The three major operators will cancel the unlimited data packages in disguise from September 1st. Netizens shouted: I am not willing to accept it

Recently, the Ministry of Industry and Information Technology and the three major operators have responded positively to the rumors of "4G speed reduction", unanimously denying that 4G has not been reduced and will not be reduced in the future. So why do most users feel that "4G speed has been reduced"? What is the reason? It may be related to the unlimited package.

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Cancellation of unlimited data plans finally becomes a reality

The Operator Finance Network learned that at the beginning of this month, China Telecom took the lead in notifying its provincial branches to switch the "Enjoy Package with Speed ​​Reduction after Data Capacity Reached" to the "Normal Edition Enjoy Package", which was a disguised way of canceling the "Unlimited Package".

China Mobile subsequently issued a similar notice, prohibiting the addition of new "speed-limited after data usage" packages from that day forward, and completely stopping the sale of the original "speed-limited after data usage" traffic packages by the end of August. Starting from September 1, the "speed-limited after data usage" packages will be officially switched to "unlimited speed after data usage" packages.

Not long ago, China Unicom also announced that it will completely stop unlimited data packages starting from September 1 this year, which means that 4G unlimited data packages will become history by then.

Since 2018, the three major operators have been competing fiercely for 4G users. In addition to the ever-increasing package content, price has also become a key factor. They have launched a series of large-flow policies, which eventually evolved into the current cheap 4G "unlimited package". More and more users are enjoying "unlimited", and the threshold is extremely low. Because of this, people have developed the habit of using data anytime and anywhere, and are even unwilling to use WIFI, which naturally puts a certain amount of pressure on base stations.

It is like 4G is a highway and users are cars. If the highway remains unchanged but the number of cars keeps increasing, it will naturally lead to traffic jams.

There will no longer be unlimited data plans in the 5G era

In addition, as the three operators announced their performance in the first half of this year, the data showed that the profitability of the three operators was not optimistic, especially for China Mobile. The main reason was "speed increase and fee reduction", but the "unlimited package" aggravated the impact.

For operators that are deploying 5G networks, they cannot afford it and can only choose to stop this kind of vicious competition. The long-buried "mine" of unlimited packages has finally been detonated.

Facing the future development of 5G, the three major operators have sought a "group cooperation" model. This kind of price war is really unbearable. It is estimated that there will no longer be "unlimited packages" in future 5G packages, which will not only affect users' Internet speed, but also make operators miserable.

The joy and sorrow of netizens

After the unlimited data plan was cancelled, netizens responded with wails of grief.

What’s interesting is that when the unlimited data packages were launched, some media and users insisted that the unlimited data packages had speed limits, which was illegal, forcing the Ministry of Industry and Information Technology to make a statement, requiring the three major operators “not to unilaterally exaggerate or confuse the extent of discounts, and ensure that users are aware of their consumption.”

Others say these unlimited plans are a bit useless, as many people use their mobile data to get enough data when they don’t have Wi-Fi.

However, when the three major operators cancelled their unlimited data packages, more netizens said that it would be better to keep such packages that are "exaggerated on the surface but extremely affordable in reality."

But it was too late. Since many netizens said that the unlimited data package had many "faults", the three major operators took the opportunity to cancel it.