Experience first, Borei Data builds a monitoring system centered on user conversations

Research has found that when page access performance is one second slower, user satisfaction drops by 16%, page views drop by 11%, and even conversion rates drop by 7%. If a page cannot be accessed normally for more than 3 seconds, 57% of users will give up browsing.

At the "Service Accessible, First to Achieve—Data Chain DNA 2021 Strategic Upgrade Conference" of Borei Data, Borei Data COO Wu Jingtao bluntly stated, "Application-centric is outdated."

In the past 30 years, China's IT has gone through the whole process from 0 to 1, and then to N. In the process from 0 to 1, the main starting point is from the R&D perspective, where "having" and "being able to use" are the most critical. However, due to the deviation between the R&D perspective and the user perspective, it is difficult to measure the user experience. From the R&D perspective, it is difficult to quickly find the priority of problem handling, it is insensitive to the number of users affected, it is difficult to reproduce problems, there is a lack of industry baselines, and IT resources cannot be effectively scheduled, which reduces the user experience.

However, in recent years, people born after 1995 have become the main consumers. This generation is extremely picky about user experience. Every accident may lead to user loss and damage to the company's reputation and revenue. Therefore, more and more companies have changed their thinking and focused on users.

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Zhang Junfeng, Pre-sales Director of North China Region of Borui Data

Traditional operation and maintenance is mainly aimed at the operation and maintenance experience within the computer room. However, when using the service, users need to experience complex and different local area networks, CDN services, and terminals. Any difference will affect the customer's use effect. "In order to ensure that every user has a good experience, Borei Data proposed service accessibility and experience first - Borei Data DEM user experience management," said Zhang Junfeng, pre-sales director of Borei Data North China.

The DEM detection capabilities provided by Borui Data are mainly divided into two types:

One is the non-intrusive mode, or the analog monitoring mode. It mainly builds the ability of analog detection on the mobile phone or PC, also known as dial-up testing. It is a non-embedded active analog monitoring, which tests related applications anytime and anywhere in the form of task configuration. At the same time, through testing, we can understand the business possibilities and some differences between the enterprise and its competitors in the entire industry.

Another method is code injection, which is used to understand the user's real experience and their experience of accessing PC pages, mobile apps, and mini-programs. It mainly injects relevant programs through SDK, JS, etc. to understand the user's real data.

Regardless of the technology, the core concept of Borei Data is to be user-centric and provide a user experience that is accessible to all. In this regard, Borei Data has accumulated rich practical experience:

Take a ticket purchase APP as an example. It has a huge daily active user base. During high concurrency, the APP often crashes and ticket purchases become difficult, and it receives various complaints. After real-time monitoring by DEM, it was found that the crash rate of the APP was only one in ten thousand, compared to two in a thousand in the industry. Even if problems sometimes occur, the biggest cause is still at the network level. With DEM's precise positioning, it helps companies to identify responsibilities well and tells them the direction in which their products should be optimized.

In terms of helping enterprises make business decisions, they need to attract new users, understand which regions have better results in attracting new users, which types of operators and when, so as to objectively evaluate the entire user acquisition process. Through the data analysis provided by DEM, enterprises can quickly draw conclusions and make better business decisions.

Borei Data DEM is the first to build a monitoring system centered on user sessions, and it is only one part of Borei Data DNA. Borei Data uses the data chain DNA model, a solution that collects front-end user experience data, and integrates Trace ID from DEM, NPM, and APM, achieving full-chain access to relevant data, thereby building a complete evaluation system from user to code. While helping companies with digital transformation, Borei Data has truly improved the user experience, helping companies enter the era of service accessibility and become industry leaders in the economic era.