Reject poor digital experience! Riverbed creates agile and visual management solutions

According to an IDC report, by 2018, 67% of the world's top 1,000 companies and 50% of China's top 1,000 companies will make digital transformation the core of their corporate strategy. By 2020, 20% of China's GDP will come from the added value of business digital transformation. Digital transformation will rise to the macroeconomic level, changing the way companies operate while reshaping the economic landscape.

Currently, many companies are facing digital disruption and are considering digital transformation. Companies hope to use digital features to develop business models and roadmaps, and hope to promote previously acquired data and information to end users, so that they can adopt their services and products more intuitively, quickly and effectively, and invisibly bring greater business growth. This is the core of digital transformation. Once a company commits to a digital strategy or vision, while management confirms and implements an operating model that can help the company achieve its strategy, ensuring the user's digital experience also becomes a top priority. Because no matter what industry the company is in, from the user's perspective, the simpler, smoother and more secure the digital experience, the better.

In this regard, Li Yaozong, technical solution architect of Riverbed Asia Pacific, also said: "In the context of digital transformation, managing users' digital experience is a greater goal for enterprises to embrace digital transformation. It is the basis for enterprises to gain market competitive advantages and will become one of the most critical business outcomes for any enterprise."

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Li Yaozong, technical solution architect of Riverbed Asia Pacific

Why is managing the user digital experience so important?

Why is the user's digital experience so important? Imagine that when you install two mobile game apps, if one game app starts in 2 seconds and the game is very smooth, while the other game starts in 5 seconds and often freezes when playing, I believe that you will uninstall it at this time. Similarly, when users have a poor experience with the digital services provided by an enterprise, they will naturally choose to abandon it and doubt the brand of the enterprise, and the enterprise may face great losses. Taking a large e-commerce website as an example, the loss caused by a delay of one second in the response time of the web page may be as high as more than one billion US dollars in a year. For another example, a typical agent who trades financial products will lose three to four million US dollars per millisecond on average when the trading platform is slightly slower than its competitors by five milliseconds. This is a very objective number.

Li Yaozong said that there are many reasons for poor digital experience, such as: end-user device errors, device operating system failures, database code errors, LAN congestion, etc.

How to ensure the digital experience of users?

With the development of cloud and mobile Internet, traditional tools are no longer able to evaluate and manage the digital experience of users as a whole. Users are constantly complaining about slow APP response, slow computers, slow network operation, and web pages that cannot be opened... Faced with these complaints, many corporate IT departments have used several tools such as application performance management and network performance management to manage digital experience, but to no avail, and do not know where the problem lies.

So, how can we ensure the digital experience of users? Li Yaozong believes that this needs to be based on the entire application life cycle. First, we need to understand the current performance levels of end users, applications, networks and infrastructure; second, we need to find the underlying root causes that affect performance and solve them to see if we need to optimize applications, increase bandwidth, or replace servers; finally, after implementing the solution, we need to track and evaluate whether the solution has achieved its purpose, and then determine the areas that need new development or application acceleration for improvement. This three-step cycle achieves continuous management. In addition, we must make it clear that the ultimate goal of monitoring is to tell the enterprise IT department about the user experience. In the process of digital transformation of the enterprise, when new solutions, new interfaces, and new entrances are applied, what is the user experience on the end? If the experience is poor, which link causes it? How can we make the experience better? These need to be achieved through a complete digital experience management, so that enterprises can fully understand the impact of all components on the digital experience. Riverbed's new and highly integrated digital experience management solution SteelCentral can help enterprises well.

Riverbed Strengthens End-User Performance Monitoring to Enable Agile Digital Experiences

Riverbed SteelCentral can monitor and troubleshoot all aspects of digital experience, including devices, backend networks, infrastructure, cloud, and applications, to strengthen end-user performance monitoring and achieve integrated visualization of digital experience. At the same time, it can also reduce the risk of on-cloud and off-cloud application migration and improve the return on digital investment.

Li Yaozong emphasized that the highlight of the latest version of Riverbed SteelCentral is the integration of SteelCentral Portal, SteelCentral Aternity and SteelCentral AppInternals. This means that SteelCentral users can now combine the device-based end-user experience view that can provide IT and enterprise managers with a single management platform view that shows IT performance and its impact on end users.

***, he said: "The latest version of Riverbed SteelCentral can help enterprises manage the results of the entire application life cycle, from understanding the current situation, designing solutions, and tracking the effectiveness of the solution. We can support this entire cycle. Ultimately, it helps enterprises achieve integrated digital experience management, including data capabilities of networks and infrastructure applications, helping enterprises achieve digital transformation more steadily and smoothly."