Experts in Cyber ​​Threat Response in the Digital Age | Weibo Online Officially Announces Brand Upgrade

Recently, on the occasion of its seventh anniversary, China's leading threat intelligence company Weibo Online officially announced a new brand upgrade, with a new positioning of "experts in cyber threat response in the digital age", and released a new brand slogan "Let security have no boundaries" and a new company logo.

Founded in 2015, Weibo Online is an innovative cybersecurity technology company in the digital era, a leader in cyber threat discovery and response, and has pioneered and led the development of China's threat intelligence industry. It provides "cloud + traffic + endpoint" all-round threat discovery and response products and services, helping customers establish a full-life cycle threat monitoring system and security response capabilities. Faced with the increasingly severe cybersecurity situation in the digital era and the urgent need for users to respond to new cyber threats, Weibo Online will reshape its own positioning and mission, and interpret its determination and responsibility to maintain security in the digital era with a new brand slogan and logo.

Above: Old Weibu Online logo

Below: New logo of Weibu Online

From the changes in the Weibu logo, the main body of the pattern has changed from a cloud to three overlapping gradient spheres, reflecting a different connotation from before. The round planet symbolizes repetition, endless life, and all-encompassing, thus reflecting the boundlessness; the two arcs on the left inherit the outline of the original logo cloud, and also represent the focus on the Weibu security cloud capabilities; the three spheres from small to large reflect Weibu's continuous breakthroughs and reshaping, growth and development, which means that Weibu's security capabilities are constantly expanding and the boundaries of protection are getting wider and wider.

Weibu’s new brand positioning, “expert in cyber threat response in the digital age” and slogan, “security has no boundaries”, reflect the continuous expansion and improvement of Weibu’s security capability boundaries and business scope. This is also the inevitable choice made by Weibu under the new threat situation in the digital age.

The brand upgrade of Weibu is essentially a reinterpretation of its capabilities and business. Since its establishment in 2015, Weibu Online's security capabilities and business scope have gradually developed from threat intelligence to all-round threat discovery and response. It has gradually launched X Security Intelligence Community, Threat Discovery and Response Platform TDP, Local Threat Intelligence Management Platform TIP, Cloud Sandbox S, Internet Security Access Service OneDNS, Host Threat Detection and Response Platform OneEDR, Deception Defense System HFish, Webshell Online Killing Tool ShellPub and other network threat detection and response products based on different security scenarios and needs, and has built a security service team with 7*24h service capabilities. The cybersecurity industry has always had the impression of Weibu as a "threat intelligence expert", which is no longer applicable to today's Weibu.

The brand upgrade of Weibu also reflects Weibu's willingness to face the challenges of the general trend of the cybersecurity industry and its courage to take on its own social responsibilities. In the seven years since Weibu was founded, the cyber threat situation and users' security needs have changed significantly. In today's era, information technology is developing rapidly, and the acceleration of the digitalization and cloud transformation of the real industry has improved the operating efficiency of social infrastructure and people's living standards. At the same time, cyber attack technology continues to evolve, new Trojans and viruses continue to mutate, new cyber attack methods such as supply chain attacks and ransomware attacks are common, and advanced targeted attack organizations with political backgrounds are becoming increasingly active, posing new threats to my country's government and enterprise units, critical infrastructure, and people's privacy information and property security. Therefore, the continuous upgrading and expansion of Weibu's security capabilities and business scope also corresponds to the new threats faced by the industry now. As a representative of a new generation of cybersecurity companies, Weibu is taking practical actions to help users cope with new threats in the digital age and provide users with protection that keeps pace with the times.

2022 is expected to be the first year of the development of the digital economy. As all industries enter the digital age, emerging data-centric business models are growing and expanding, the boundaries between the digital world and the real world are blurring, the boundaries of network security are constantly being broken, and threats are also everywhere. Weibu Online uses "Security has no boundaries" as its new brand slogan, which reflects the responsibility and mission of the network security industry in the digital economy era. Weibu Online will serve as the mainstay of China's network security and work with the industry to protect the future of the digital economy.