Tong Yongyue of Yunfan Accelerator: In 2017, we hope to become the standard CDN in the streaming media field

【51CTO.com original article】With the rapid rise of mobile Internet, people can browse web pages, watch videos, and shop online through various terminals. As an important means to alleviate network congestion and improve the response speed of Internet services, content distribution network CDN services are increasingly valued by people, and the CDN market has attracted much attention. As large Internet companies have entered the CDN market, traditional CDN companies and emerging CDN startups are facing huge competitive pressure.

Recently, at the 2017 Asia Pacific CDN Summit, 51CTO reporters had the honor of interviewing Tong Yongyue, the founder and CEO of Yunfan Accelerator, which was called the "dark horse" in the CDN industry last year. They had an in-depth exchange on the development trends of the CDN industry and the development plans of Yunfan Accelerator.

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Tong Yongyue, Founder and CEO of Yunfan Accelerator

The CDN industry battlefield is filled with smoke

According to the data from Information Telecoms&Media, the CDN industry will grow rapidly in the next five years. In 2017, the global CDN market is expected to reach US$6.4 billion, of which video content will account for more than 80%. From the perspective of regional markets, the US market is relatively mature and saturated, with a CDN market penetration rate of more than 50%; while Asia, especially China, is developing very fast, but the penetration rate is only 7%~8%, so there is a lot of room for future development.

Tong Yongyue: Creating a Standard "CDN Size"

Perhaps it is precisely because of the huge development space and the importance of CDN services that more and more companies are entering this field. Internet companies represented by Tencent Cloud and Alibaba Cloud have set off a wave of CDN price cuts, and many CDN start-ups have followed suit. New entrants have entered this market with low prices. The CDN market is surging, smoke is everywhere, and voices of reshuffle are everywhere.

In this regard, Tong Yongyue told reporters that he himself is not opposed to price competition. The normal price decline in any industry and field can promote the healthy development of the entire industry. In the face of fierce market competition, Yunfan Accelerator has to stick to its original intention - "provide higher value" for enterprises. For example: Yunfan Accelerator uses P2P integrated CDN technology to reduce the overall bandwidth usage for customers, thereby reducing costs for customers. By providing a complete video cloud solution, it reduces development costs and time costs for customers, which is to create value for customers.

Return to the original intention and serve customers

Tong Yongyue believes that only by providing customers with high-quality services and reasonable prices can we return to our original aspirations. He said that the reason for this is that Yunfan Accelerator has conducted a survey among 20 corporate CTOs, and these CTOs all said that price is not their first consideration, and what they care most about is the overall customer experience.

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Yunfan Accelerator Tong Yongyue - Deconstructing CDN and Returning to the Original Intention

If you want to better serve your customers, you must understand their needs. So, what kind of CDN do customers need? He vividly compared that for the CDN industry, a balanced proportion of stable architecture, complete functions, excellent performance, demand mining, rapid response capabilities, and reasonable prices are important indicators for measuring a CDN company, just like a person's body shape. A thin top and wide bottom is a pear shape, while a wide top and thin bottom is an apple shape. Neither is very healthy. Only a balanced and coordinated body shape can be a healthy body shape, and this is also true for CDN companies.

Regarding the evolution of future user needs, Tong Yongyue said that Yunfan Accelerator will make some forward-looking, regular, and logical deductions, and reserve technical solutions in this direction. Specifically, it will be measured from three aspects, namely: Can customers use it? Is it easy to use? Is it enough? When it comes to work, it is "one core and four basic points": a big core means that from a strategic summary, we must provide customers with higher value. At the same time, it also saves costs for customers, but this does not mean that the price will be reduced, but some technical means will be used to reduce the overall bandwidth usage, as well as reduce the development cost and time cost of customer business layer technology. The four basic points focus on service quality: completeness of functions, performance compliance rate, platform stability, and service responsiveness.

Yunfan Accelerator’s strategic goal in 2017: to become the standard CDN service provider in the streaming media field

Talking about Yunfan Accelerator's strategic goal in 2017, Tong Yongyue said that this year's strategic goal is to become the CDN standard in the streaming media field, focusing on three sub-sectors: interactive live broadcast vertical field, new media and OTT field, and short video community. In the OTT field, Yunfan Accelerator has made layout as early as the end of 2015. At present, Yunfan Accelerator has signed cooperation agreements with five of the seven Internet TV licensees.

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Yunfan Accelerator Tong Yongyue accepted media interview

In the reporter's opinion, Yunfan Accelerator has this strategy because of the focus of its technical team and senior leaders. It is understood that the Yunfan Accelerator technical team is focused on the transmission and playback of network streaming media, and has been deeply involved in this field for many years. The founder and chief product architect Wang Xijie was the chief designer and CTO of the Qvod system architecture, and has 7 years of research accumulation in P2P deep exchange network and streaming media technology. The designed Qvod network architecture has a load of more than 400 million daily active users and an online peak of more than 60 million. Another co-founder and CTO Fu Kai has 14 years of experience in the industry and is proficient in the architecture scheduling of the entire CDN. He has served as a manager of Tudou.com, technical director of Gome, and other technical management positions in many companies.

Since its establishment, Yunfan Accelerator has been recognized by more than 40 top industry customers in less than two years. We believe that in the future development, Yunfan Accelerator will give greater momentum to the CDN industry with its continuously innovative products and technologies and high-quality services.

[51CTO original article, please indicate the original author and source as 51CTO.com when reprinting on partner sites]