Liu Pingyang of Youpaiyun: The whole industry releases the charm of CDN and the live broadcast market accelerates again

[51CTO.com original article] The interview with Liu Pingyang was on an afternoon at the end of 2016. It was foggy in Beijing, and the light in the meeting room of the Beijing branch of Youpaiyun was not strong. His thin figure was facing the sunlight outside the window, and he spoke in a low voice, a little slowly. The reporter found that he always liked to lower his head and think for a few seconds before raising his head to answer, which was quite similar to the "Xiangzhou Zhujintang Ji" written by Ouyang Xiu: "When facing major events and making major decisions, he would hang down his clothes and hold his hut, without making any noise." After a few words, the reporter made a conclusion in his mind: this person is good at "stability". Usually, this calm style can give employees a sense of security. In the period of rapid development of the enterprise, a helmsman with this style is especially needed to stabilize the overall situation. Later, when we talked about it in detail, it was indeed good.

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Creating a scenario-based CDN

In 2016, under the leadership of founder and chairman Liu Pingyang, Youpaiyun's performance increased nearly 4 times, but during the conversation, the reporter could feel that he believed that the speed could be even faster and there was still a lot of room for growth.

"In 2016, Youpai Cloud focused on two things: one was to develop scenario-based CDN solutions, and the other was to provide acceleration services for the live broadcast and on-demand market." Liu Pingyang explained that the scenario-based CDN services provided by Youpai Cloud have higher coverage, faster speed, more real-time monitoring, and a more stable security system. The live broadcast and on-demand market is a new business that Youpai Cloud tried out in 2016. It provided Youpai Cloud's expertise in acceleration services and content supervision services to live broadcast platforms, and the response was unexpectedly enthusiastic.

The reporter learned that, up to now, Youpai Cloud provides professional and reliable cloud acceleration services, and has achieved *** acceleration for more than 150,000 corporate customers.

If you want to maintain the growth of your company's performance, it is easy to lose momentum if you only walk on two legs. Liu Pingyang told reporters that in addition to the above two focuses, Youpaiyun is also constantly developing new growth points. "We have been launching value-added services since 2016, and have been recognized by many users." He said that Youpaiyun has also set up a big data department to use big data analysis technology to provide Internet content security services, mainly providing content identification services such as pornography detection and face recognition. At present, the accuracy rate of text and image identification has reached 99.7%. It has been opened to the public, effectively enhancing the efficiency of Internet companies in managing content and jointly ensuring the security of Internet content.

Let the live broadcast platform board the high-speed train

The reporter believes that it would be more appropriate to say that Youpai Cloud’s attempts in the live broadcast and on-demand industries are not so much a courage to be the first to try something new, but rather a move in line with the trend.

2016 is also known as the "first year of live streaming". Video live streaming has been recognized by more and more netizens for its high timeliness, strong interactivity and high authenticity. However, these video websites have repeatedly encountered bottlenecks at the technical level: it is difficult to ensure high fluency and low latency of live streaming content in scenarios with large traffic and high concurrency; different terminals and different networks require fast switching of video encoding rates; the regulatory level requires that live streaming content must comply with regulations, and illegal live streaming content must be banned in seconds; some live streaming platforms need to implement some cloud processing functions, such as beauty and filters, and copyright issues such as piracy and hotlinking need to be solved by technical means...

Youpai Cloud is clearly well prepared to face these technical difficulties. Liu Pingyang pointed out that Youpai Cloud's live broadcast solution has stable performance and rich live broadcast management functions, which can solve management problems such as transcoding and banning. Regarding security and copyright issues, Youpai Cloud's solution includes HTTPS encrypted access, anti-hotlinking, video watermarking and other technologies, which can easily solve compliance issues.

"There are a few options for implementing live streaming services. After careful consideration, we chose independent research and development." Liu Pingyang said calmly that although video FMS streaming media technology has a good acceleration effect, it requires high costs. At present, there is a shortage of talent in domestic streaming media, and it is easy to get stuck in the research and development of such technologies and it is difficult to control. "After a long period of accumulation, in 2016, the technical research and development team of Youpaiyun independently developed a complete set of solutions. Whether in terms of cost or performance, it is very attractive to users of live streaming platforms."

Liu Pingyang is very confident about this complete solution that has been accumulated over a long period of time. He said that Youpai Live Cloud is a rare end-to-end solution in the industry that can provide both code segmentation and decoding services on the server side and rapid definition on the broadcast side. More importantly, Youpai Cloud also provides SDK tools, so developers of live broadcast platforms can quickly develop according to their own needs, and can also use the pre-defined functions of the Youpai Cloud API interface to redefine and implement certain functions. "For these functions provided by Youpai Cloud, developers can write code to quickly implement and connect to the CDN network."

Discover the difference of Youpaiyun

Liu Pingyang believes that the fundamental reason for the company's rapid development is that Youpai Cloud truly solves the pain points of users. He believes that from the user's perspective, the uniqueness of Youpai Cloud CDN products can be summarized into three points:

First, resource maximization. For customers, Youpai Cloud can manage various businesses, sub-files, and videos in a unified manner, making scheduling convenient and greatly improving management efficiency;

Second, it is highly controllable. The service backend of the Youpai Cloud product is visualized, and customers can check it themselves to ensure that everything is under control;

Third, the product configuration is flexible. Under the cloud architecture, customers can configure themselves through the console, and even do not need the assistance of operation and maintenance personnel; for example, the live broadcast cloud adopts a coupled solution, and users can use a certain service or the overall solution, with flexible choices.

Liu Pingyang said that CDN is a basic network, on which many value-added services can be built to solve problems in specific scenarios. In the future, cloud-based CDN services will be more popular, which is also the main direction of Youpai Cloud's continued research and development. "Now that user needs are becoming more and more diverse, there is no doubt that this is an industry with broad prospects."

Three golden management principles of Youpaiyun

Youpaiyun was founded in 2014. In less than three years, the company has received two rounds of financing, with a total amount of over 100 million yuan. It currently has nearly 200 employees, 50% of whom are R&D personnel. Its development momentum cannot be underestimated. It goes without saying that Liu Pingyang, a technician with an obvious "science man" label, has gone through many twists and turns in his transformation into a qualified manager.

During the interview with ***, he shared with reporters his three major principles of management: first, full discussion, decisive decision-making, and emphasis on execution. When encountering problems, everyone discusses them equally and fully expresses their opinions. Once a decision is made, everyone strictly implements the discussion results, and makes mistakes in the shortest possible time; second, direct upward and indirect downward, employees can report problems to leaders at a higher level, and leaders can also find employees at a higher level to understand the work situation, but leaders have to arrange work step by step, so that problems at the employee level can be quickly solved and work standards and efficiency can be maintained; third, good news goes downward and bad news goes upward, good news can be spread at will, and bad news is reflected upward so that it can be solved. If negative energy accumulates in a group, then the group will lose its combat effectiveness. This is relatively easy to understand, and it also coincides with the reporter's impression of him ***, which is very "Liu Pingyang" style.

On the back of Liu Pingyang's business card is printed a sentence: "Redefine cloud acceleration, create a new generation of CDN." Obviously, this is his positioning of Youpai Cloud and his expectations for Youpai Cloud. The reporter sincerely hopes that under his leadership, Youpai Cloud can grow into a weathervane in the CDN industry and bring more and faster cloud services to the enterprise market.

[51CTO original article, please indicate the original author and source as 51CTO.com when reprinting on partner sites]