Huawei P20 is hot in Northern Europe, with frequent out-of-stock and Aurora color models hard to come by

Every spring is a good time for major mobile phone manufacturers to compete for market opportunities. Major mobile phone brands at home and abroad have launched their own flagship mobile phone products, and Huawei, the world's third largest mobile phone manufacturer, is no exception. Since the global release of Huawei's annual fashion flagship P20 series on March 27, its powerful photography capabilities and groundbreaking design have been hotly discussed. After it went on sale in various countries, the rapid sales momentum has confirmed the strength of this product.

Since its launch in Europe in April, the P20 series has been in short supply. Even the usually picky Nordic market has bucked the trend and shown great enthusiasm for the P20 series. Mainstream e-commerce platforms have frequently sold out and are waiting for restocking. Most offline stores have run out of stock, but there are still orders pouring in. The Aurora color is especially popular, and many customers are willing to wait two or three weeks for the long-awaited Aurora color.

(Swedish mainstream e-commerce platform, yellow means out of stock)

(Norwegian mainstream e-commerce, yellow means out of stock)

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(Huawei P20 series is popular among consumers in offline stores)

I believe there are three reasons why the Huawei P20 series has received such a hot market response in Northern Europe.

1. It has to be said that the Huawei P20 series itself has powerful product capabilities, and this is also the foundation.

First of all, the cooperation with Leica itself is the endorsement of the professional mobile photography of the P series. The P20 series uses the world's first Leica rear triple-camera lens, which consists of a 40-megapixel RGB three-color lens, a 20-megapixel black-and-white lens, and an 8-megapixel Leica lens with triple optical zoom capability. The new Leica Vario-Summilux 3x optical zoom lens, combined with Huawei's unique zoom technology, can support up to 5x triple-camera zoom. With the support of "AI Photography Master" intelligent optimization, the camera of the P20 series is comparable to that of a SLR, solving the pain points of mobile phone photography such as high noise, blurry dark light images, difficult anti-shake, and slow capture. It is known as the flagship phone with the strongest photography. The triple-camera lens has also been rated as "the biggest innovation in the field of mobile imaging to date," and Huawei has also been called a "true game changer" by professional photography evaluation organization DxOMark, and has received an all-time high score of 109. Following the dual-camera, it once again leads the new trend of global mobile photography development. This innovation created a sensation around the world and received rave reviews.

In addition to its powerful photography function, the P20 series also has a unique design, creating another highlight - a unique gradient color design. This time, Huawei P20 Pro is available in three colors: bright black, sapphire blue, and aurora in the Northeast European market. Aurora uses an innovative colorful gradient color scheme, which highlights the sense of luxury. Its hidden color flow coincides with Ultra Violet, the popular color of Pantone in 2018. For this reason, some people say that the unique color rendering of Aurora will lead a new cross-border aesthetics of fashion.

Huawei P20 series color matching

2. The authoritative and demanding Nordic media give a thumbs up to Huawei P20.

The Nordic media, which is known for being public and demanding, also praised the Huawei P20 Pro. "Best mobile phone", "photography champion", "full marks" and other high evaluations were everywhere in major media, and the media reputation was excellent. Huawei has really attracted a lot of attention with the powerful strength of P20 Pro. For a time, P20 Pro has achieved great success in both word-of-mouth and sales in the Nordic market, which has also increased brand awareness and favorability. Many netizens said that Huawei is their next choice.

(Swedish authoritative media reviews P20 Pro)

(Denmark's top tech media reviews the P20 Pro)

(Norway's most influential media reviews P20 Pro)

(Social media user comments)

3. Communicate with local consumers in a way that they prefer, and truly localize marketing for global companies.

The spokesperson for the P20 series in the Northeastern European market is Gal Gadot, a Hollywood star who is deeply loved by the European and American public. Gal Gadot's powerful, outstanding, and beautiful temperament perfectly interprets the overall feeling that the P20 series brings to consumers, adding a strong touch to the fashion sense of the P20 series, and laying a solid emotional foundation for this product to quickly become popular once it is launched on the market.

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