Lingyan Technology: Brand new debut and comprehensive strategic upgrade

Over the past century, as the country has become increasingly powerful, driven by the development of economic informatization and technological iteration, financial technology has become a solid tool for the innovation and transformation of the modern financial industry. Under the guidance of new brands and new strategies, Lingyan Technology has embarked on a new starting point and officially changed its name from CITIC Network Technology Co., Ltd. to Beijing Lingyan Technology Co., Ltd.

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Pictured: Lingyan Technology brand upgrade press conference

On October 22, at the "Where the Heart Desires, Leading Goose Sets Sail - Leading Goose Technology Brand Upgrade Conference", Yue Xuefeng, Chairman of Beijing Leading Goose Technology Co., Ltd., Huang Lianghong, Vice Chairman of Leading Goose Technology, Zhang Li, Director of Huaxin Group, Zhang Quan, Director of CITIC Group, Shen Jian, General Manager of Leading Goose Technology, Lu Hua, Deputy General Manager of Leading Goose Technology, Wu Sijie, Assistant to the General Manager of Leading Goose Technology, He Yang, Director of the Financial Technology Department of the Cloud Computing and Big Data Research Institute of the China Academy of Information and Communications Technology, Fu Xiaoyan, author of the best-selling book "Digital Transformation of Banks", Lu Shengxiong, General Manager of Huawei China Government and Enterprise Financial Ecosystem Cooperation, Zhou Tao, Chief Architect of Huawei China Government and Enterprise Financial Industry, Wang Gang, Senior Manager of Huawei EBG Global Financial Ecosystem, Lu Dayu, Manager of Huawei China Government and Enterprise Financial Ecosystem Cooperation, Yang Wantao, General Manager of Tencent Cloud North China Channel Department, Liu Qiuna, Director of Financial Industry of Tencent Cloud North China Channel Department, Sun Lue, Product Director of JD Technology Digital Marketing Technology Department, Jiao Luling, Founder and Editor-in-Chief of "BanTech Think Tank" and other leaders, experts and media friends attended the conference.

The past 20 years have not only been a period of brilliant development for financial technology, but also a period of growth for CITIC Network Technology Co., Ltd. from 0 to 1.

All the past is just a prologue. Yue Xuefeng, Chairman of Lingyan Technology, said in his speech at the event: "Looking to the future, we will upgrade our services with a new brand image. Lingyan Technology will take the role of a promoter of in-depth customer operations as its new positioning, promote the deep integration of business and financial technology, and enable the continuous development of all banking businesses. We will also work with partners to share ecological value, provide one-stop solutions based on domestic platforms, promote the pace of safe, autonomous and controllable localization, and participate in building China's independent financial technology underlying ecology. As an industry-leading financial technology provider, Lingyan Technology will continue to strengthen technology and product research and development in the future, so that financial technology can play a commercial value and strive to become a first-class brand in the financial IT industry."

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Pictured: Yue Xuefeng, Chairman of Lingyan Technology

Lingyan Technology will take "becoming a promoter of in-depth customer management" as its future strategic positioning. What is "a promoter of in-depth customer management"?

In the sharing of "New Brand, New Strategy, New Journey" brought by Shen Jian, General Manager of Lingyan Technology, it is said that the promoter of deep customer management has three meanings: the first level is empathy. The so-called empathy is not only to pay attention to customers, but more importantly to understand and know the customers of customers. The second level is intelligence. Through new technologies, the capabilities of financial technology are enhanced, and technology is used to connect customers more closely. The third level is booster. The purpose of the booster is to help companies achieve strategic goals as an assistant, promote business growth and increase value. These are the three meanings of deep customer operators, and are also the strategic positioning of Lingyan Technology.

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Pictured: Shen Jian, General Manager of Lingyan Technology

The name "Lingyan" means "Hongyan, a model of integrity, head goose, a model of responsibility, and goose formation, a model of collaboration". Continuous innovation and pursuit of excellence are also what Lingyan has always pursued and persisted.

At the press conference, Zhou Tao, Yang Wantao, Yue Xuefeng, Huang Lianghong, Zhang Quan, Zhang Li, Shen Jian, Lu Hua and Wu Sijie jointly completed the launch ceremony and witnessed the official launch of Lingyan Technology.

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Pictured: Group photo after the Lingyan Technology brand launch ceremony

Whether online or offline, Lingyan Technology's press conference received attention and support from many financial institutions and ecological partners.

At the event, facing the vision of the future digital era, Zhou Tao, Huawei's chief architect of China's government and enterprise financial industry and chief consultant for digital transformation, shared a speech on the theme of "Technology helps the financial industry change and upgrade". He said: The digital world of intelligent interconnection of all things is coming, which will surely accelerate the innovation and transformation of the financial industry. When moving from the physical world to the digital world, finance will also move from consumer interconnection to industrial interconnection.

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Pictured: Zhou Tao, Chief Architect of Huawei's China Government and Enterprise Finance Industry and Chief Consultant for Digital Transformation

As for the digital transformation of banks, Fu Xiaoyan said in his speech: "After the detailed outline of the 14th Five-Year Plan came out in March this year, our understanding of digital transformation should be unified and aligned with the direction of national policies. You can see that the fifth chapter of the outline, "Digitalization", has answers to the questions we usually pay attention to. What are the main levers for welcoming the digital age? "Activate the potential of data elements and promote the construction of a cyber power." What is the goal of digital transformation? "Accelerate the construction of a digital economy, digital society, and digital government." In response to the previous digital age, we will create a new form of government and a new form of society. How will this transformation be achieved? Digital transformation will drive changes in production methods, lifestyles, and governance methods as a whole, and it will bring about a new era. The levers are data and the network, and the other lever is implicit, which is software. Without software, the latter two sentences cannot be achieved. The goal is the transformation of the entire society, and the method is the overall transformation. Based on the definition of national policies above, we don't have to worry about our understanding of digital transformation. Digital transformation is not selling anxiety, but collective action. We should read this report from beginning to end, and all business opportunities are in it."

Pictured: Fu Xiaoyan, banking digital transformation expert

In his speech titled "Development Trends and Practices of Digital Marketing Operations in the Financial Industry," Sun Lue, Product Director of JD Technology's Digital Marketing Technology Department, said: Retail banking operating income will account for more than 40% of China's banking industry's overall revenue. Faced with a large number of users with online operating habits, the in-depth application of big data computing technology can completely change the entire industry and help institutions to carry out digital transformation.

Pictured: Sun Lue, Product Director of JD Technology's Digital Marketing Technology Department

In recent years, the rapid development of new ICT technologies has driven the financial technology industry to continuously make new breakthroughs. Under the main theme of innovative development, financial enterprises have accelerated the upgrading of IT infrastructure, actively promoted business, product and process innovation, and accelerated the reconstruction of new financial formats. However, while innovating, they are also facing more complex risk forms and stricter regulatory requirements. In a high-end interview dialogue entitled "Opportunities and Challenges of Financial Technology Innovation in the "Digitalization" Era", He Yang, Fu Xiaoyan, Yang Wantao, Wu Sijie and the host Jiao Luling had a wonderful dialogue. The experts expressed their opinions and comprehensively discussed the opportunities and challenges in the development of financial technology, innovation and security, industry and ecology and other focus topics.

Pictured: Summit Dialogue

From CITIC Netcom to Lingyan Technology, in the past 20 years of continuous development, CITIC Netcom has always been committed to providing leading products and professional services to financial institutions; in the future, Lingyan Technology will focus on strategic positioning, deeply deploy smart marketing, mobile finance, intelligent risk control and other fields, integrate customers, products, resources, and channels, and continue to help customers win in the digital age.