltd. There is also a branch company in Seattle, USA. The Seattle branch was established in October 2015, when it entered the overseas market and recruited a group of top technical engineers, who basically came from well-known Internet companies such as Google, Microsoft and Amazon. Jinmubiao's overseas version will be officially launched in July this year, with a new design and adjustment for overseas companies, and will cooperate with companies in the future in the form of charging.
Today's goal is to grow together with the company
Over the past 12 years, Jinmubiao has been adhering to the product concept of "free work" and cultivating a cross-terminal and borderless working model, solving the problem of flat management in the Internet era for domestic small and medium-sized enterprises, and providing rich and practical office tools and stable and secure cloud storage. The cooperative enterprises involve many fields such as government, IT enterprises, construction, and retail chains. Countless companies operate, grow, and become stronger under Jinmubiao's collaborative office system.
For enterprises, the core elements of information construction are to integrate and share information, process information in real time, and make office work mobile and efficient. Jinmubiao work platform happens to meet these elements, unifying the applications needed for daily office and management on one platform. It is simple and convenient to operate, and the account can be synchronized on multiple terminals. It is the best choice for enterprises and personnel who often need mobile office. In the future, Jinmubiao will provide users with better services, strive for refinement and depth on the basis of existing business, upgrade and improve according to user feedback and needs, and achieve long-term cooperation and common growth with user enterprises.
[51CTO original article, please indicate the original author and source as 51CTO.com when reprinting on partner sites] |
