You’ll regret it if you don’t read it: Web design tips to improve website conversion rate

[51CTO.com Quick Translation] There is no doubt that e-commerce promotes physical business. However, as far as the website itself is concerned, UI design will largely determine what effect you can get from marketing. A good UI can reflect the high level of the website and bring good profits. From a designer's perspective, it is very important to understand the audience of the website, which determines your design style. How attractive your website is, how many visitors it can attract, and how many of them will eventually buy goods on your website are issues that need to be considered.

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Here are some web design tips that can help you increase your conversion rates:

1. Make the user experience a priority

If your website does not provide a good user experience, then it is not time to think about conversion rates. Many designers only focus on the ingenuity of the design style. They want to make amazing page designs, but ignore the actual needs of visitors and users. You must understand who the users are and make them willing to interact with you. Determine how they arrive at your website and what they are looking for. Once you have all this information, think about what they can get from your site and work hard to provide them with this information. Improving user experience requires work in many aspects, including user needs, their preferences, and behavior on the website.

2. Make your website easier to read

When online shoppers look for businesses, products or services online, they are mainly looking for products or services that interest them, as well as related information. Some people look for different options on different websites, compare them and choose the best. Some shoppers simply browse online information in order to gather information about the products they want to buy. In this way, they can make an informed choice. Now that most buyers are searching online for what they want to buy, businesses need to cater to their needs, provide what they want, and design their websites in an easy-to-read manner. You have to find ways to keep these shoppers on your website for a longer time so that they may eventually buy from you. So, don't make your website too crowded with content, and let readers browse the information quickly.

3. Choose the right color

Color is very important in web design. It is one of the design elements that influence conversion rates to a great extent. Many online shoppers judge a website based on color. Color is used to determine the theme and tone of the website. Each color has a different meaning, so the color of the web page must be designed carefully. Some colors will make your visitors hit the back button as soon as they arrive at the page. Other colors will make them excited, but they may still lose interest in your content. So you must deeply understand your website and audience, and think about which colors will excite them and guide them to continue reading. Set the theme and tone for your website in advance, and choose a color to match it. Let color be your tool, your weapon, capture the hearts of netizens, and increase conversion rates!

4. Make your website responsive

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Today, everyone uses mobile devices to access the web, and if you don't consider various devices and smaller screens when designing your website, you will lose the market. An unresponsive website is a huge pitfall for many web users, especially those who use mobile devices. It is obvious that it is difficult to navigate the website when they try to view certain pages on a smaller gadget. Mobile web browsing is the trend now, and many consumers are on the web and their mobile devices trying to buy, inquire, and download apps. You need a responsive design because this will ensure that your website can adapt to any type of screen. This way, potential buyers can clearly see what you are selling without having to struggle on a tiny screen.

5. Choose the right format

There is one factor that is often overlooked by business people, but typography plays a major role in improving website conversion rates: that is fonts. If you don’t want to be criticized by anyone from your website, avoid using weird fonts. On the other hand, fonts that look out of place won’t attract any readers. There are so many majestic fonts that you can use on your website. Fonts that look authoritative can keep the page readable. These are the ones you should use on your website. Make your website look perfect with a suitable font. Google has a comprehensive Web Font Type Library, which can guide you to find the right font for your website.

Having a beautiful website is not enough, you must ensure that it has a certain conversion rate to help your business ultimately achieve its profit goals. I hope that what we have talked about above can help your website improve the conversion rate and achieve better revenue.

Author: Darrel Henry
Original link: http://codecondo.com/web-design-tips-to-help-you-improve-your-conversion-rate/
Translated by Liu Nina

[Translated by 51CTO. Please indicate the original translator and source as 51CTO.com when reprinting on partner sites]