Wang Xijie, CEO of Yunfan Accelerator: Deeply cultivating network transmission and adhering to the "exquisite" route

[51CTO.com original article] As 2017 enters the countdown, the CDN market can clearly feel the urgency of the assembly call. More than 50 CDN vendors that have obtained licenses are preparing to welcome a new round of baptism with a positive attitude and under the guidance of government regulations. Yunfan Accelerator is one of them.

In August 2017, Yunfan Accelerator obtained the CDN license. In December of the same year, Wang Xijie, the founder and top evangelist of Yunfan Accelerator, took the position of CEO of the company. So how will he lead Yunfan Accelerator to layout the CDN market in the coming 2018? 51CTO reporter interviewed Wang Xijie at the latest time and asked him to talk about Yunfan Accelerator's new strategic plan for 2018.

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Wang Xijie, Founder and CEO of Yunfan Accelerator

Establish a "partner" team mechanism and build an excellent personnel organization structure

Although he is the new CEO, Wang Xijie, as the founder, has been involved in the formulation of the company's marketing strategy and has a mature and comprehensive plan for the future. He believes that from the perspective of Yunfan's accelerated future growth, the CEO needs to adhere to the company's vision and values, establish an excellent talent organization structure, have a clear understanding of the future industry landscape, deeply understand the needs of industry users, and feed these needs back into product development, so that user needs drive product development, thereby launching better products that are more attractive to users.

Yunfan Accelerator was once praised by the industry as a dark horse in the CDN industry, but it is not easy for a startup to gain customer recognition in a fiercely competitive market. Wang Xijie told reporters that from the company's internal perspective, the marketing department, product development, and support departments worked together, especially in the past two years, the management took the lead in front-line work and cultivated an excellent team of talents; from the outside of the company, customers' trust in Yunfan Accelerator gave the company a valuable opportunity to try and polish out a good product. "It is not easy to get to today's small achievements with profound footprints. We will uphold high-quality services and provide customers with the best digital network transmission services based on technological product breakthroughs."

2018 Yunfan accelerates to fight a battle without preparation

Many people summed up the dynamics of the CDN market in 2017 in four words - "all-round price reduction", which also indirectly reflects the cruelty of market competition. According to reporters, Yunfan Accelerator has never actively initiated a price war, but it still cannot escape the curse of low-price competition. "For small and medium-sized enterprises and start-ups, low prices are very tempting. Therefore, in addition to increasing user stickiness, reducing costs through management, R&D and other means is also a very important goal for Yunfan Accelerator in the future."

Wang Xijie has clearly thought deeply about the planning and development for 2018. He analyzed that 51 manufacturers have obtained CDN licenses so far. As information becomes more transparent and industry barriers become lower, the era of high gross profit is gone forever. In 2018, price competition will inevitably emerge within a certain range, and customers will make more rational choices, especially in the enterprise market. "CDN needs to welcome a new round of full competition."

"The Internet itself has no value. We need to fill it with valuable content to create network stickiness." He gave an example. Users access the Internet through telecom operators. The network itself has no use, but it is because of video websites, games and other content that users cannot leave the Internet.

According to Wang Xijie, Yunfan Accelerator will gradually adjust its revenue structure. He figuratively compares the company's business to three encirclements. The core is still network transmission, with three independent products, CDN, P2P, and SDN, as the core competitiveness. The second encirclement is the streaming media suite. Yunfan Accelerator provides enterprises with the most stable streaming media technology suite. The outermost encirclement is positioned in the industry market, providing more customized services for small and medium-sized enterprises, traditional enterprises, and trading enterprises. More details are not convenient to disclose publicly.

Yunfan Accelerator aims to take the route of "specialization and precision, beauty and completeness"

During the interview, the reporter found that although Wang Xijie is still young as a post-85s CDN industry entrepreneur, he has a rigorous logic and clear thinking. In his past career experience, he went from a programmer to a CEO in just 8 years, which seemed like a "superman training class", making his conversation more mature than his age. "Today's Internet still sees many opportunities, but as an entrepreneur, I always stick to my original intention and dream of entrepreneurship, maintain my passion and awe for entrepreneurship, and choose a career that I am good at and can run with my heart."

Perhaps because of his youth, Wang Xijie's feeling about the development of Yunfan Accelerator, a "dark horse", is that "it could have been faster". He admitted that due to his technical cleanliness in the early days of his business, Yunfan Accelerator insisted on taking the route of self-developed products in 2016, even though it was called the CDN boom period at that time. Today, it has gained advantages such as automated operation and flexible adaptation to customer needs, but unfortunately it did not grow faster during the boom period. However, what is lost in one place can be gained in another. More than two years of "valuable trial and error experience" has made him clearer about his decision-making logic, and he listens to and understands market customers, internal teams, competitors, capital, and partners.

When asked by reporters why Yunfan Accelerator did not choose to transform and still focus on the transmission field under the drive of cloud computing and AI in the whole industry, Wang Xijie said that as long as the future pattern is clearly understood, the CDN market is still very promising. Yunfan Accelerator chose to upgrade to a digital network transmission service provider, and will provide not only CDN transmission, but also P2P transmission and SDN transmission products. In his opinion, Yunfan Accelerator, as a technologically innovative CDN company, has its own technical advantages and characteristics, and should adhere to the route of "specialization and precision, beauty and completeness" to ensure the maximum benefits of customers and provide the best quality digital network transmission experience.

Yunfan means to hoist the sails to cross the vast sea; Accelerate means to accelerate the pace of enterprise success. This is the original intention of the Yunfan Accelerator brand and the value of Yunfan Accelerator. In an interview with ***, Wang Xijie emphasized that Yunfan Accelerator will be committed to becoming an excellent digital network transmission service provider: based on transmission, assisting in improving the transmission experience of the Internet, and then providing customers with a full range of solutions in the field of streaming media technology, assisting customers to quickly realize their product concepts, and focusing on the operation of user service experience.

Postscript of the interview: When interviewing Wang Xijie, the image of the Virginia deer came to my mind. The Virginia deer is the oldest deer that has survived from ancient times 3.5 million years ago. The secret of their survival is simple - they have preserved their flexible nature and the ability to quickly adapt to the environment. Yunfan Accelerator's corporate temperament also has the genes of the Virginia deer, which can quickly adjust itself to the market environment. Such companies are full of vigorous vitality, just as Darwin said: the species that survived from ancient times are not the strongest populations, nor the most intelligent populations, but those that respond most positively to changes. In 2018, I hope Yunfan Accelerator can "accelerate growth" and create more brilliant achievements.

[51CTO original article, please indicate the original author and source as 51CTO.com when reprinting on partner sites]