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[51CTO.com original article] The interview with Chen Tao was very tight. It was the end of the Lunar New Year, and as the founder and CEO of Shengtel-Edianbao, he was almost too busy to do anything else. At 2:30 pm, he had just finished a meeting and stepped into the interview room, and his assistant followed him, holding a lunch box and whispered, "Tathagata, your lunch." The reporter sympathetically suggested that he "eat while talking", but his eyes stayed on the lunch box for about two or three seconds, and then shook his head firmly, "Let's interview first, concentrate on one thing, and it's easier to concentrate." The reporter secretly thought that he seemed to be a very self-disciplined person. The subsequent interview confirmed this.
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E-Dianbao founder Yulong Tathagata Chen Tao
The Tathagata Palm is invincible only by speed, and has been in e-commerce for 13 years
"Rulai" is the nickname that the employees of Beijing Shengtel-Edianbao call Chen Tao. People who are familiar with him prefer to call him "Yulong Rulai". Among the names of Edianbao's conference rooms such as "Guangmingding", "Emeishan", "Sanqing Palace" and "Putuoshan", this name seems particularly harmonious.
In 2004, he, who was originally a programmer, founded Beijing Shengtel-Edianbao Company. As the core R&D force of the company, Edianbao, an e-commerce ERP software, condenses Chen Tao's years of experience and hard work. Now, thirteen years have passed, and Edianbao is still the preferred brand in the ERP field for many e-commerce users. Behind Edianbao's longevity, it is obviously not a simple "one trick to rule them all", but constant changes with the times and constant adjustments to keep up with the pulse of the times. As the helmsman, Chen Tao's keen sense of smell and judgment of the market are particularly important. "As the CEO of a company, you must continue to learn and adjust, learn from your customers and the market." Chen Tao told reporters, "The most basic ability of a CEO is to plan and plan."
After focusing on the e-commerce field for so many years, Chen Tao's vision has become very accurate. He shared with reporters that after so many years of development of China's e-commerce, consumers' shopping behavior has been constantly changing: shopping has shifted from PCs to mobile terminals, traditional financial payments have become mobile payments, and shopping behaviors have changed from pure e-commerce websites to social circles... He pointed out that "the world's martial arts cannot be broken if they are fast", and in order to adapt to the changes in e-commerce, it is necessary to identify the most important needs of users and quickly launch them online to meet them. "It only takes 7 to 10 days for a new function of E-dianbao to be launched online, and this is the speed of E-dianbao." Chen Tao also revealed that "cross-border e-commerce and new rural e-commerce will become two new trends in the industry's transformation in the future, and e-commerce ERP software should also try to adapt to platform-based community marketing."
The "Buddhist CEO" who started out as a programmer
In the process of changing from a technical position to a management position, Chen Tao admitted that a change in perspective is very important. He needs to realize that program development is just a technical job, and technology is a means and tool to achieve business. "People who come from a programmer background have a natural interest and love for technology, and are always keen on technology, which is very fatal for management positions. You must learn to accept and integrate different perspectives and opinions, and exercise your project organization and management capabilities."
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Chen Tao also emphasized that programmers should explore their own interests and hobbies and stick to them. He himself is a good example. Chen Tao has been practicing calligraphy for eight years. He said that practicing calligraphy and writing code are similar in nature. Calligraphy exercises one's ability to control lines, and coding also exercises one's ability to think about algorithms and logic. "Through hobbies, you will make more friends, broaden your horizons, and in turn help you grow." Chen Tao revealed that since he learned calligraphy, not only has his mind become more tenacious and mature, but he has also become more like a "Buddhist youth". Giving his beloved calligraphy works to friends is also a way to maintain relationships and communicate.
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Customers all remember that Edianbao has a "reserved program" during the Lunar New Year, which is to receive the "Fu" character written by Chen Tao himself. This "Fu" is not simple. Every year, Chen Tao will write a "Zodiac Fu" based on the zodiac sign of the year and the facial features of the zodiac. Take the "Fu" character of the Year of the Dog as an example. At first glance, it is a "Fu" character with a moderate brushstroke, but if you jump out of the font and look far away, the character suddenly turns into a dog looking back. The dog's head and body are simple and vivid. The whole work is full of ink and calm, and has its own style. The reporter learned that under the strong request of customers, this traditional program of sending blessings has been continued for five years. In Chen Tao's office, there are four zodiac Fu he wrote before, with red background and black characters, which are very suitable for the festive atmosphere. It was such a "Fu" that Chen Tao locked himself in the office on weekends and wrote 500 of them. "No matter how many I write, the demand will not meet the supply. But as long as the customer expresses his desire, I will try my best to satisfy them. I am sending blessings and my heart's desire," said Chen Tao.
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After ranking first, what is E-Dianbao’s future goal?
The reporter believes that this is not just a polite remark by Chen Tao, he is really practicing the phrase "customer experience first". After 13 years of entrepreneurship, Chen Tao feels that the reason why E-Dianbao is "different" from most e-commerce ERP software is that it "does not forget its original intention". The reporter did not expect that as the manager of a team of 400 to 500 people, Chen Tao still insists on answering customer complaints and listening to customer suggestions. In his words, in the process of serving customers, we must keep in mind that customer experience is the most important and must meet the core needs of customers.
When talking about the success of E-Dianbao, Chen Tao believes that in addition to "staying true to our original aspiration", more credit can be attributed to the word "maturity". Although the company has experienced many setbacks in its growth, the technical team, company organization, management system, and even management personnel including him are constantly maturing. For example, the R&D team has found the best rhythm in product iteration and upgrading. The company has its own corporate culture and vibrant hematopoietic ability in the process of growth. The performance appraisal of employees includes the recognition of the company culture. The company has gradually gathered a group of members with "three views in line" through a mature system, thus driving the company forward more quickly.
In 2017, Edianbao's turnover doubled again, and it has been the e-commerce ERP software with the largest market share, and the number of industries it serves is also the largest. As the saying goes, "accumulate more food and grow faster", Chen Tao believes that the rich application scenarios and deployment experience, regional sales service support capabilities, and big data comprehensive analysis capabilities are the three biggest attractions of Edianbao to customers. In the future, Edianbao will also enter the small and medium-sized enterprise market, and will not be satisfied with being at the top of the market share in the large customer market. [51CTO original article, please indicate the original author and source as 51CTO.com when reprinting on partner sites] |
