Nanchang Wanda City Marketing Secret: Ruijie's "Five-Star" Wi-Fi Makes Every Guest a VIP

Free Wi-Fi is an indispensable service during travel. For modern high-end hotels and luxury hotels, high-quality Wi-Fi has become one of the "star" services. As the first super-large cultural, tourism and commercial integrated project named "Wanda City", how does the international hotel group of Nanchang Wanda Cultural Tourism City provide "five-star" Wi-Fi services to guests from all over the world?

1. Three major hotel Wi-Fi scenarios - attack each one

As a new cultural tourism product created by Wanda World, "Wanda City" integrates culture, tourism and commerce, and its rich business formats far exceed those of a single-product theme park. The Nanchang Wanda City Hotel Group located in it covers an area of ​​35 hectares, with 9 resort hotels planned, and 5 hotels opened in the first phase, including a six-star hotel, two five-star hotels and two four-star hotels.

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How to build Wanda City's Wi-Fi to match the hotel's image and become part of the user's ultimate experience? For Ruijie Networks, which is responsible for the construction of the wireless network, the core step is to target segmented application patterns and scenarios, combine guest needs and hotel business, and find the best combination point.

1. High density in public areas

There are many guests in public areas such as banquet halls and conference rooms, and the wireless access density requirement is the highest. The Wi-Fi wireless access speed and stability will drop sharply with the increase in the flow of people, resulting in a poor guest experience. Therefore, when deploying wireless APs, many issues such as transmission speed, throughput, signal interference, antenna orientation, and user access restrictions must be considered.

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Picture: Public areas such as banquet halls and meeting rooms

2. High performance for office and leisure

The guest room is an area where guests can work and rest. Whether it is a mobile office video conference or a leisurely entertainment watching a high-definition movie, it places high performance requirements on the guest room Wi-Fi network. At the same time, the Wi-Fi device also needs to be able to blend in with the guest room decoration style to ensure the visual comfort of the guest room and not appear abrupt, which is often overlooked by traditional wireless APs.

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Photo: Guest room at Wanda City International Hotel in Nanchang

3. Hotel marketing focuses on service

As the mobile Internet access portal for guests, can the hotel Wi-Fi efficiently guide guests to online service platforms (such as WeChat official accounts) to encourage guests to follow the hotel official accounts and register as hotel members? For resident guests or VIP customers, can the wireless network provide information to the front desk staff in the first place and provide personalized services accordingly? These are all factors that need to be comprehensively considered when building Wi-Fi.

2. "Yi" Network Solution - Tailor-made

In response to the three major demands, Ruijie Networks conducted on-site surveys and provided the star-rated hotel "Yi" network solution for the Nanchang Wanda Cultural Tourism City International Hotel Cluster, providing the ultimate Internet experience for guests staying in Wanda City.

First, Ruijie Networks provided high-density wireless access APs for all public areas of the hotel, with a single device supporting 100 wireless terminals, providing a ubiquitous and seamless Wi-Fi environment for scenes such as restaurants, conference rooms, and hotel lobbies. Through the background intelligent wireless quality monitoring system WIS, we can see that on the first day of the solution going online, the number of service users reached 647, of which more than 91% of customers had excellent Wi-Fi access quality, and the average network access speed was above 50Mbps.

Figure: Ruijie Wi-Fi went online on the first day

In the hotel rooms, Ruijie specially customized high-performance wall-mounted APs with changeable shell colors. In addition to meeting the office and entertainment needs of the guest rooms such as video conferencing and video on demand, the AP's appearance style is integrated with the room wall background color, ensuring the consistency of the guest room decoration style.

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Figure: Guest room customized AP

Finally, the entire solution also uses the wireless network as a marketing tool for the hotel. Ruijie RG-MCP cloud marketing platform is used to provide high-quality Wi-Fi while carrying out membership promotions and various marketing promotions, and evaluating the service and marketing effects, which greatly improves the hotel's competitiveness. As long as guests follow the WeChat public account and access the network, they can help the hotel to realize VIP customer arrival reminders, and the service staff can also accurately call out the guests' names.

3. Wanda Marketing Assistant: WeChat to Wi-Fi

Nowadays, there is an endless stream of tourists rushing to Wanda Cultural Tourism Cities in various places, especially during the golden weeks such as May Day and National Day, when Wanda Cities are extremely popular. For hotel guests, the ultimate Wi-Fi experience is also an important part of star-level service.

Image: WeChat connects to Wi-Fi

Wanda Hotel Management Group is very satisfied with the wireless network construction service provided by Ruijie. The relevant person in charge said: "As the core platform of the hotel guest room network, the wireless network not only meets the needs of guests to access hotel resources and Internet resources, but also uses WeChat to connect to Wi-Fi to quickly attract fans for Wanda Hotel's official account. Through the official account, direct sales and value-added marketing of guest rooms are realized, and the service and marketing effects are evaluated, which greatly improves the hotel's direct operation competitiveness."