The industry chain works together to make great progress in 5G messaging

2020 is a critical year for my country's 5G construction, which has been fully accelerated and entered the fast lane. Judging from the current 5G base station construction of the three major operators, my country has built a total of about 240,000 5G base stations. While building the network, the three major operators are also accelerating the exploration of applications. Since the three major operators jointly released the "5G Message White Paper" on April 8, 5G messages have become a national hot spot and are highly anticipated by the industry. It is expected that 5G messages will become the first killer application in the 5G era.

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5G messaging has six characteristics and six advantages

5G messaging is a quantum leap in the transformation of traditional SMS services. It is a new type of information service platform built based on the international standards for the new generation of information services.

Compared with traditional SMS with a single function, 5G messages not only broaden the scope of information sending and receiving, support users to use multimedia content such as text, audio and video, cards, and locations, but also extend the depth of interactive experience. Users can complete service search, discovery, interaction, payment and other services in the message window, building a one-stop service information window. At the same time, 5G messages also inherit the advantages of network + number, can directly provide services to users, and provide new options for enterprises' traffic entrances.

Specifically, 5G messages achieve the effective integration of text, pictures, audio, video, location and other information, upgrading a single SMS to a rich media message + service platform. Through chatting and interacting with Chatbot (intelligent chat robot), users can experience a variety of services, such as bank account inquiries, weather inquiries, shopping, ordering meals, booking tickets, etc. The interactive method similar to mini programs will bring about a comprehensive reform of many product and service forms. For example, in the banking field, traditional SMS can only send simple text, but 5G messages can be rich media, provide rich graphic information, and can interact with users to achieve a convenient banking service experience. Through 5G messages, users can make bank transfers, apply for credit cards, and quickly purchase financial products. Another convenient thing is that they can check the surrounding bank branches at any time. In the public government field, disaster prevention is a more important thing. Through 5G messages, users can send pictures and texts to users to provide disaster prevention science popularization and guide them on how to escape in the event of a disaster. In the event of an emergency disaster, the government can send early warning information to users through the 5G message platform in a timely manner. Users can click to view the level of the disaster and how far away they are from their current location. Through the subsequent development of platform functions, users can call for help with one click and send their current location information to the platform in a timely manner. The platform will arrange professional rescue personnel to carry out rescue and achieve efficient rescue.

In summary, 5G messages have six major features: easier use, more secure information, richer content, more convenient contact, smarter data, and more universal standards. They also have six unique features: no installation, no registration, 100% reach, ultra-low customer acquisition cost, universal openness, and global interoperability. For users, the most intuitive feeling of 5G messages is that they no longer need to install a lot of apps, making it quick and easy to obtain information and enjoy services.

5G messaging reconstructs service entry and establishes a virtuous cycle ecosystem

Now that we know what 5G messages are and what advantages they have, we also need to understand how to position 5G messages. The positioning of 5G messages is mainly reflected in four aspects.

First, the "new infrastructure" has become a hot topic in the industry. An important part of the "new infrastructure" is the information infrastructure, and 5G messaging is the 5G information infrastructure. Taking China Mobile as an example, with more than 900 million users covered and 100% reach, 5G messaging can help eliminate the digital divide in a dual-structure society and become a universal information infrastructure.

Second, 5G messaging has reconstructed the service portal. Based on the native SMS portal, 5G messaging is an ultra-light application, messaging as a service, truly enabling instant use, on-demand service, and instant exit.

Third, 5G messaging will create a fair traffic platform. 5G messaging breaks the traffic restrictions of OTT private domains and builds a fair and open information service platform, empowering thousands of industries.

Fourth, the core of 5G messaging is messaging as a service, and its vision is to empower thousands of industries. 5G messaging will uphold the concept of cooperation, openness and win-win, establish a virtuous cycle ecosystem, and industry partners will perform their respective duties and jointly realize commercial value.

The industry is generally optimistic about the prospects of 5G messaging

With the rapid development of 5G, 5G messages have obvious advantages over traditional SMS, realizing the rich media, Internet and intelligentization of SMS. The characteristics and advantages of 5G messages have given 5G messages great room for imagination, and its market prospects are also widely optimistic.

Previously, GSMA predicted the market space for messaging products, saying that the current global market for A2P SMS is $60 billion, which will increase to $90 billion in 2021; after upgrading to 5G messaging, the entire market will be greater than $150 billion. According to the forecast of Zheshang Securities, the market size of 5G messaging for domestic industry customers will reach 21.8 billion yuan and 58 billion yuan in 2022 and 2025 respectively, which means the market space is considerable.

In terms of user scale, GSMA data shows that there are currently 88 operators involved in the construction of messaging platforms, and the number of monthly active users of messaging products has exceeded 400 million. P2P messaging users are growing faster, while A2P messaging is catching up. By 2028, the user scale of both will be close to 5 billion.

Zhejiang Mobile launches 5G messaging service, injecting a "boost" into the industry

5G messaging has many advantages and is highly anticipated by the industry. Only when it is truly commercialized can users truly feel the convenience brought by 5G messaging. Recently, 5G messaging has brought good news again - Zhejiang Mobile officially launched the 5G messaging service and took the lead in launching business pilots in six major industries, including government, electricity, banking, and education. In these six major industry fields, 5G messaging can play its own advantages and provide an entrance to multimedia content and information services.

The release of 5G messages marks the completion of the connection between the 5G messaging system and Chatbot and existing network devices, and the realization of point-to-point sending of rich media messages such as pictures, videos, and files. At the same time, it realizes the communication between terminals and the new generation of industry application Chatbot through the MaaP platform, greatly improving the multimedia service experience of terminal users. It is an important milestone in the upgrade of China Mobile's basic messaging service.

There was a saying in the industry that "Look to China for global 5G development, look to China for China's 5G development, and look to Zhejiang for China's 5G development". Zhejiang Mobile, as one of the first pilot units of China Mobile Group's 5G messaging, has successfully launched its 5G messaging service, which means that it has once again stood at the forefront of 5G messaging development. It has also further strengthened the industry's confidence in 5G messaging and injected a "booster" into the industry.

Zhejiang Mobile's launch of 5G messaging services is inseparable from the support of the industry chain such as ZTE, Whale Cloud Technology, Beijing Guodu, and Jufeng Company, and their long-term deep accumulation in the field of messaging products. Take ZTE as an example. ZTE has invested in the field of messaging products for more than 20 years, providing operators with complete messaging solutions from 2G to 5G, and providing messaging services to more than 100 operators and more than 1 billion users worldwide. There are many integrated products in the industry, which can effectively help operators save investment and achieve smooth network evolution. Since it won the exclusive bid for China Mobile's Southern Base in 2014, ZTE has always been a relatively large global provider of rich media communication equipment. As early as January 2018, ZTE worked with China Mobile to complete the first batch of UP1.0 certification tests organized by GSMA, and was also the first in the industry to propose a 5G messaging solution. Its platform has a large number of commercial deployment experiences in the industry with a scale of more than 100 million users, and supports commercial docking of all mainstream IMS equipment manufacturers and more than 1,000 mobile terminals.

The industry chain works together to create new momentum and a new ecosystem for 5G messaging

With the advent of the 5G messaging era, both operators and equipment manufacturers need to break the traditional CT thinking. The healthy development of 5G messaging requires the construction of a complete ecological chain including operators, platform manufacturers, terminal manufacturers, innovative service providers and industry customers. Only when all industry partners give full play to their combined advantages and work together can we achieve win-win value.

Based on the characteristics and advantages of 5G messages, Zhejiang Mobile launched six pilot applications in the government, electricity, banking, education, 5G media, and personal entertainment industries, starting the verification of the new business model of 5G messages. The rich extension functions of 5G messages themselves will support more and more application scenarios, and with the collaborative cooperation of the industry, the application of 5G messages will become more and more abundant. For example, in the 5G world of the Internet of Everything, 5G messages can be directly connected to many smart homes, and the advantages of low latency and large capacity can be fully utilized. The small programs designed by manufacturers can meet the control operations of all smart homes, saving users from installing a bunch of APPs, truly reflecting the concept of people-oriented technology. It can be seen that 5G messages will not only bring more vitality to the existing information service ecosystem, but will also become a "trump card" for telecom operators to innovate their businesses and transform and upgrade.