Yunfan accelerates the "live broadcast +" SaaS solution to promote live broadcast into a new era

2016 is known as the "first year of online live streaming in China". Online live streaming has transformed from a cold mobile phone application to a hot topic for young people's leisure time. In 2016, the capital market's attitude towards online live streaming changed from initial skepticism and wait-and-see attitude to persistent enthusiasm.

Compared with traditional videos, live streaming has the characteristics of intuitiveness, interactivity, real-time, and presence, which has attracted countless fans, with 324 million users. It has been labeled as the "new generation" and a live streaming + trend has emerged. It can be said that live streaming is not just a form of performance, but an important way for users to obtain information and meet their needs (interactive entertainment and social networking, etc.). Mobile live streaming not only plays the role of traffic entrance, but also carries more functions of traffic monetization.

It can be seen that live broadcasting has begun to penetrate various fields such as sports, media reporting, tourism, education, e-commerce, finance and banking. In addition to its independent product form, its tool attributes enable it to be embedded in other platforms in the form of modules. On February 19, People's Daily's People's Live Broadcasting, Xinhua News Agency's Live Cloud, and CCTV News Mobile Network were successively launched and used in the coverage of the two sessions, which also achieved a double improvement in content and audience.

Live streaming starts with technology

Live broadcasting involves acquisition, encoding, streaming, distribution, decoding, and playback, which require the support of a complete set of complex technical systems, as well as the support of countless programmers and operation and maintenance personnel. The independent research and development cycle of enterprises is long and costly, while the industry is developing rapidly and every second counts. How can we quickly launch live broadcast products, keep up with the pace of industry development, and buy time for operations?

Yunfan Accelerator has launched the "Live+" SAAS solution for show, media, education and financial fields, allowing enterprises to easily own their own live broadcast App or embedded live broadcast function module, and enjoy the one-stop service provided by Yunfan Accelerator, including customized product development, operation and maintenance, and CDN acceleration. It supports common functions such as streaming, beauty, multi-person microphone connection, recording, playback, security encryption, and player, and has developed unique functions for the needs of different fields.

At present, Yunfan Accelerator has helped many customers in the fields of education and show to build their live broadcast APPs, such as LIVESTAR, LangLIVE, etc., and has also been recognized and customized by many large domestic radio and television new media and interactive live broadcast customers. Large-scale applications have verified the maturity and stability of the current Yunfan Accelerator SAAS solution, creating value for customers while also bringing Yunfan Accelerator tens of millions of yuan in revenue.

Live broadcast SAAS solution + global CDN helps Chinese live broadcast customers to make money overseas

According to statistics, there are more than 300 live broadcast platforms in China, of which more than 80% are show platforms, and homogeneity is relatively serious. In the context of fierce competition in the domestic live broadcast market, many companies have avoided the main battlefield and turned to the overseas live broadcast market, bringing live broadcast platforms with Chinese characteristics to the United States, Southeast Asia and other places, and quickly gained market recognition. A recent report shows that the number of mobile live video users in China accounts for 2/3 of the global total, but the market space accounts for more than 90% of the world (total value of direct purchases, subscriptions and advertising). Although the growth momentum of China's mobile live broadcast market is still very strong, other parts of the world are "catching up" and their growth rate will exceed that of China.

Take a client of Yunfan Accelerator as an example. It entered the US market and developed a live broadcast product LIVESTAR. Yunfan Accelerator provided it with an integrated "live broadcast + show" solution from streaming, distribution acceleration to terminal playback, supporting beauty, microphone connection, bullet screen, watermark and other module functions, making it online quickly. The second opening, smooth, low-latency experience and microphone connection made it popular soon after its launch, and the number of downloads continued to rise.

Overseas live broadcasts also have the following requirements:

(1) Strengthening live broadcasting in weak networks. Unlike China, most live broadcasting in the United States is done outdoors, and the mobile network environment in the United States is more complex and the network speed is not as fast as that in China. The global mobile network report released by OpenSignal, a mobile network service analysis company, also confirms this. In this project, Yunfan accelerated support for multiple transmission protocols, continued streaming at breakpoints, optimized weak network bit rate adaptation, etc., to strengthen live broadcasting in a 4G environment and ensure a smooth and stable live broadcast process.

(2) Cross-border transmission optimization. Yunfan Accelerator builds distributed content distribution nodes around the world according to the distribution characteristics of global netizens and the global access ratio of Chinese people, and has the ability to quickly establish nodes and expand capacity in major countries around the world. The global nodes are integrated on one card, which has super fault tolerance and anti-jitter capabilities. Through a series of transmission optimizations, whether it is streaming from the United States to China for viewing, or streaming from China to the United States for viewing, the live broadcast can be opened in seconds, with a delay of only about 1.5 seconds.

Live broadcast + media SaaS solution helps live news enter a new era

Live broadcast is a tool that must be equipped with appropriate relationships and scenarios to allow content to be disseminated and consumed with maximum efficiency, and media live broadcast is undoubtedly the most suitable field. Live broadcasting realizes the synchronization of news production and dissemination. The interactivity of the live broadcast platform enables content producers to instantly obtain user interests and concerns, turning from passive to active, and using their own professional advantages to seize the commanding heights of news live broadcast dissemination.

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In response to the needs of live news broadcasting scenarios, Yunfan Accelerator launched a live broadcast + news SAAS solution, which can be used as an independent APP, and can also be embedded in existing APPs and websites, and has launched some unique features.

Cloud Director: Cloud Director is a ready-to-use online director service that helps customers quickly deploy stable and efficient audio and video director scenarios. It supports real-time online switching of multiple video streams and real-time mixing and processing of multiple remote program sources across regions.

Reporters install the news streaming app on their mobile phones, and can conduct light interviews and news live broadcasts anytime and anywhere, instead of requiring the accompaniment of a dedicated cameraman as before. Back-end directors use the Yunfan cloud director platform to switch and mix the mobile live broadcast images of multiple frontline reporters with the same playback address. With the official media publishing platform, the mobile live broadcast images can be conveniently released, and netizens can play them continuously at any time through the mobile terminal\PC\H5 platform.

With Yunfan's accelerated microphone connection function, frontline reporters and interviewees can interact with the backend director and host in real time to answer questions that the host and the audience are concerned about. The live broadcast content of frontline reporters will be synchronized to the backend cloud storage in real time, which is convenient for editors to handle. After the reporter finishes the live broadcast, he can also immediately watch and check the recorded broadcast screen just live. This solves the problem that traditional directors need to deploy hardware equipment, especially in outdoor live broadcasts.

Delayed broadcast + instant ban: Different from live shows and game broadcasts, hot events are the outbreak point of live broadcasts in the media industry, and safety and stability are the primary guarantee of media live broadcasts. Voice broadcast errors, inappropriate and unexpected images, etc. may all be major broadcast accidents. Yunfan Accelerator provides live stream delay settings and instant ban functions to ensure that when non-compliant live content appears, the director can ban the live stream before netizens can watch it.

Content upload: When the network is unstable, frontline reporters can record or shoot the footage and quickly upload it to the cloud platform through the multi-threaded file upload function of Yunfan. The back-end editors will process and publish it.

Authentication and encryption: Yunfan Accelerator supports authentication and encryption functions to verify the permissions of live broadcast personnel online to prevent live broadcasts from being invaded or tampered with.

During the recent Two Sessions, Xinlan.com and China Blue News adopted Yunfan's accelerated cloud director service, which provided convenience for their live broadcasts and saved costs.

Live broadcast + education SaaS solution simulates real classroom teaching environment

At present, online education has gradually evolved into a purely online method. Teachers can teach in front of computers or mobile phones, and simulate the real classroom teaching environment through technology. Traditional teachers teach in physical classrooms, and the simultaneous streaming live broadcast or recording and uploading methods through professional equipment have gradually been abandoned.

Yunfan Accelerator provides a live broadcast + education SAAS solution for an online education customer, supporting audio and video separation, live broadcast protocol settings, resolution settings, beauty, slide switching, electronic whiteboard, online video and image addition and other functions, and cloud transcoding function to adapt video streams to PC/iOS/Android multi-terminal playback. Students can also interact with teachers through text or audio and video.

Live broadcast + financial SaaS solution Live broadcast can rely on talent in addition to appearance

With the development of the economy, more and more people are joining the investment army, and more people need to learn stock and financial analysis skills. Financial companies also need to impart knowledge to the outside world, interpret financial hot spots, and demonstrate their professionalism and authority to attract customers. The financial field has a large amount of information, the market is changing rapidly, and the efficiency requirements are high and the tolerance rate is low. Compared with the forms of publishing manuscripts and offline meetings, live video broadcasting is faster, more real-time, and more efficient. It meets the needs of users for investment consultation and strategy learning, and also meets the needs of financial institutions for brand marketing and product promotion.

Yunfan accelerates the in-depth analysis of financial and economic business scenarios and launches professional live broadcast + financial and economic SAAS solutions, allowing customers to easily and quickly create financial live broadcast products.

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Supports synchronous recording on the streaming end, microphone connection, bit rate setting, support, automatic identification of PC and mobile terminals at the same viewing address, and adaptive bit rate. Combined with Yunfan's self-built high-quality CDN, live broadcast starts in seconds, with low latency and smoothness, meeting the characteristics of concentrated peak hours of financial and economic live broadcasts and high requirements for live stream distribution quality.