The next generation of live broadcast solution is here, this is how e-commerce live broadcasts should be played in the future!

On August 6, Huawei's online seminar (Huawei Developer Webinar) with the theme of "E-commerce live streaming goes global, riding the wind and waves for a new experience" was successfully held. The seminar focused on the development trends of the global e-commerce industry, Huawei's new e-commerce live streaming technology, and the recruitment and incubation of partners. It brought together developers and merchants from all over the world, and attracted more than 2,000 e-commerce companies, developers and media to register and watch.

It is worth mentioning that in order to gain a deeper understanding of the main factors affecting the promotion of e-commerce live streaming, Huawei conducted a survey of more than 120 local e-commerce partners. The survey results showed that 68% of manufacturers are keen to try live streaming e-commerce, and 78% of sellers are more willing to use live streaming in e-commerce. Based on the development trend of e-commerce live streaming, Zhang Li, deputy director of the Global Ecosystem Business Development Department of Huawei Consumer BG, said at the seminar that Huawei Mobile Services (HMS) is constantly innovating to provide consumers with a rich experience and better connect e-commerce and life.

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E-commerce live streaming is booming, and upgrading the live streaming room is imminent

According to a survey by iMedia Data Center, the scale of the live streaming e-commerce market grew from 19 billion to 433.9 billion from 2017 to 2019, and is expected to reach 961 billion yuan in 2020, a year-on-year increase of 122%.

As e-commerce live streaming develops rapidly, more and more industry problems are gradually emerging, such as the inability to see product details, feel product texture, and accurately perceive products during live streaming. With the continuous improvement of live streaming technology, with the support of VR, AI, and robotics, technological elements are constantly combined with it to continuously improve the user experience.

At the seminar, Huawei also invited 7 global partners to discuss the future development trend of e-commerce live streaming. They represent different divisions of labor in the field of e-commerce live streaming, including popular anchors, mobile e-commerce directors, product and business intelligence analysis directors, etc. They pointed out the pain points of the current development of e-commerce live streaming, such as the complex operation of live streaming equipment and high costs. In addition, the frequent freezes in the live streaming room also affect the continuity of users' viewing, resulting in the loss of consumers and the decline of traffic.

Huawei innovates technology to create a new smart live streaming experience

HMS provides end-to-end and cloud-based open capabilities, helping developers efficiently build high-quality applications. It is a set of applications and services provided by Huawei for its device ecosystem. In response to the three major pain points of e-commerce live streaming, namely high cost, low growth, and weak experience, Huawei has released a next-generation live streaming solution based on HMS Core, making e-commerce live streaming simple, interesting, and smoother to watch.

Merchants can use smartphones to switch between “one phone, multiple screens” to reduce the operating costs of the live broadcast room; at the same time, with the help of the wider viewing angle of sports cameras or panoramic cameras, merchants can easily achieve “single phone, switching camera positions” in live broadcasts, display more product details, and accommodate more live broadcast content information.

In the past, merchants’ live broadcasts were all completed in live broadcast rooms with fixed backgrounds, and the background could not be replaced, which easily caused visual fatigue for users. In the future, merchants will use the new e-commerce live broadcast technology of HMS Core to replace and switch digital real-time backgrounds according to different sales categories and different business needs. For example, when the anchor introduces household items, he can switch to a warm home style background; when introducing sea surfing supplies, he can switch to the background of the beach and waves at any time, which not only brings a sense of freshness and substitution of "different every time" to the live broadcast crowd, but also "strongly associates" with the attributes of the goods being sold. HMS Core's next-generation live broadcast room solution can also visualize the key parameters of the product, allowing users to intuitively understand the core selling points and advantages of the product, and bring users an immersive purchasing experience through customization, scenario-based, and digital technologies, thereby improving the e-commerce sales conversion rate.

The new HMS Core e-commerce live broadcast technology also brings high-quality communication quality supported by Huawei's cutting-edge 5G and WiFi technologies, which can bring a smoother network experience to the entire live broadcast process. There is no doubt that Huawei will bring differentiated e-commerce live broadcast advantages to merchants with the help of advanced technology and HMS Core's powerful ecological integration capabilities, reduce operating costs, enhance the visual experience of the live broadcast room, and help increase user growth and sales conversion.

Launch the "Explorer" cooperation plan to jointly build a new era of e-commerce live streaming

The seminar not only released new e-commerce live broadcast technologies based on HMS Core to merchants, but also launched a collaborative innovation cooperation plan for new e-commerce live broadcast scenarios "Explorers" for global developers. Huawei will select 5 high-quality partners to participate in the plan and provide partners with marketing resources, supporting technologies and exclusive incubation funding support. At the same time, Huawei will also provide more developers with multiple resource support such as Huawei App Market, Huawei mobile phone sharing function, one-to-one technical support, brand exposure, local marketing expansion, etc., to help global developers maximize their benefits from the rapidly developing e-commerce live broadcast field.

Through this Huawei Developer Online Seminar, Huawei not only demonstrated the new trend of digital intelligent live broadcast based on HMS Core, but also used innovative technologies to help e-commerce live broadcast increase traffic and efficiency, reduce operating costs, and build differentiated and immersive real-time interactive live broadcast scenarios. It will also bring consumers a richer and more personalized e-commerce live broadcast experience, and bring a comprehensive upgrade in the three dimensions of information transmission, interaction methods, and shopping atmosphere. Huawei uses e-commerce live broadcast as an entry point for the HMS ecosystem to further sink, helping e-commerce developers to quickly build content and services that adapt to current live broadcast needs, and is committed to providing end users with differentiated live viewing and shopping experiences, and working with developers to build a more complete HMS ecosystem.